Portfolio
Hein.ia / Heineken
Submitted By Florencia Luna
Description
The First AI Created To Fight Gender Bias In Football.
Heineken is sponsor of the Champions League, both the male and female ones. But when people think about it, only the male players come to mind. That’s why we “created” the first AI expert in the Champions League, to show that the passion of a real fan, of any gender, will always beat any technology.
Client
Heineken
Agency
Digitas Peru
Media
Innovative Use of Media
Market
Alcoholic Beverages
Credits
Art Director
Florencia Luna
Sharon Quipán
Jason Vasquez
Writer
Ruben Carbonell
Eduardo Rojas
Creative Director
Carlos Altamirano
Agency Producer
Raquel Becerra
Account Executive
Rocio Ortiz
Sebastian Ishii
Production Company
Oriental Films
Director
Nea Serrano
Views
84
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