4Star City Project / Chicago Coalition For The Homeless
Submitted By Matt Sullivan
The 4Star City Project plays on Chicago's highly popular 4-star flag. Each execution notes Chicago’s reputation for hospitality and proclaims: “Let’s make Chicago a 4-star city for everyone.” The call to action urges donations to the Chicago Coalition for the Homeless, which is dedicated to preventing and ending homelessness
Launching during national Homeless Awareness Week (November 11-19), the integrated campaign was designed to increase awareness and donations.
The capture the authentic lives of Chicago's homeless, the campaign was shot in late December of last year in Chicago's notorious cold weather.
Chicago Coalition For The Homeless