2017 Executive Creative Summit - Berlin Speaker

Philippe Meunier

CCO, Co-Founder
Sid Lee

After earning a Bachelor’s degree in design from the Université du Québec à Montréal, Philippe Meunier and his high school buddy, Jean-François Bouchard—fresh out of school and without a portfolio, clients or even any money—decided to start their own agency, Sid Lee. What Philippe and Jean-François lacked in experience, they made up for in vision; they set out to create a firm that went beyond the traditional and often limiting advertising agency model, by developing a multidisciplinary approach they came to define as Commercial Creativity™.

Today, more than 20 years later, Sid Lee is synonymous around the world with creativity and innovation. The Montréal-based agency now has offices in Paris, Toronto, New York and Los Angeles, with a multidisciplinary creative team from various backgrounds and cultures.

As co-founder and Creative Chief of Sid Lee, Philippe oversees all the creative output for major international clients including absolut, adidas and Cirque du Soleil. His diverse role also involves recruiting fresh talent from schools around the world. These experiences inspired Philippe to set up The Atelier—a multidisciplinary, commercial creativity school where students spend 10 days immersed in all things creative.

As an active member of the creative community, Philippe has been invited to chair and serve on the jury panel at various national and international competitions, like the Cannes Lions International Festival, the D&AD Awards, the Canadian Marketing Awards and Communication Arts. And he recently received an honorary award from the Université du Québec à Montréal for his contribution to creative arts in his home province of Québec.

Philippe also partnered with Ex Machina’s Robert Lepage in 2008 to create The Image Mill, the largest architectural movie projection ever made, to commemorate the 400-year anniversary of Québec City. Philippe acted as scenarist on the project, which tells the story of the city’s history and development through a series of images and videos projected onto the grain silos of Québec Harbour.

Collaboration is an essential part of Philippe’s approach to creativity, and is especially evident in the culture and ideology of Sid Lee. The agency’s core values are based on collectivism and the belief that the group is far stronger than the individual, so every idea and opinion is given equal value. The result is an agency where everyone works (and plays!) hard as a team, sharing both the workload and the rewards.



The One Club for Creativity’s Executive Creative Summit brings together top-level leaders from around the globe to discuss the issues that affect their businesses, far beyond the scope of creativity,providing a rare opportunity to exchange ideas in a confidential setting.

Due to the exclusive nature of this day-long event, attendance for the Executive Creative Summit is reserved for industry founders, CCOs and managing partners, and the attendees should represent a diverse background of leaders, from independents to networks worldwide, including members of The One Club for Creativity Board of Directors.

The key goal is to foster open dialogue between top creatives who have started agencies and who are running creative departments and managing the "business side of a creative agency."

No live streaming, no recordings, no press, no pitches, no tweets, snaps, grams or posts. Just intimate and honest closed door conversation with some of the most successful creative professionals in the industry.

The number of attendees is limited to ensure two-way conversations.

The One Club for Creativity’s Executive Creative Summit registration fee is $900.00 USD, which includes all presentations and discussions, a welcome breakfast, a networking lunch, and concludes with a cocktail reception.

Register Here


John Butler

Chief Creative Officer

Brian Collins

Chief Creative Officer

Susan Fowler Credle

Global CCO
FCB, New York

Tove Langseth

CEO & Partner
DDB, Stockholm

Philippe Meunier

CCO, Co-Founder
Sid Lee

Chaka Sobhani

Leo Burnett London

Doerte Spengler-Ahrens

Jung von Matt/SAGA / Hamburg

Iain Tait

Executive Creative Director
W+K, London


9:00 - 10:00


10:00 - 10:15

Kevin Swanepoel

CEO, The One Club for Creativity

10:30 - 11:00

Cocreation, Contentmania, Costcutting - Closure of Creativity.
Doerte Spengler-Ahrens
CCO, Jung von Matt/SAGA
How new marketing processes and attitudes influence the cooperation of companies and agencies.
How can we save the creative process?
How can we ensure quality and successful results?

11:00 - 11:30

The 4, 5, 6
Susan Fowler Credle
Global CCO, FCB
Implementing a process to get to better work

11:30 - 12:00

The Seven Rules of Running a Creative Shop
Phillipe Meunier
CCO/Founder, Sid Lee
Phil Meunier, Chief Creative Officer & Co-Founder of Sid Lee, lets you in on the secrets of running a creative shop. He'l present the most common misconceptions in the industry - be it advertising, design, or architecture - before opening up the discussion to his biggest failures and learnings, so you can try to avoid his mistakes. Rest assured, he'll leave you plenty of room to mess up.

12:00 - 12:30

What Would You Do?
John Butler
John Butler will lead everyone through a collaborative session, sharing real world art vs. commerce decisions that have challenged us in 23 years in business. It isn’t always pretty.

12:30 - 1:00

Looking from the outside in
Chaka Sobhani
CCO, Leo Burnett London
For an industry that claims to be relevant, original and at the fore of creativity and culture, why is there a constant migration out rather than in? Why doesn’t talent from the broader creative community outside want to come and play? As maker cultures grow, why haven't we kept up? As new and more flexible ways of working become possible, why haven’t we welcomed the change more? And when it comes to the diversity needed to find and attract the best talent, and keep our tribe fresh and interesting, what are we really doing above the talk?

Having come from the outside of film making and broadcast in to advertising, she’ll be opening it up to how we get better at inviting some difference in.

1:00 - 2:00


2:00 - 2:30

Why Female Creatives Don't Want to Become Creative Directors
Tove Langseth
CEO Partner DDB Stockholm
The archetype of the creative leader is an uncompromising visionary whose harsh way of treating people around him (because in 19 cases of 20 it's a he) is excused by his burning passion for creativity. But is it really this kind of leader that generates the best results? And could the lack of female creative leaders in the industry have something to do with their unwillingness to play this traditional role?

2:30 - 3:00

# Preparing for an odd-shaped future
Iain Tait
Executive Creative Director, W+K
What is the future for agencies? What will companies (big and small) need from us? Is the AOR / retainer model dead? Will we all be working on projects? What about talent? How will anything get made? Will the work all be crappy? How will anyone make money? Iain does not have all the answers. But this session he'll try and make everyone feel better by sharing observations and thoughts gathered working at different types of agencies and in-house creative groups.

3:00 - 3:30

When Worlds Collide
Brian Collins
CCO, Collins
We have entered a world where all points are colliding. Digital into physical. Consumer into producer. Biology into technology. Design into Advertising. Past into future.

Disciplines that were once siloed are now integrated and seamless. And success no longer hinges on more "storytelling" - but the ability to invent, mix and craft experiences that will enrich people's daily lives.

To thrive today requires a dramatically different way of thinking about work - and how to lead. Brian will review three non-negotiable principles we'll need to thrive as a leader in this new world.

3:30 – 5:00