Portfolio
We Do Skin. You Do You. / Cetaphil
Submitted By Joyce Shi
Description
Cetaphil’s global campaign and brand refresh “We Do Skin. You Do You.”
This campaign combines Cetaphil’s science-rooted heritage as a dermatologist-recommended brand and a verbal, casual tone that captures the most natural “moment-in-between-moments” of women with healthy skin.
Client
Cetaphil
Agency
Deutsch NY
Media
Design
Market
Cosmetics, Beauty Products and Perfumes
Credits
Designer
Joyce Shi
Creative Director
Liz Gumbinner
Melatan Riden
Views
292
