Luana is a multi-disciplinary creative director, originally from Romania, with experience in design, art direction and photography, and has 15 years experience in advertising and PR. From conceptualizing and designing brand identities, experiences, websites, and publications to directing and photographing global advertising and PR campaigns for fashion, lifestyle and luxury brands, Luana has worked in New York City, Brussels, Toronto, Singapore and now in Gothenburg. She recently founded her own creative studio that focuses on female-led businesses in the fields of fashion, luxury, travel and wellness.