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Little Things / National Association of Realtors

Submitted By Arnold Worldwide

Description

Potential homebuyers need more than someone with keys to open the front door; they need someone who understands the home buying process, and more importantly, can see it through a client’s very unique eyes.

Objective

Each piece features prospective homebuyers in the midst of an enigmatic home buying ritual. One man showers fully clothed. A couple shouts nonsense at the ceiling. Another couple breathes in the floor boards deeply. Each one is more eccentric than the last - and that’s intentional.

Technical Challenge

To tell these unique stories, Arnold and NAR chose The Perlorian Brothers as a directorial partner. “The Perlorians have such a unique aesthetic,” notes SVP, Creative Director Nate Donabed. “The way they compose a frame, their color choices, their instincts on casting – their work truly looks like no one else’s. They were the perfect choice for this.”

Client

National Association of Realtors

Agency

Arnold Worldwide
www.arn.com

Media

Television

Market

Real Estate

Credits

Creative Director

Icaro Doria
Sean McBride
Josh Kahn
Nate Donabed
Guilherme Racz
Lucas Casão

Art Director

Guilherme Racz

Writer

Lucas Casão
Clark Chamberlain

Agency Producer

Emily LaPierre

Production Company

MJZ

Director

The Pelorian Brothers

Editor

Pete Warren from Peel and Eat

Content Strategist

Molly Chisholm

Account Executive

Val Bettini

Views

132

 

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