A Conversation With Next Creative Leaders
Thursday, February 29, 2024
12:00 PM - 1:00 PM
We are excited to launch a virtual event spotlighting the visionary talents of our newly crowned Next Creative Leaders!
Mark your calendars as we unveil the distinguished ninth class of international winners!
Select winners will also be showcasing their award-winning work, offering insights into their creative process and the journey to amplify their voices.
Stay tuned for further updates coming soon!
Vanessa de Beaumont
Vanessa is a French Canadian-born, Texas-raised writer, which means at seven years old she learned to speak English with just a touch of a Southern drawl. While studying at Boston University, she began her career as a sports journalist—commenting on NFL and NBA news at Bleacher Report while also defending her credibility as a woman in a male-dominated world. So when she traded her press pass for a copywriting position, she was determined to spare others from that experience. In addition to mentoring through programs like One Club and Ad Club, Vanessa opens her inbox and calendar to weekly meetings with young creatives. Since joining Mischief @ No Fixed Address in 2021, she's tricked Americans into thinking they sat on their TV remotes (Tubi), fired S.H.I.E.L.D. director Nick Fury (Marvel SNAP), introduced Patrick Mahomes' favorite "bear" (Coors Light), made beer-flavored, crowd-calming lollipops (Coors Light) and helped both dogs and daters get taken home (Tinder). She's been awarded by One Show, ANDYs, Cannes, Clios, D&AD, and the Effies. She is also a Young Lions first place winner, Creative LIAisons mentee and named to The Drum's Future 50 list. But her most prized accomplishments are her fantasy football championships and the notes of good news she regularly receives from her mentees.
I’m Arah Kim, Associate Creative Director at Wieden+Kennedy, entrepreneur and human rights activist of Mexican and South Korea origin. Throughout my journey in advertising, I've worked for powerful and iconic brands like Nike or Ab Inbev. However, I've also collaborated with small, local and emerging brands, helping their growth and consolidation in the market. As a true believer, that creativity is a very powerful tool to make change, many of my projects are focused on equality, freedom and breaking stereotypes.My work and my creative vision have been recognized in several regional and international festivals, which have given me opportunities such as being a member of the Cannes Lions Jury 2023, as well as being chosen as part of the global cohort of See It be It Cannes Lions 2023 and See It Be It LATAM in 2022. Beyond the advertising world, I've launched side projects which resonate with my creative ethos. In 2021, I founded baron.mx, a revolutionary skirt brand for men that challenges masculinities to break free from macho stereotypes through its garments and brand communication. Back in 2019, I co-founded colectivoconstelacion.org, a collective that aims to create ideas and tools to support women and vulnerable groups at risk.
I started working in advertising in Brazil when I was 18 years old. Since my first job I've already worked in agencies all around the world - from Australia to Spain - and now I'm back home, working in São Paulo. Throughout my career I have witnessed and participated in positive change as a south American person working abroad and as a woman working anywhere - from encouraging more people like me to seek roles they didn't think were possible, to actively teaching advertising classes to a program created for minorities in Brazil. I have been a mentor of the SOMA project, am in constant search for more female and non-binary creatives for our team and have just published a book about my experience of being a woman in this world that is still designed for men (and mostly by men).Hopefully, the books written by individuals from younger generation will tell a different story.
Sollin is a 27-year-old Senior Creative from Scandinavia who just moved to New York to live her best life under David Droga's new direction for Accenture Song, where she specializes in making untraditional ad ideas interesting enough to not require the use of force to have people look at them.Despite kicking off her career by winning two Bronze Outdoor Lions for a home-made stunt that went viral by mocking big brands gentrifying Oslo in 2020, she still hasn't been kicked out of the advertising industry. Now the 2022 Global Young Lions winner, 2023 Cannes Lions See it Be It alumni and recently named Top 30 Stars of Madison Avenue by Business Insider hopes this list will help her further strategize the war she's preparing against ineffective and boring advertising in the coming decade.The first step in said war was \u201cBurn The Gates in 50 Hours\u201d - Norway's first government funded minority advertising program; meaning the Norwegian government has literally paid an hourly wage to young minorities to try out advertising since 2021. The program has since spread to Pakistan and New York, as well as to Miami Ad School as a touring talk under the same name. \u261e(burnthegates.rip)
Moderator: Laurel Stark
Laurel Stark is a belonging-obsessed creative director and brand marketer with a history of building teams and experiences that pierce culture and drive business and humanity forward. From globally recognized inclusion efforts like the One Club’s Next Creative Leaders program to boundary-pushing work for brands like Google, TikTok, and the Sims, Laurel’s ideas have been called “world changing” by Fast Company and “industry bettering” by Adweek.
Her work has been celebrated by the Australian Grammys, the Clios, the Effies, the One Show, the Webbys, Fast Company Brands that Matter, and profiled in Vogue, Rolling Stone, Glamour, and The New York Times. She’s been honored by the Adweek Creative 100, Brand Innovators 40 under 40, the ADCOLOR Leaders, and the AWNY Future is Female Awards. And she was recently identified as one of “Seven Women Shaping Today’s Ad World,” by 3% Movement founder, Kat Gordon.
Laurel has spent her entire career challenging the status quo and driving impact while straddling tech and creativity in Silicon Valley. She's led teams at Gensler, Media.Monks, the Google Brand Studio, Intel’s Agency Inside, TikTok, and EA, where she spent the last three years heading up global creative marketing efforts and out-of-game brand expression for the world’s most inclusive gaming franchise, The Sims.