Annika is an experienced Project Manager with a solid background in advertising, design, and marketing, working with leading Finnish and international brands. Her contributions as a project manager have led to numerous projects being shortlisted and recognized in national and international competitions, including ADC*E and multiple local awards. She is known for her expertise in social media and influencer marketing, especially in TikTok consulting and training since 2019. Passionate about creating impactful campaigns, particularly in charity, inclusion, and equality, she finds inspiration in brilliant ads, from humorous to clever and heart-touching. This fuels her passion for leading campaigns at SEK Part of Grey, where she currently works together with clients like Fazer and Froneri Finland.