The Walking Dead / Hyundai
Submitted By Greg Braun
The Walking Dead.
A partnership with creator Robert Kirkman, and the most-watched cable TV show of all-time, The Walking Dead. The original campaign pushed the limits of branded content integration. By creating an authentic voice, we connected with an ultra-discerning Gen Y audience. The result was a zombified multi-media campaign that resulted in a 150% increase in web traffic to Hyundai.com, a 71% increase in Hyundai Facebook activity, and the #1 Automotive Lifestyle App on iTunes. The campaign won two One Show Pencils, a Gold Clio, a Silver Effie, the Webby award, the AICP Next award, the Mixx Award, the Hollywood A-list Award, the Cresta Award, three National Addys, Best in Show at the IAC Internet Advertising Competition, and Best in Show at the Digiday Mobi Awards.
The Walking Dead
Greg Braun - Executive Creative Director