Creative Events & Conferences

Self-promotion is essential to career advancement and yet a recent Harvard study found that women are 33% less likely to self-promote than men. Add in the new normal of social distancing and WFH, and the casual “Hi, let’s go and grab a coffee!” is a no-go anymore. Since jobs are scarce, self-promotion is all the more important — and the need to find different ways to throw your hat in the ring is paramount. How do we come across as creative, gutsy and ‘must have’ without seeming desperate, arrogant or irrelevant?

During this virtual discussion, futurefactor’s founding partner, Kerrie Finch, will get together with business leaders - 3 women and 1 man - to talk candidly about taking the shame out of self-promotion. How do you get that (virtual) meeting with your top-listed prospects? And when you get it, how do you nail that video call? How do you successfully promote your accomplishments and side-hustles?

Join the conversation to learn from the best in business and gain practical insight into tools for business development — and have a laugh about the faux pas we all make.

Your ticket includes the following:

• Live access to the session taking place on Zoom, including a live Q&A portion where you can ask the featured speakers specific questions related to the topic
• Post-event access to the session recording in case you're unable to attend the session or would like to reference what you've learned
• Opportunity to sign up for the Virtual Networking Directory to connect with fellow attendees who will be participating in this session

Our Panelists:

Dava Guthmiller
Founder & CEO at Noise 13, Co-Founder of In/Visible Project

Dava Guthmiller is the Founder and Chief Creative Officer at Noise 13, a brand strategy and design firm based in San Francisco. With a highly collaborative approach, Noise 13 builds brand systems that aim to connect to consumers' lifestyles. Dava is the connector of teams and clients and keeps her eye on the bigger business vision and how it aligns to brand growth. Dava is also the Co-Founder of In/Visible Projects. This includes In/Visible Talks, a collection of events that bring people together over the process, inspiration, and challenges for design & creative professionals. She also sits on the advisory boards for Good People, Good Food Awards, and the Visual Media Alliance.

Elisha Greenwell
Co-Managing Director at Brand Citizen, Founder & Executive Director of Black Joy Parade

Elisha Greenwell is a Northern California native and 16-year marketing vet. She is a graduate of UC Santa Barbara with a B.A. in Business Economics and Creative Writing, and the Academy of Art University with an M.F.A in Advertising Strategy. Throughout her career she has developed award-winning brand strategy for companies such as Intel, Nike, Target and Starbucks. She is an active board member of the JD Sheth Foundation and Huey Newton Foundation, and the founder of Black Joy Parade - a hyper positive event welcoming 25k people to celebrate the Black experience. In early 2020 she became the co-managing director of Brand Citizens at 72andSunny, a consultancy focused on the intersection and exponential power of social impact and creativity.

Guisselle Nuñez
Author of "Take Charge of Your Brand"

Guisselle takes her audience from revelation to results. For over a decade, she mastered her craft by teaching personal branding and marketing to private and public sector audiences. Author of the book “Take Charge of Your Brand,” her seasoned marketing and personal branding skills have helped thousands of professionals, with a large number being women, learn how to communicate their value and advocate for themselves by building a strong personal brand. In her latest article "Self-Promotion Without Guilt," she shares her secret for how to promote yourself without guilt or shame.

Mark Hamilton Eckhardt
CEO at COMMON LLC

As the CEO of COMMON, a global creative accelerator and community that catalyzes products and ideas for social good, Mark works with entrepreneurs and businesses to advance social innovation and promote a new way of doing business - one that is pro people and pro planet. He maintains that a better world comes down to creating powerful experiences that remind people they actually love and care about the welfare of other human beings. With this philosophy in mind, Mark has been called on to work with high-level executives, renowned creative professionals, startups, large corporations, and even 2020 presidential candidates. Mark has been a mentor to a gamut of business professionals, both women and men, helping them find the tools they need to generate experiences that inspire people to take action. Mark previously spent 15 years as a successful producer, composer and performer, and trained for 12 years to become a Zen Buddhist priest, furthering his exploration of the human condition. When he’s not helping social entrepreneurs spark social change, he can be found spending time with his wife and two daughters.

Moderated By:

Kerrie Finch
Founding Partner at futurefactor

Prior to founding futurefactor (formerly FinchFactor) in 2009, Kerrie Finch was PR Director at Wieden+Kennedy, where she wrangled brands such as Nike and Heineken, Coca-Cola and Electronic Arts. Kerrie has been voted into Adformatie magazine’s top ten industry influencers for the past three years. As Founding Partner & President of futurefactor, Kerrie continues to drive change in the industry, while advancing her work as the Netherlands representative for the Cannes Lions International Festival of Creativity, board member of the ADCN, advisory board member of IncludeNow, and the founder of SheSays Amsterdam.

Registration Details

When: September 10th, 2020
Panel Begins: 12:00 pm EDT
Where: Zoom (you will receive a link once you register)

Members: Free (members please use your email as the "promo code")
Non-Members: $10.00

As a non-profit organization, your ticket purchase allows us to continue to bring programming to the advertising and design community. Proceeds will directly support Gender Equality programming at The One Club for Creativity.

Interested in sponsoring future events? Please contact Gender Equality Program Manager, Kasia Karolak at [email protected]