International Board of Directors
Président / CCO, BETC Paris
Head of Global Creative Council, Havas
President and Chief Creative Officer of BETC Paris since 2007, Stéphane Xiberras, began his career as a copywriter. In 1999, he joined BETC as Creative Director. His tenure as President of the agency has seen the agency win hundreds of awards including Cannes Lions, D&AD, Eurobest, Andy Awards, ADC, One Show and Club des AD to mention a few.
Stéphane is in charge of, among others, the CANAL+ account, and is behind the multiaward winning spot "The Bear" (awards include the Cannes Lions Grand Prix Film Craft 2012). The Bear was the most awarded film in 2012 and in the entire history of the Gunn Report. He is also behind "The Closet" which was the most awarded film of the year in 2010 (Gunn Report). Other CANAL+ films that Stéphane has worked on include the 2006 "March of the Emperor" (ranked 8th Most Awarded Ad Worldwide, Gunn Report 2006) and more recently, "Unicorns" that came out in 2015.
BETC Paris was founded in 1994 and has today 750 employees, with renowned clients such as Air France, Peugeot, Lacoste, evian, Louis Vuitton and McDonald's. Over the years, the agency has built up expert entities in different fields, such as BETC Digital, BETC Pop, BETC Luxe, BETC Design and BETC Content. Recognised for twenty years as a leading agency in terms of creativity, innovation and effectiveness, BETC holds a unique place in the industry.
Stéphane is also the inventor of CAI (Creative Artificial Intelligence), a unique software robot that creates ads and effectively demonstrates the downsides of the industry. In 2010 he founded BETC Academy, the agency's internship program that runs twice a year during two months, offering young talents the opportunity to develop through senior mentorship and to work with actual clients.
In 2012 Stéphane founded the BETC Start Up Lab, a commando unit within the agency, exclusively dedicated to start-ups. The aim of the lab is to see new companies grow faster, stronger and sooner. By applying the agency's knowledge of brand storytelling to their product or service, the lab helps them transform into brands and build a value platform.