A passionate educator, image-maker and stand-up paddle boarder with a love of the ocean and the environment that drives his teaching, service, creative and research activities. A European native that landed in California in the summer of 2012. Innovative and creative forms of engagement inspire John’s classes. Creative and strategic thinking, ideation and pushing the boundaries of traditional communications form the backbone of his curricula where students solve real world problems in ways that enhance their employability in an ever competitive advertising world. Integrated solutions, advertising for good, user experience and engagement are key areas of interest that drive the tasks he sets his students.