Portfolio

Principal Designer / Control

Submitted By Rostyslav Sokolovskyy

Description

Control is an emerging web design tool with a strong focus on a hands-on design process. Started as an in-house experiment, it grew into an ambiguous product with hundreds of dedicated users worldwide. It’s built around the joy you feel when pushing shapes and arranging your layouts by hand. Everything else (animations, shader engine, etc.) supports it. In the era of AI-first tools, Control is aimed at re-contextualizing and preserving the art of hands-on design work.

Objective

The main objective was to strategise, design and launch to market a fully-functioning design tool, which combined a free-hand design editor with animations and effect engine and web-publishing mechanism.