Portfolio

Substitute Workers / Laive

Submitted By Luis Felipe Rios

Description

After 36 years, Perú got into the World Cup. The entire country was going to stop and watch the matches, except from some people, the factory workers. And in the case of our client, Laive, it wasn't different. A dairy factory can't stop. So how can we help their workers watch the matches when every Peruvian will be in front of a TV?
We hired a team o "Substitute Workers" people living in Peru, from countries that didn't qualify to the World Cup. So, our team of Chileans, Italians, Americans, Venezuelas, etc, came to the factory to replace our Peruvian workers when the match was about to begin. We posted the content on social media and people went nuts. The other factories got jealous, and many new followers started sending their resumes to our Facebook account. But most importantly, we probed that at Laive, we care for our people.

Objective

Get into the World Cup conversation in a different way. Make people realize that we actually care for our people and what they want... and that was to watch the football match.

Technical Challenge

We had to find people from countries that didn't qualify to the World Cup, train them and hire all of them for a day
.

Credits