Winning Work
The Everyday Tactician
Agency: McCann / London
Client: Microsoft / XBOX Category: Best of Gaming
Year: 2025
The Everyday Tactician
Agency: McCann / London
Client: Microsoft / XBOX Category: Best of Public Relations
Year: 2025
The Everyday Tactician
Agency: McCann / London
Client: Microsoft / XBOX Category: Games / Gaming
Year: 2025 
The Everyday Tactician
Agency: McCann / London
Client: Microsoft / XBOX Category: Use of Gaming as a Tool
Year: 2025
The Everyday Tactician
Agency: McCann / London
Client: Microsoft / XBOX Category: Innovation / New Ideas in Gaming
Year: 2025
The Everyday Tactician
Agency: McCann / London
Client: Microsoft / XBOX Category: Integrated / Omnichannel Campaign
Year: 2025
The Everyday Tactician
Agency: McCann / London
Client: Microsoft / XBOX Category: Community Building
Year: 2025
The Everyday Tactician
Agency: McCann / London
Client: Microsoft / XBOX Category: Game Marketing
Year: 2025 
The Cheeky Controller
Agency: McCann / London
Client: Microsoft / XBOX Category: Brand Partnerships
Year: 2025 
The Cheeky Controller
Agency: McCann / London
Client: Microsoft / XBOX Category: Stunts & Activations
Year: 2025 
The Everyday Tactician
Agency: McCann / London
Client: Microsoft / XBOX Category: Community Building
Year: 2025
The Cheeky Controller
Agency: McCann / London
Client: Microsoft / XBOX Category: Brand Partnerships
Year: 2025
Award:
2025 Gaming Best of Discipline Pencil
Agency:
McCann / London
Client:
Microsoft / XBOX
Title:
The Everyday Tactician
Category:
Best of Gaming
Annual ID:
OS25_GA000G
Award:
2025 Public Relations Best of Discipline Pencil
Agency:
McCann / London
Client:
Microsoft / XBOX
Title:
The Everyday Tactician
Category:
Best of Public Relations
Annual ID:
OS25_PR000G
Award:
2025 Branded Entertainment Gold Pencil
Agency:
McCann / London
Client:
Microsoft / XBOX
Title:
The Everyday Tactician
Category:
Games / Gaming
Annual ID:
OS25_BE002G
Award:
2025 Gaming Gold Pencil
Agency:
McCann / London
Client:
Microsoft / XBOX
Title:
The Everyday Tactician
Category:
Use of Gaming as a Tool
Annual ID:
OS25_GA002G
Award:
2025 Gaming Gold Pencil
Agency:
McCann / London
Client:
Microsoft / XBOX
Title:
The Everyday Tactician
Category:
Innovation / New Ideas in Gaming
Annual ID:
OS25_GA004G
Award:
2025 Integrated / Omnichannel Gold Pencil
Agency:
McCann / London
Client:
Microsoft / XBOX
Title:
The Everyday Tactician
Category:
Integrated / Omnichannel Campaign
Annual ID:
OS25_IG001G
Award:
2025 Public Relations Gold Pencil
Agency:
McCann / London
Client:
Microsoft / XBOX
Title:
The Everyday Tactician
Category:
Community Building
Annual ID:
OS25_PR002G
Award:
2025 Gaming Silver Pencil
Agency:
McCann / London
Client:
Microsoft / XBOX
Title:
The Everyday Tactician
Category:
Game Marketing
Annual ID:
OS25_GA005S
Award:
2025 Public Relations Bronze Pencil
Agency:
McCann / London
Client:
Microsoft / XBOX
Title:
The Cheeky Controller
Category:
Brand Partnerships
Annual ID:
OS25_PR022B
Award:
2025 Social Media Merit Award
Agency:
McCann / London
Client:
Microsoft / XBOX
Title:
The Cheeky Controller
Category:
Stunts & Activations
Annual ID:
OS25_SM048M
Award:
2025 Gaming Merit Award
Agency:
McCann / London
Client:
Microsoft / XBOX
Title:
The Everyday Tactician
Category:
Community Building
Annual ID:
OS25_GA015M
Award:
2025 Social Media Merit Award
Agency:
McCann / London
Client:
Microsoft / XBOX
Title:
The Cheeky Controller
Category:
Brand Partnerships
Annual ID:
OS25_SM084M
