Portfolio

Helena Dong

BUCK

 

Helena Dong is an art director, creative technologist, and interdisciplinary designer, whose practice involves designing and developing experiences for fashion, performance, and advertising using AR/VR.

Her work recontextualizes spaces, materials, and personas, with the aim of evoking curiosity and inviting thoughtful interactions. Her personal practice often draws from themes of transformation and our relationship with the world around us.

Currently, she is based in New York and is part of the experience group at BUCK.

City

New York, United States

Clients

A24, British Fashion Council, Byredo, Coachella, Dion Lee, Dior, Estée Lauder Companies, Fendi, Google, i-D, Meta, Neiman Marcus, Nike, Oculus, Paco Rabanne, Prada, Peter Do, Samsung, Selfridge's, System Magazine, Takashi Murakami, Vogue
Helena Dong Client: Coachella Title: Holoflux's Rift
Helena Dong Client: Coachella Title: Third Contact in NYC

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