Bárbara Polanco is an accomplished Art Director and Director with a rich background in visual storytelling. A first-generation American from the Bronx, NY, she brings a unique perspective to her work, shaped by her cultural roots and creative journey. Bárbara’s storytelling emphasizes authentic narratives, cultural nuance, and humanity at its core.

Notably, she created and led “The Modern Exchange”, a cross-continental initiative within Ogilvy’s global network that celebrates creativity and cultural diversity. Her portfolio includes award-winning work such as Workday’s “Rockstar” campaign, which humorously redefined workplace rockstars by featuring legendary musicians, and she also worked on “Woman Corp”, an award-winning campaign for The ERA that exposed America’s performative support for women, urging meaningful action over empty gestures.

Beyond her professional achievements, Bárbara is passionate about inspiring emerging creatives and fostering inclusive, authentic dialogues within the industry.