Portfolio
Glow / Instagram
Submitted By Kristina Vilyams
Description
April 2020
'Glow,' an Instagram effect that transports users to the Glossier Store in Los Angeles, offering the chance to capture a selfie in the virtual Glossier room. This experience was created during the closure of the Glossier LA Store from March 2020 to November 2021 due to lockdown.
The filter achieved 11.2 million impressions on Meta Platforms, including Instagram and Facebook, reflecting its wide reach across stories, posts, and reels.
The effect was featured in Architectural Digest in 2021.
Views
79
Other Work
Kristina Vilyams
Client: POP Magazine
Title: Central Saint Martins, Art Direction for Fashion Project