Driscoll Reid

Driscoll Reid is Chief Creative Officer at Cossette. He joined Cossette after previous stints at Wieden+Kennedy (Portland and Tokyo), 72 and Sunny, David and Goliath, Sid Lee, and most recently part of the in-house creative team at Airbnb. Driscoll was a member of the inaugural class of WK12, Wieden+Kennedy’s in-house advertising program. On the weekends he can be found exploring his newly adopted home of Toronto with his inspiring wife, Kate, and their two rambunctiously wonderful children.

Originally from the US, he is honoured to be in Canada at Cossette to help continue to elevate the creative output, collaborate with all the offices across the network, and embrace the innovative changes that are pushing the industry forward.

Sabaa Quao

Sabaa Quao is President of PlusCo Venture Studio, the corporate venture and innovation offshoot of Cossette and Plus Company Canada. Sabaa was previously the Chief Creative and Innovation Officer at Cossette.

Sabaa believes that the "innovation" mandate is as urgent today as it was for agencies and creative professionals who faced the start of the digital era 25 years ago. He has led and worked with marketing and technology teams in over a dozen countries, which has enriched his perspective and approach.

TAYLOR FERRI

Taylor Ferri is a strategic leader who believes creativity is the most powerful way to tell the human story. An always-curious thinker and builder she thrives on uncovering human truths and transforming insights into bold, purpose-driven strategies.

Taylor specializes in brand storytelling, content marketing, and customer experience—seamlessly blending data and creativity to craft narratives that inspire action. Passionate about mentorship and innovation, she champions ideas that cut through the noise and cares to foster a more diverse and connected strategic and creative community.

DONALD ZHU

Donald Zhu is a versatile graphic designer based in Toronto, specializing in typography, interaction, and code-driven design. With a focus on systems and structures, he brings a sharp, analytical approach to his work. Donald is currently a designer at Concrete and also works as a freelance web developer.

Faryal Ali

Faryal Ali leads Marketing Solutions at TikTok, seamlessly blending her advertising and copywriting roots with digital strategy and innovation. With a keen eye for emerging trends and a finger on TikTok's pulse, she deciphers cultural shifts that keep today’s media landscape in sync, guiding brands to stay ahead.

Milica Kovacevic

Milica Kovacevic is a Creative Strategist at TikTok's Creative Lab, where she helps brands unlock the power of the platform through culturally resonant and entertainment-driven content. A first-generation immigrant, she brings a unique perspective shaped by lived experience, advocating for diverse voices in advertising and the importance of authentic storytelling. With a background in design and art direction, she has worked across luxury, fashion, tech, and entertainment verticals, shaping social strategies for brands like Lululemon, Sephora, Google, and Paramount Pictures. Having experience across agency and platform sides, Milica is passionate about fostering inclusive creativity and helping brands connect meaningfully with diverse communities in today’s media landscape.

Vic Bath & Dan Cummings

Vic Bath and Dan Cummings partnered at Zulu Alpha Kilo in 2019, quickly bonding over a no-nonsense work ethic and a surprising amount of shared interests from horror flicks to George Harrison songs. Together they’ve been recognized by award shows both nationally and internationally including Cannes, The One Show, The Clios, Epica, and London International Awards. The duo has worked to build up Zulu Alpha Kilo New York, guiding campaigns for brands like Booking.com, Harry’s, and Global Action on Gun Violence, all while navigating bigger budgets, more testing, and fewer uses of the letter "u".

Judy John

Judy John is Edelman’s first-ever Global Chief Creative Officer, leading the firm’s global team of creatives and planners at the world’s largest communications company.

Before joining Edelman, she was at Leo Burnett where she served as Chief Creative Officer for North America and CEO for Canada. Judy ranked as the #1 CCO in the world in Advertising Age's Awards Report 2015, was named to Business Insider's 30 Most Creative People in Advertising, on Forbes' The 14 Creative Directors You Should Have on Your Speed Dial and Advertising Age's Creativity50 2014: The Most Creative People of the Year. And in 2019 was named on Gold House's A100 List of most influential Asians in culture. Along the way, she's judged and chaired top international awards shows including Cannes, The Clios, ADC and D&AD. Judy also sits on the Board of the One Club for Creativity, Ad Council Creative Review Board, and Girl Culture Films Advisory Board.

Anthony Chelvanathan

As Edelman’s first-ever Global Creative Partner and Chief Creative Officer (Canada), Anthony Chelvanathan drives creative innovation and strategic direction across more than 60 offices in lockstep with Judy John, the agency’s Global CCO.
Since joining Edelman Canada, Anthony has helped the company make history as the first PR agency in the country to win a Gold Lion at Cannes with IKEA SHT. He also helped secure a Silver Lion for Allegra with the campaign Allegra Airways.

Throughout his career, Anthony has been a sought-after jury member in multiple international award shows. In a career milestone, Anthony became the first judge to represent Sri Lanka at Cannes Lions, showcasing his commitment to elevating diverse perspectives on the global stage. He has since represented Canada on numerous occasions. A champion of the younger generation, he often joins coaching and mentorship programs to help upcoming creatives develop confidence in their ideas.

Anthony has earned global recognition, winning over 500 international awards. His work is known for its innovative approach to storytelling and brand strategy. When he's not crafting game-changing ideas, Anthony can be found in his kitchen delighting his friends with his signature curries.

Master Classes in Creativity

Master Classes in Creativity will feature dynamic sessions led by top talents in design, advertising, and beyond—each bringing unique insights and expertise to the table. And the best part? There’s more to come. Stay tuned as we continue to add even more brilliant panelists to the lineup!