Creative Events & Conferences
Check out The One Club upcoming events, conferences, and festivals. Join us in celebrating and growing advertising, design, and all the creative industry.
GAME ON: The Creativity of Gaming Design
Thursday, October 10, 2024
12:00 pm - 1:00 pm
ABOUT THE EVENT:
New trends in the world of video game design and branding emerge everyday, leaving room for boundless opportunities to innovate and create visually stunning games and marketing campaigns. But with this also comes the challenge of keeping up with the demands from consumers. How are studios and independent designers grappling with these challenges, continuing to reach new audiences and ensuring underrepresented groups feel seen?
The ADC Awards was thrilled to introduce Gaming as its own discipline in 2023. As we launch the phenomenal 104th Annual Awards, and third consecutive year calling for entries into the gaming discipline; please join us for an exclusive virtual panel discussion with industry leaders in video game marketing and design as they explore the interplay between craftmanship in creation of games, including the overall art direction, world-building and character design and the marketing strategies developed behind the scenes to bring these visions to fruition.
Both the design and marketing of games require a certain level of creativity. Join us for what is sure to be a lively discussion and hear first-hand how the experts are creatively tackling the unique desires of audiences head on!
Moderator
Joey David Tiempo
Joey David Tiempo is the Founder and CEO of Octopus&Whale, a Game and Experience Design Agency based in Manila.
Speakers
Matt Redway
Matt is the Sr Creative Director at PlayStation Studios Creative, the award-winning in-house creative agency for PlayStation’s game development studios, where he leads a team of dedicated creative professionals in branding and campaign pursuits for first and third-party PlayStation titles.
Momo Pixel
Momo Pixel is an American artist, game designer, art director and the creator of "Hair Nah," a video game that tackles the racial micro- aggression of touching Black women's hair.
Laurel Stark
Laurel is a creative executive and change agent known for work that intersects brand, purpose, and culture. Her disruptive ideas and inclusive leadership have helped transform the face of the creative industry and the trajectories of some of the world’s most beloved tech and entertainment brands—including Google, TikTok, and The Sims.
DETAILS:
DATE: Thursday, October 10th, 2024
TIME: 12:00 pm ET
WHERE: Online
PRICE: Free