Portfolio

Respect Adds Up / Santander

Submitted By Arnold Worldwide

Description

Santander Bank wanted to bring respect bank to banking. They recognized that how a bank treats it’s customers and their money in every interaction is critical, no matter the size of their bank account. This new integrated campaign, “Respect Adds Up,” shows they are committed to creating respectful products and services.

Objective

Santander Bank was looking to attract new customers who want to be treated respectfully. They also wanted to show their current customers that they respect their time and money.

Client

Santander

Agency

Arnold Worldwide
www.arn.com

Media

Television

Market

Financial Services

Credits

Creative Director

Icaro Doria
James Bray
Sam Mullins
Justin Galvin

Art Director

Sam Mullins
Matt McNulty

Writer

James Bray
Justin Galvin

Producer

Spring Clinton-Smith

Views

217

 

Share To

Other Work

Follow Us