In 2008 he began his career in Leo Burnett as part of the digital and shopper marketing team. His experience
shows him the path to work in Leo Burnett México and lead Procter & Gamble in the whole region.
During three years he ran the regional team of Local Premium Brands of AB InBev in Colombia, Peru and Ecuador
in which he unified the communication strategy of the brands but also, he raises the creative potential making
more memorable and well-known campaigns, one of them integrates the Fortune Magazine ranking ""ideas that
change the world"".
Then he works as the Regional Creative Director in Publicis Emil for Mercedes-Benz, Creative Director in Leo
Burnett and Saatchi & Saatchi Colombia and Chief Creative Officer in Badillo Saatchi & Saatchi Puerto Rico
Nowadays he works as ECD in el taier DDB Centro, Guatemala.
During his journey as an ad man, he has earned more than 100 recognitions in the industry festivals around the world
including Cannes Lions, Clio, New York, Kinsale Shark, El Sol, Ojo de Iberoamérica, Effie Colombia - México,
Lürzer's Archive and others, and has been jury in One Show, New York Festival, Ojo de Iberoamérica, AME Awards, Antigua and Cúspide.