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Keys To Success / City Living NY

Submitted By Muhammad Floyd

Description

The purpose of this commercial is to both infirm people of the issues NYC youth face after aging out of the foster care system and to inspire donors.

Objective

To increase donations (services/goods/capital).

Technical Challenge

Fitting a narrative story in 30 seconds that got the message across while getting the stats across as well.

Client

City Living NY

Agency

J. Walter Thompson

Media

Television

Market

Non-Profit

Credits

Art Director

Sabrina Khan
Jaida

Music & Sound

Ibrahim
Fernando Coronado

Writer

Peter Fox
Lauren Weiss

Views

19

 

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