Portfolio
Pedro Barroso
Winning Work
IKEA Hidden Tags
Agency: Uzina / Lisbon + Playground / Lisbon + Mute Sound Design / Lisbon
Client: IKEA Category: Storytelling
Year: 2025 
IKEA Hidden Tags
Agency: Uzina / Lisbon + Playground / Lisbon + Mute Sound Design / Lisbon
Client: IKEA Category: Non-traditional & Guerrilla Marketing
Year: 2025 
IKEA Hidden Tags
Agency: UZINA / Lisboa
Client: IKEA Category: Integrated Campaigns for commercial brands
Year: 2025 
IKEA Hidden Tags
Agency: UZINA / Lisboa
Client: IKEA Category: EVENTOS E ATIVAÇÃO / Ação de Guerrilha
Year: 2025 
IKEA Hidden Tags
Agency: UZINA / Lisboa
Client: IKEA Category: ESTRATEGIA EM EXPERIÊNCIAS DE MARCA / Estratégia em Experiências de Marca
Year: 2025
IKEA Hidden Tags
Agency: UZINA / Lisboa
Client: IKEA Category: ESTRATÉGIA EM PUBLICIDADE / Estratégia em Publicidade
Year: 2025
Award:
2025 Creative Use of Data Bronze Pencil
Agency:
Uzina / Lisbon + Playground / Lisbon + Mute Sound Design / Lisbon
Client:
IKEA
Title:
IKEA Hidden Tags
Category:
Storytelling
Annual ID:
OS25_CU013B
Award:
2025 Direct Marketing Merit Award
Agency:
Uzina / Lisbon + Playground / Lisbon + Mute Sound Design / Lisbon
Client:
IKEA
Title:
IKEA Hidden Tags
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS25_DM077M
Award:
2025 Integrated & Innovation Gold Award
Agency:
UZINA / Lisboa
Client:
IKEA
Title:
IKEA Hidden Tags
Category:
Best use of Data
Annual ID:
ADCE25_IG005G
Award:
2025 Brand Experience Gold Award
Agency:
UZINA / Lisboa
Client:
IKEA
Title:
IKEA Hidden Tags
Category:
Promotions
Annual ID:
ADCE25_BE002G
Award:
2025 Integrated & Innovation Gold Award
Agency:
UZINA / Lisboa
Client:
IKEA
Title:
IKEA Hidden Tags
Category:
Integrated Campaigns for commercial brands
Annual ID:
ADCE25_IG001G
Award:
2025 Brand Experience Bronze Award
Agency:
UZINA / Lisboa
Client:
IKEA
Title:
IKEA Hidden Tags
Category:
New use of Media
Annual ID:
ADCE25_BE022B
Award:
2025 Grande Prémio Grand Prix Winner
Agency:
UZINA / Lisboa
Client:
IKEA
Title:
IKEA Hidden Tags
Category:
Grande Prémio
Annual ID:
CCP25_IN001G
Award:
2025 Grande Prémio Jornalistas Grand Prix Journalists
Agency:
UZINA / Lisboa
Client:
IKEA
Title:
IKEA Hidden Tags
Category:
Grande Prémio Jornalistas
Annual ID:
CCP25_IN001G
Award:
2025 Experiências de Marca Gold Winner
Agency:
UZINA / Lisboa
Client:
IKEA
Title:
IKEA Hidden Tags
Category:
EVENTOS E ATIVAÇÃO / Ação de Guerrilha
Annual ID:
CCP25_EX005G
Award:
2025 Experiências de Marca Gold Winner
Agency:
UZINA / Lisboa
Client:
IKEA
Title:
IKEA Hidden Tags
Category:
MARKETING DIRETO / B2C
Annual ID:
CCP25_EX001G
Award:
2025 Experiências de Marca Gold Winner
Agency:
UZINA / Lisboa
Client:
IKEA
Title:
IKEA Hidden Tags
Category:
ESTRATEGIA EM EXPERIÊNCIAS DE MARCA / Estratégia em Experiências de Marca
Annual ID:
CCP25_EX007G
Award:
2025 Publicidade Gold Winner
Agency:
UZINA / Lisboa
Client:
IKEA
Title:
IKEA Hidden Tags
Category:
ESTRATÉGIA EM PUBLICIDADE / Estratégia em Publicidade
Annual ID:
CCP25_PU012G
