Creative Showcase
4Star City Project / Chicago Coalition For The Homeless
Submitted By Matt Sullivan
Description
The 4Star City Project plays on Chicago's highly popular 4-star flag. Each execution notes Chicago’s reputation for hospitality and proclaims: “Let’s make Chicago a 4-star city for everyone.” The call to action urges donations to the Chicago Coalition for the Homeless, which is dedicated to preventing and ending homelessness
Objective
Launching during national Homeless Awareness Week (November 11-19), the integrated campaign was designed to increase awareness and donations.
Technical Challenge
The capture the authentic lives of Chicago's homeless, the campaign was shot in late December of last year in Chicago's notorious cold weather.
Client
Chicago Coalition For The Homeless
Agency
MARC USA
marcusa.com
Media
Integrated Branding
Market
Non-Profit
Credits
Creative Director
Joe Burke
Matt Sullivan
Writer
Andy Hall
Art Director
Matt Sullivan
Agency Producer
Snake Roth
Val Bonner
Director
Robert Stockwell
Editor
Dianne Lee
Production Company
Cinema Libertad
Account Executive
Stephane Auriol
Photographer
Andy Goodwin
Views
3196
Related Items
