Creative Showcase

Real Actors / Progressive Insurance

Submitted By Arnold Worldwide

Description

Anyone with a TV in 2018 has seen all the commercials purporting to show real people giving unscripted, real reactions. And Progressive’s campaign starring Flo has long been the polar opposite of that. So, if those commercials feature “Real People, Not Actors,” Progressive commercials unapologetically feature “Real Actors, Not People” – and the funny comedy performers and smart writing that comes with that.

Consumers fatigued by advertising featuring “real people” have been responding in droves, thanking Progressive for trolling the category and calling the Real Actors parody “well played” and “truly a gift.”

Objective

Flo is part of the fabric of American culture, which is something Progressive is very proud of. And it’s up to Arnold and Progressive to keep her there. The Real Actors spot is the latest in a long list of examples that do just that.

Client

Progressive Insurance

Agency

Arnold
http://arn.com/

Media

Television

Market

Financial Services

Credits

Creative Director

Icaro Doria, Sean McBride, Nate Donabed, Josh Kahn, Doug Harry

Writer

Patrick Franklin (Copywriter)

Account Executive

Val Bettini, Dot Delany, Caroline Kozub, Aidan Keefer

Agency Producer

Brya Capell (Project Management); Mike Lawson, Jeanne Moran (Broadcast Production); Danielle Ivicic, Taylor Thomas (Business Affairs)

Production Company

Station Film

Director

Brendan Gibbons

Producer

Steve Orent (Managing Partner); Caroline Gibney (Partner/Executive Producer), Geoff Clough
Melissa Lubin, Jen Gothard

Editor

Merritt Duff

Content Strategist

Molly Chisholm, Lanna Tokuhiro

Views

45

 

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