Heli Roiha is numerously locally and internationally awarded Creative Director with 20 years of experience in advertising and brand building. She has won e.g. Global Sabre and multiple local awards among being shortlisted in New York Festivals and Gerety Awards for her work for good. Her latest work for Zalando Pride campaigns have been internationally recognised. Currently she is working as a Creative Director in a creative brand house SEK (part of Grey).