Portfolio
Joyce Shi
Joyce Shi is a concept-driven, award-winning design director based in New York.
She is the founder of publication practice G Axis Press and design studio Function Lab, with work featured globally in bookstores, galleries, and institutions including the Thomas J. Watson Library at the MET.
City
New York, United States
Awards
Tokyo TDC 2x Excellence Work, 2026
GDC Merit Award - Website Design, 2025
Cannes Lions 2x Gold, 1x Silver - Digital Craft, 2025
The One Club Next Creative Leader, Shortlisted, 2025
ADC 104th Merit Award - Book Design, 2025
Tokyo TDC Excellence Work, 2025
Communication Arts Award of Excellence - Design, 2025
ADC 103rd Merit Award - Publication Design, 2024
Communication Arts Award of Excellence - Typography, 2024
365: AIGA Year in Design, 2024
PRINT Award 2nd Place - Books Entire Package, 2024
Award360° 100 - Book Design of the Year, 2024
Anthem Award Bronze, 2023
Cannes Silver Lion in Print and Publishing, 2023
Clients
Cetaphil, De Beers, Hyundai, Pepsi, Spotify, Yahoo, Budweiser, PNC Bank, Zocdoc
Winning Work
Type Something For Me
Agency: Joyce Shi
Client: G Axis Press Category: Books / Text & Image-Driven
Year: 2024 
Award:
2025 Book Design Merit Honor
Agency:
Joyce Shi
Client:
G Axis Press
Title:
Typography In NYC 2
Category:
Image-Driven Books
Annual ID:
ADC104_BKD023M