Executive Creative Summit - Amsterdam

Life seemed so much simpler when you were "just" a creative, when your main concerns were keeping the higher-ups happy and maybe, just maybe picking up a few Gold Pencils and Cubes along the way. But now you are one of the higher-ups, and while winning awards is still important, you now have the pressure of making vital decisions that can affect employees, clients, and of especially the agency's bottom line.

The One Club for Creativity's Executive Creative Summit was designed to address these concerns, bringing together C-suite creatives, agency founders and partners to discuss the issues that affect their businesses, far beyond the scope of creativity. The two-day Summit allows for a rare and genuine opportunity to foster open dialogue and exchange ideas that extend far beyond the creative department. This is not a conference, but rather a closed-door conversation between peers, including some of the most successful creative professionals in the industry.

No live streaming, No recordings, No press, No pitches, No tweets, snaps, grams or posts. Just intimate and honest closed door conversation with some of the most successful creative professionals in the industry.

In order to keep the event intimate enough for engaging conversations to unfold, spaces for the Summit are limited, and reserved for the top creative executives within an agency, as well as agency partners and founders.

The Executive Creative Summit registration fee is $1200.00 USD, which includes all sessions, breakfasts, lunches, a networking dinner and happy hour.

Summit includes:

  • Exclusive access to the one and a half day, Executive Creative Summit at The NewWerktheater, Thursday November 29 and half day Friday, 30th.
  • Day 1 Breakfast, lunch, Group Sessions, Networking Dinner and Happy Hour.
  • Day 2 Breakfast, Group Sessions, Closing Lunch.

Prospective attendees must register and be pre-screened before being allowed to purchase tickets.



2018 Speakers

Susan Fowler Credle

Global CCO
FCB, New York

Philippe Meunier

CCO, Co-Founder
Sid Lee

Anna Qvennerstedt

Creative Senior Partner / Chairman of the Board
Forsman & Bodenfors

Dinesh Sonak

Managing Director

Kevin Swanepoel

Chief Executive Officer
The One Club For Creativity

Iain Tait

Executive Creative Director
W+K, London

Stéphane Xiberras

Président / CCO


Day 1

9:15 - 10:00am

Breakfast & Registration

10:00 - 10:10am

Opening & Introduction
Kevin Swanepoel, CEO - The One Club for Creativity
Dinesh Sonak, ADCN

10:10 am - 10:55 am

Brands & Purpose (Ethics/Environment)
How brands and their agencies can contribute to society or solve social issues? How to incorporate purpose marketing in your brand if your brand isn’t born out of ‘purpose’, do large mainstream brands still have a future or will everything become:
A) craft / local / personal / super-premium
B) no label / discount / economy.

11:00 am - 11:45 am

In-House Creative Departments
Andrew Smith, Booking.com
How to collaborate between internal and external creative teams/hubs? How to solve problems together?

11:50 am - 12:35 pm

Creative Culture/Leadership
Anna Qvennerstedt, Forsman & Bodenfors
How to lead multidisciplinary teams. How to create a culture of learning, innovation and leadership.

12:40 - 1:25 pm


1:30 - 2:25 pm

The Future of Creative Business, Media & Technology
Victor Knaap, S4 & MediaMonks
Martin Sorrell, S4 & MediaMonks

2:30 - 3:15 pm

Creativity & Innovation
A fresh take on creativity topics from the next generation of talent and innovators - outside the world of marketing and advertising.

3:20 - 4:05 pm

Philippe Meunier, Sid Lee
How to reinvent your company - staying alive and creating value.

4:10 - 5:00 pm

Roundtable Discussions

5:00 - 6:00pm

Networking & Cocktails

Day 2

9:15 - 10:00am

Breakfast & Networking

10:00 - 10:30am

An Un-Conference style reflection on the previous day where attendees can expand, ask further questions or expand on discussions from Day 1

11:30 am - 11:15 am

Susan Credle, FCB

11:15 am - 12:00 pm

Pitching New Business
Stéphane Xiberras, BETC
Glenn Cole, 72andsunny

12:15 pm - 1:00 pm

Cultural & Media Zeitgeist
Ian Tait, Wieden + Kennedy London
Not agency culture, what is happening in real life, no one on the brand side is aligned with consumer culture - cultural makers and brand builders of tomorrow.

1:00 pm - 2:00 pm


2:00 pm - 2:15 pm

Closing Remarks and Actions to Move Forward
Kevin Swanepoel, CEO - The One Club for Creativity
Dinesh Sonak, ADCN


Oostenburgergracht 75,
1018 NC, Amsterdam.