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Fashion Design Added as New Discipline For Prestigious ADC 98th Annual Awards

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Nov 29, 2018

Creativity in Fashion Design has been added as a separate and distinct discipline to the ADC 98th Annual Awards, one of the world’s longest-running and most prestigious global competition celebrating excellence in craft and innovation in all forms of design.

Established nearly a century ago by the legendary Art Directors Club, the ADC Annual Awards (http://www.adcawards.org) are part of The One Club for Creativity, the world’s foremost non-profit organization celebrating creative excellence in all forms of advertising and design.  Deadline for entry is January 31, 2019.

Categories within the new discipline include design in womenswear, menswear, unisex, denim, streetwear, sportswear, infant/childrenswear, accessories, jewelry, footwear and costumes.  A Fashion Design-Craft section will judge excellence in patterns/textile design, construction, use of technology, eco-friendly/sustainable fashion and low-budget design.

For those in fashion whose work addresses the industry’s environmental footprint and sustainability issues, the ADC 98th Annual Awards has a Design for Good category to recognize creativity and innovation in that critical area.

Fashion Design entries will be judged by a dedicated jury of fashion industry creative experts, to be announced shortly, who will select the best work from around the world.  The ADC Annual Awards is widely recognized for selecting judges who are true artists who will focus on excellence in craftsmanship above all other aspects. 

“At a time when fast fashion has become more pervasive, we believe it’s still important to recognize and celebrate those in fashion who are dedicated to the highest levels of painstaking craftsmanship, artistry and innovation,” said Michael O’Rourke, executive director, ADC.  

“This new discipline allows creatives in fashion to be recognized and celebrated on the same global stage as our winners in all other types of design from around the world,” he added.  “It also provides them with a platform to draw inspiration from top creatives in other fields and potentially make connections that can propel their work and careers to new heights.”

Tiered pricing structure

The global competition is open to firms of all sizes, and uses a special tiered pricing structure (http://www.adcawards.org/tieredpricing/) to make it more affordable for small studios and independent/freelance designers to participate.

Costs vary depending on size: studios with between 2-20 employees get a discount on standard entry fees (amount varies by discipline), while independent/freelance creatives and one-person shops are eligible for an even greater reduction.

Winners will be announced at the ADC 98th Annual Awards ceremony on May 6, 2019 at the Metropolitan Pavilion in New York, as part of The One Club’s annual Creative Week.

ADC Annual Awards provide more than just a global spotlight for fashion creatives.  Participation in the program also benefits the creative community at large by helping fund more than two dozen education, professional development, gender equality and inclusion & diversity programs for those in design and advertising.

“As a non-profit organization, our mission is support and celebrate the success of the global creative community,” said Kevin Swanepoel, CEO, The One Club for Creativity (http://www.oneclub.org).  “Revenue generated from our global awards shows is directed right back into the industry to produce relevant education and professional development programing for creatives at all levels of experience.”

Those programs range from workshops for high school students and Creative Boot Camps for college students interested in design to Executive Creative Summits for c-suite creative leaders to discuss critical business issues affecting the industry.

For more information on the ADC 98th Annual Awards, please visit http://www.adcawards.org.

The One Club for Creativity (www.oneclub.org), producer of the prestigious One Show, ADC Annual Awards and Creative Week, is the world's foremost non-profit organization whose mission is to support and celebrate the success of the global creative community. The One Show is a top global awards show for advertising, design and digital marketing focusing on creativity of idea and quality of execution.  The ADC Annual Awards honors the best creative work in terms of craft, design and innovation across all disciplines.  Creative Week takes place in New York City every May and is the preeminent festival celebrating the intersection of advertising and the arts.

 

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