Portfolio
Hernan Ibanez
Ogilvy New York
Winning Work
From Beer to Entertainment
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA Category: Penta Pencil
Year: 2025 
The Merger
Agency: BBH USA / New York + J.M. Smucker Co. + Hungry Man / New York
Client: J.M. Smucker Category: Integrated / Omnichannel Campaign
Year: 2025 
Jif Save the Celery
Agency: PSOne + BBH USA
Client: The J.M. Smucker Company Category: Commerce
Year: 2024 
Jif Save the Celery
Agency: PSOne + BBH USA
Client: The J.M. Smucker Company Category: Integrated / Omnichannel Campaign
Year: 2024
The Price of Morals Campaign - Squid Game
Agency: BBH USA + Netflix / Los Gatos + Mediahub / Los Angeles + Your Majesty Co. / Amsterdam
Client: Netflix Media, LLC Category: Use of Humor
Year: 2024
Google Black-owned Friday Every Day
Agency: BBH USA + Google Consumer Apps
Client: Google Category: Digital Design
Year: 2023 
Google Black-owned Friday Every Day
Agency: BBH USA + Google Consumer Apps
Client: Google Category: Craft / Art Direction
Year: 2023
Google Black-owned Friday Every Day
Agency: BBH USA
Client: Google Category: Online & Mobile Video / Interactive Video
Year: 2023 
Google Black-owned Friday Every Day
Agency: BBH USA + Google Consumer Apps
Client: Google Category: Music Videos
Year: 2023
Trending Billboards
Agency: BBH USA + PXP Studios
Client: Google Category: Out of Home / Billboards & Transit
Year: 2023
Trending Billboards
Agency: BBH USA + PXP Studios
Client: Google Category: Craft / Printing / Production
Year: 2023
Google Black-owned Friday Every Day
Agency: BBH USA
Client: Google Category: Artist / Brand Collaboration
Year: 2023
Award:
2025 Penta Pencil Penta Pencil
Agency:
FCB / New York + AB InBev - Michelob Ultra
Client:
AB InBev / Michelob ULTRA
Title:
From Beer to Entertainment
Category:
Penta Pencil
Annual ID:
OS25_PP001P
Award:
2025 Integrated / Omnichannel Merit Award
Agency:
BBH USA / New York + J.M. Smucker Co. + Hungry Man / New York
Client:
J.M. Smucker
Title:
The Merger
Category:
Integrated / Omnichannel Campaign
Annual ID:
OS25_IG028M
Award:
2024 Integrated / Omnichannel Bronze Pencil
Agency:
PSOne + BBH USA
Client:
The J.M. Smucker Company
Title:
Jif Save the Celery
Category:
Commerce
Annual ID:
OS24_IG020B
Award:
2024 Integrated / Omnichannel Merit Award
Agency:
PSOne + BBH USA
Client:
The J.M. Smucker Company
Title:
Jif Save the Celery
Category:
Integrated / Omnichannel Campaign
Annual ID:
OS24_IG029M
Award:
2024 Out of Home Merit Award
Agency:
BBH USA + Netflix / Los Gatos + Mediahub / Los Angeles + Your Majesty Co. / Amsterdam
Client:
Netflix Media, LLC
Title:
The Price of Morals Campaign - Squid Game
Category:
Use of Humor
Annual ID:
OS24_OH096M
Award:
2023 Design Gold Pencil
Agency:
BBH USA + Google Consumer Apps
Client:
Google
Title:
Google Black-owned Friday Every Day
Category:
Digital Design
Annual ID:
OS23_DE007G
Award:
2023 Design Gold Pencil
Agency:
BBH USA + Google Consumer Apps
Client:
Google
Title:
Google Black-owned Friday Every Day
Category:
Craft / Art Direction
Annual ID:
OS23_DE014G
Award:
2023 Interactive, Online & Mobile Silver Pencil
Agency:
BBH USA
Client:
Google
Title:
Google Black-owned Friday Every Day
Category:
Online & Mobile Video / Interactive Video
Annual ID:
OS23_IN013S
Award:
2023 Branded Entertainment Silver Pencil
Agency:
BBH USA + Google Consumer Apps
Client:
Google
Title:
Google Black-owned Friday Every Day
Category:
Music Videos
Annual ID:
OS23_BE020S
Award:
2023 Direct Marketing Silver Pencil
Agency:
BBH USA + PXP Studios
Client:
Google
Title:
Trending Billboards
Category:
Out of Home / Billboards & Transit
Annual ID:
OS23_DM020S
Award:
2023 Direct Marketing Bronze Pencil
Agency:
BBH USA + PXP Studios
Client:
Google
Title:
Trending Billboards
Category:
Craft / Printing / Production
Annual ID:
OS23_DM051B
Award:
2023 Music & Sound Craft Bronze Pencil
Agency:
BBH USA
Client:
Google
Title:
Google Black-owned Friday Every Day
Category:
Artist / Brand Collaboration
Annual ID:
OS23_MS019B
