Rafael Peixoto Ferreira is a Professor in the Advertising Program at Mohawk College in Hamilton, Ontario. The creative work of his students has garnered recognition in both national and international platforms, including the Advertising & Design Club of Canada (ADCC), Applied Arts Magazine, Canada’s National Advertising Challenge, Young Lions, RGD Student Competition, The One Club for Creativity, and the Art Directors Club of New York. In addition to his academic role, he is a freelance Art Director and Photographer. His professional experience includes positions at BBDO Toronto, Dentsu Creative and Grey Canada.