Self-described as “Tupac at an ad shop,” Larry is currently a Creative Director at Laundry Service. His main focus in advertising is connecting brands to culture through social. His current brands are @jumpman23, @houseofhoops, @hennessyus, @facebookapp. Aside from that, he is a back-pocket book reader, object painter, Ancient Alien travel enthusiast, aspiring Pokémon master, Herald of Galactus, and wolf. Recognitions include Adweek’s The Creative 100 and Ad Age’s Creativity Awards Creative Director of the Year Finalist. Larry is a M. Ad School of Ideas graduate and teacher. His previous work experience includes Alma and 360i. Over his career, he’s created broadcast, digital, and social campaigns for big brands like Champion, McDonald’s, Oreo, Tobacco Free Florida, and Canon.