Portfolio
Cale Berry
Goodby Silverstein & Partners
Winning Work
Other Hand
Agency: Goodby Silverstein & Partners
Client: Cheetos Category: Best of Integrated / Omnichannel
Year: 2025
Other Hand
Agency: Goodby Silverstein & Partners
Client: Cheetos Category: Integrated / Omnichannel Campaign
Year: 2025 
Other Hand
Agency: Goodby Silverstein & Partners
Client: Cheetos Category: Billboards & Transit / Single
Year: 2025 
Other Hand
Agency: Goodby Silverstein & Partners
Client: Cheetos Category: Packaging / Specialty / Limited Edition
Year: 2025
The Purple Hive Project
Agency: Thinkerbell / Melbourne + Vimana / Melbourne + Xailient / Sydney + Honest Fox / Melbourne
Client: Bega B-Honey Category: Physical Product & Mobile Integration
Year: 2021
The Purple Hive Project
Agency: Thinkerbell / Melbourne + Vimana / Melbourne + Xailient / Sydney + Honest Fox / Melbourne
Client: Bega B-Honey Category: Innovation & Transformation / Innovation in Health & Wellness
Year: 2021
The Purple Hive Project
Agency: Thinkerbell / Melbourne + Vimana / Melbourne + Xailient / Sydney + Honest Fox / Melbourne
Client: Bega B-Honey Category: Innovation & Transformation / Innovation in Digital Craft
Year: 2021
The Purple Hive Project
Agency: Thinkerbell / Melbourne + Vimana / Melbourne + Xailient / Sydney + Honest Fox / Melbourne
Client: Bega B-Honey Category: Green Pencil
Year: 2021
Award:
2025 Integrated / Omnichannel Best of Discipline Pencil
Agency:
Goodby Silverstein & Partners
Client:
Cheetos
Title:
Other Hand
Category:
Best of Integrated / Omnichannel
Annual ID:
OS25_IG000G
Award:
2025 Integrated / Omnichannel Gold Pencil
Agency:
Goodby Silverstein & Partners
Client:
Cheetos
Title:
Other Hand
Category:
Use of Humor
Annual ID:
OS25_IG004G
Award:
2025 Integrated / Omnichannel Gold Pencil
Agency:
Goodby Silverstein & Partners
Client:
Cheetos
Title:
Other Hand
Category:
Integrated / Omnichannel Campaign
Annual ID:
OS25_IG002G
Award:
2025 Out of Home Merit Award
Agency:
Goodby Silverstein & Partners
Client:
Cheetos
Title:
Other Hand
Category:
Billboards & Transit / Single
Annual ID:
OS25_OH053M
Award:
2025 Out of Home Merit Award
Agency:
Goodby Silverstein & Partners
Client:
Cheetos
Title:
Other Hand
Category:
Use of Humor
Annual ID:
OS25_OH094M
Award:
2025 Design Merit Award
Agency:
Goodby Silverstein & Partners
Client:
Cheetos
Title:
Other Hand
Category:
Packaging / Specialty / Limited Edition
Annual ID:
OS25_DE079M
Award:
2021 Mobile Merit Award
Agency:
Thinkerbell / Melbourne + Vimana / Melbourne + Xailient / Sydney + Honest Fox / Melbourne
Client:
Bega B-Honey
Title:
The Purple Hive Project
Category:
Physical Product & Mobile Integration
Annual ID:
OS_MO21_028M
Award:
2021 Health, Wellness & Pharma Merit Award
Agency:
Thinkerbell / Melbourne + Vimana / Melbourne + Xailient / Sydney + Honest Fox / Melbourne
Client:
Bega B-Honey
Title:
The Purple Hive Project
Category:
Innovation & Transformation / Innovation in Health & Wellness
Annual ID:
OS_HW21_080M
Award:
2021 Digital Craft Merit Award
Agency:
Thinkerbell / Melbourne + Vimana / Melbourne + Xailient / Sydney + Honest Fox / Melbourne
Client:
Bega B-Honey
Title:
The Purple Hive Project
Category:
Innovation & Transformation / Innovation in Digital Craft
Annual ID:
OS_DC21_033M