Board of Directors

Sofia Hernandez has spent 20+ years at the intersection of culture, media, technology, and monetization, where the creative and commercial problems are equally hard and equally exciting. She sees where the world is going before most people feel it moving, and then she builds the machine that gets a business there. She brings a rare fluency in both creative and operational leadership, and has used it to drive growth at every stage.

Most recently, Sofia served as Global Head of Marketing & Commercial Partnerships at TikTok, where she helped transform the platform from a scrappy challenger brand into a multi-billion dollar global business. She built and led the systems behind the growth: go-to-market strategy, commercial partnerships, sales enablement, growth operations, brand safety, B2B marketing, and B2C events. Along the way, she influenced millions of businesses to rethink where and how they invest in media.

Before TikTok, Sofia was a founding executive at Suzy, a consumer insights platform, where she built the commercial and marketing organization from scratch, helping take the company from early stage through Series C. She now serves on its board.

Her earlier career spans media, advertising, and technology, with time across agencies, brands, and tech companies that gave her a ground-level understanding of how industries shift and how businesses grow.

She believes a career should be a collection of experiences, not a linear path and genuinely loves the excitement of building.

As one of the few Latina executives in tech, Sofia is a committed advocate for inclusive leadership. Not because it is the right thing to say, but because she has seen diverse teams outperform again and again, and she wants more of that for the industry.