Portfolio
Helena Dong
BUCK
Helena Dong is an art director, creative technologist, and interdisciplinary designer, whose practice involves designing and developing experiences for fashion, performance, and advertising using AR/VR.
Her work recontextualizes spaces, materials, and personas, with the aim of evoking curiosity and inviting thoughtful interactions. Her personal practice often draws from themes of transformation and our relationship with the world around us.
Currently, she is based in New York and is part of the experience group at BUCK.
City
New York, United States
Clients
A24, British Fashion Council, Byredo, Coachella, Dion Lee, Dior, Estée Lauder Companies, Fendi, Google, i-D, Meta, Neiman Marcus, Nike, Oculus, Paco Rabanne, Prada, Peter Do, Samsung, Selfridge's, System Magazine, Takashi Murakami, Vogue