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TBWA Agencies Win Big At Global ADC 98th Annual Awards, The New York Times “The Truth Is Worth It” Takes Black Cube for Best of Show

The One Club

May 06, 2019

 It was an outstanding night for TBWA agencies and network, as well as for The New York Times “The Truth Is Worth It” campaign, at The One Club for Creativity’s global ADC 98th Annual Awards ceremony at Metropolitan West in New York. 

ADC 98th Annual Awards Black Cube for Best of Show went to Final Cut New York and Furlined Santa Monica with Droga5 New York for “The Truth Is Worth It” on behalf of The New York Times.  The stellar work also received Best of Disciplines honors in both Advertising and Motion/Film Craft, as well as three Gold Cubes in Advertising and a Gold and Bronze in Motion/Film Craft.

TBWA\Hakuhodo Tokyo won the most ADC Gold Cubes this year with eight, and was named ADC Agency of the Year based upon cumulative scores across all disciplines.  All of the agency’s Gold Cubes were for “Pride Jersey” on behalf of AIG, including three Golds in Product Design, two each in Advertising and Fashion Design, and one in Brand/Communication Design.  The work also picked up three Best of Discipline honors, in Brand/Communication Design, Fashion Design and Product Design.

TBWA\Media Arts Lab Los Angeles with OMD Worldwide Los Angeles won the second-most ADC Gold Cubes this year with six, all for Apple “Welcome Home” (five in Advertising, one in Motion/Film Craft).  The agency also picked up two Silver, five Bronze and five Merits on the night.

TBWA\Chiat\Day New York also had three Best of Discipline wins, including one each in Publication Design and Typography working with Design by Disruption New York and Rebel & Rogue New York for “The Fake News Stand” on behalf of Columbia Journalism Review, and one in Packaging Design with Design by Disruption for Thomson Reuters “Unboxing the Truth”.  The agency won a Gold Cube for each of those entries, as well as five Silver and nine Merits on the night.

This year’s top honors, based upon cumulative ADC Cubes and Merits won across all disciplines, are:

  • Agency of the Year — TBWA\Hakuhodo Tokyo
  • Network of the Year — TBWA Worldwide
  • Boutique Agency of the Year — Akestam Holst Stockholm
  • Design Studio of the Year — The New York Times Magazine New York
  • Production Company of the Year — Furlined Santa Monica
  • Brand of the Year — AIG

ADC 98th Annual Awards Best of Discipline winners are as follows:

  • Advertising: Furlined Santa Monica with Droga5 New York with “The Truth Is Worth It” for The New York Times
  • Brand/Communication Design: TBWA\Hakuhodo Tokyo “Pride Jersey” for AIG
  • Experiential Design: BBDO Atlanta “Stop Traffick” for Street Grace
  • Fashion Design: TBWA\Hakuhodo Tokyo “Pride Jersey” for AIG
  • Illustration: Nora Krug Brooklyn “Belonging: A German Reckons with History and Home” for Scribner
  • Integrated: DDB Chicago “Broadway the Rainbow “ for Mars Wrigley Confectionery
  • Interactive: Akestam Holst Stockholm “Billboards Beyond Borders” for Reporters Beyond Borders
  • Motion/Film Craft: Final Cut New York with Significant Others New York, Furlined Santa Monica and Droga5 New York for “The Truth Is Worth It” for The New York Times
  • Packaging Design: TBWA\Chiat\Day New York with Design by Disruption New York “Unboxing the Truth” for Thomson Reuters
  • Photography: The New York Times Magazine New York “Losing Earth” for The New York Times Magazine
  • Product Design: TBWA\Hakuhodo Tokyo “Pride Jersey” for AIG
  • Publication Design: TBWA\Chiat\Day New York with Design by Disruption New York and Rebel & Rogue New York “The Fake News Stand” for Columbia Journalism Review
  • Spatial Design: Studio Cadena Brooklyn “Masa Cafe & Bakery” for Masa
  • Typography: TBWA\Chiat\Day New York with Design by Disruption New York and Rebel & Rogue New York “The Fake News Stand” for Columbia Journalism Review

The ADC Designism Award for work that best promotes social good went to McCann New York for “Planet or Plastic” on behalf of National Geographic.  

Other significant winners include Serviceplan Munich with four ADC Gold Cubes, all for Dot Incorporation “Dot Mini. The First Smart Media Device for the Visually Impaired”, and The New York Times Magazine with four Golds, two each in Publication Design and Photography.  

Also noteworthy was work by Brooklyn illustrator Tim O’Brien, who with TIME Magazine won a Gold, a Silver and a Bronze Cube for three different TIME cover illustrations.

All ADC 98th Annual Awards Gold Cube winners by discipline are listed below.

Advertising — 18 Gold, 31 Silver, 32 Bronze, 62 Merit

ADC Gold Cube winners in Advertising are:

  • DDB Chicago “Broadway The Rainbow” for Mars Wrigley Confectionery in Innovation, Branded Content/Entertainment
  • DDB Group Germany Düsseldorf “Highlight the Remarkable” for Stabilo International in Out-of-Home, Print/Electronic Billboard – Campaign
  • DDB Group Germany Düsseldorf “Highlight the Remarkable” for Stabilo International in Press, Magazine – Campaign
  • Furlined Santa Monica with Droga5 New York “The Truth Is Worth It” for The New York Times in Craft in Video, Direction - Campaign
  • Furlined Santa Monica with Droga5 New York “The Truth Is Worth It” for The New York Times in Craft in Writing, Television/Film/Video – Campaign
  • Furlined Santa Monica with Droga5 New York “The Truth Is Worth It” for The New York Times in Television/Film/Online Video, Online - Campaign
  • McCann New York “Price on Our Lives” for March For Our Lives” in Direct, Wildcard – Single
  • MPC London with adam&eveDDB London and Academy Films London “The Boy and the Piano” for John Lewis & Partners in Craft in Video, Special Effects – Single
  • Ogilvy Hong Kong “Hot & Spicy” for Birdland Hong Kong in Out-of-Home, Poster - Campaign
  • Ogilvy Hong Kong “Hot & Spicy” for Birdland Hong Kong in Press, Magazine - Campaign
  • Ogilvy Hong Kong “Hot & Spicy” for Birdland Hong Kong in Art Direction - Press, Poster Advertising - Campaign
  • TBWA\Hakuhodo Tokyo “Pride Jersey” for AIG in Innovation, Promotional Materials
  • TBWA\Hakuhodo Tokyo “Pride Jersey” for AIG in Promotional Materials, Dimensional Campaign
  • TBWA\Media Arts Lab Los Angeles with OMD Worldwide Los Angeles “Welcome Home” for Apple in Craft in Video, Cinematography - Single
  • TBWA\Media Arts Lab Los Angeles with OMD Worldwide Los Angeles “Welcome Home” for Apple in Craft in Video, Direction - Single
  • TBWA\Media Arts Lab Los Angeles with OMD Worldwide Los Angeles “Welcome Home” for Apple in Craft in Video, Special Effects - Single
  • TBWA\Media Arts Lab Los Angeles with OMD Worldwide Los Angeles “Welcome Home” for Apple in Television/Film/Online Video, Online - Single

Brand/Communication Design: 3 Gold, 8 Silver, 11 Bronze, 38 Merit

ADC Gold Cube winners in Brand/Communication Design are:

  • BETC Paris “Save Our Species” for Lacoste in Promotions. Apparel - Series
  • Sid Lee Montréal with Maison Mère Baie Saint-Paul “Visual Identity” for Maison Mère in Branding, Branding Systems/Identities - Integrated
  • TBWA\Hakuhodo Tokyo “Pride Jersey” for AIG in Promotional, Apparel - Single

Experiential: 4 Gold, 4 Silver, 5 Bronze, 31 Merit

ADC Gold Cube winners in Experiential are:

  • BBDO Atlanta “Stop Traffick” for Street Grace in Experiential Design, Guerrilla/Stunt
  • BBDO Atlanta “Stop Traffick” for Street Grace in Experiential Design, Live Event
  • Philipp und Keuntje Hamburg “Shitty Paper - Made from Hate” for Goldeimer in Experiential Design, Guerrilla/Stunt
  • We Are Unlimited Chicago with We Are Unlimited/The Marketing Store Chicago, DDB New York and DDB Canada Vancouver “The Flip” for McDonald’s in Experiential Design, Installations - Single

Fashion Design: no Gold, 1 Silver, 2 Bronze, 1 Merit

Illustration: 3 Gold, 5 Silver, 10 Bronze, 34 Merit

ADC Gold Cube winners in Illustration are:

  • Giant Ant Vancouver with lululemon Vancouver “lululemon: 20 Years” for lululemon in Animation, Series
  • Nora Krug Brooklyn “Belonging: A German Reckons with History and Home” for Scribner in Book, Series
  • Tim O'Brien Brooklyn with Time Magazine New York “Stormy” for Time Magazine in Editorial, Front Page - Single

Integrated: 3 Gold, 5 Silver, 6 Bronze, 5 Merit

ADC Gold Cube winners in Integrated are:

  • DDB Chicago “Broadway The Rainbow” for Mars Wrigley Confectionery in Innovation, Integrated
  • Leo Burnett Chicago “Legal-ade” for Kraft Heinz Country Time Lemonade in Integrated - Branding, Campaign
  • Spotify New York “2018 Wrapped” for Spotify in Integrated - Digital, Campaign

Interactive: 9 Gold, 15 Silver, 17 Bronze, 35 Merit

ADC Gold Cube winners in Interactive are:

  • BBDO New York with O Positive and Dini Von Mueffling Communications “#DefyTheName” for Monica Lewinsky in Social Media, Twitter - Single
  • DDB Paris with Henry Paris, Schmooze/Ballad Paris and Mikros MPC Paris “The Baptism” for Ubisoft in Video, Online Video - Single
  • DDB Paris with Make Me Pulse Paris, Studio Press Play On Tape Paris and THE Paris “NPC” for Ubisoft in Social Media, Instagram - Feed
  • Dentsu Tokyo with Geek Pictures Tokyo “Akuma no Kimura (Demonically Spicy Ramen)” for Nissin Food Holdings in Social Media, Wildcard - Single
  • Hakuhodo Tokyo with Hakuhodo Products Tokyo and Hakuhodo i-studio Tokyo “Brain Drool 2016 Archive” for Hakuhodo in Craft in Online/Mobile, Art Direction - Single
  • McCann Italy Milan with MRM//McCann Milan, Think Cattleya Milan and NoHup San Girgio di Nogaro “The Voice of Voices” for Fondazione Serena Onlus, Centro Clinico NeMo in Craft in Online/Mobile, Sound Design - Single
  • Publicis Pixelpark Erlangen and Hamburg “9.58 Seconds – The World's Fastest Annual Report” for Puma SE in Data Visualization, Single
  • Serviceplan Germany Munich with Serviceplan Korea Seoul “Dot Mini - The First Smart Media Device for the Visually Impaired” for Dot Incorporation, Interactive
  • Spotify New York “2018 Wrapped” for Spotify in Craft in Online/ Mobile, Art Direction

Motion/Film Craft: 9 Gold, 9 Silver, 14 Bronze, 30 Merit

ADC Gold Cube winners in Motion/Fim Craft are:

  • AlmapBBDO São Paulo “Endless Stories” for Getty Images in Motion/Film, Narrative
  • Art Camp Brooklyn New York “Mitski - A Pearl” for Spotify in Craft in Motion/Film, Animation - Single or Series
  • Final Cut New York with Significant Others New York, Furlined Santa Monica and Droga5 New York “The Truth Is Worth It” for The New York Times in Craft in Motion/Film, Editing - Single or Series
  • Gentilhomme Montréal “Whack World” for Tierra Whack in Motion/Film, Music Video - Single
  • Giant Ant Vancouver with The Sequence Group Vancouver “The Game That Never Was” for Censored in Motion/Film, Unpublished - Single
  • Kolle Rebbe Hamburg with Demodern Hamburg “Eye to Eye” for PETA Deutschland in Craft in Motion/Film, VR/AR - Single or Series
  • MPC London with adam&eveDDB London and Academy Films London “The Boy and the Piano” for John Lewis & Partners in Craft in Motion/Film, Special Effects - Single
  • TBWA\Media Arts Lab Los Angeles with OMD Worldwide Los Angeles “Welcome Home” for Apple in Craft in Innovation, Motion / Film Craft
  • Ways & Means Los Angeles “Hilma af Klint Paintings for the Future” for Ways & Means in Motion/Film, Documentary

Packaging Design: 4 Gold, 2 Silver, 6 Bronze, 22 Merit

ADC Gold Cube winners in Packaging Design are:

  • HEIMAT Berlin “Flowers Talking” for Bloomy Days in Specialty Product/Wildcard, Series
  • Kobza and The Hungry Eyes (KTHE) Vienna “Bieder & Maier Vienna Coffee” for Bieder & Maier - M2 Kaffeemanufaktur und Vertriebsges in Food/Beverage, Beverage - Series
  • LIA Diagnostics Philadelphia “Lia: The Flushable, Biodegradable Pregnancy Test” for LIA Diagnostics in Pharma/Health/Wellness, Single or Series
  • TBWA\Chiat\Day New York with Design by Disruption New York “Unboxing the Truth” for Thomson Reuters in Fashion/Apparel/Accessories, Single or Series

Photography: 3 Gold, 7 Silver, 18 Bronze, 29 Merit

ADC Gold Cube winners in Photography are:

  • BBDO Group Germany Düsseldorf with Proximity Düsseldorf and BBDO Düsseldorf Düsseldorf "Remember Me” for Alzheimer Research Initiative in Product/Commercial, Series
  • The New York Times Magazine New York “Great Performers” for The New York Times Magazine in Portraiture, Series
  • The New York Times Magazine New York “Losing Earth” for The New York Times Magazine in Landscape, Series

Product Design: 8 Gold, 5 Silver, 5 Bronze, 5 Merit 

ADC Gold Cube winners in Product Design are:

  • BETC Paris “Save our Species” for Lacoste in Design for Good, Product Design - Series
  • Cheil Worldwide Seoul with Junpasang Production Seoul, Bounce Creative Seoul and Yonggamhan Production Seoul “Firevase” for Samsung Fire & Marine Insurance in Interior Design, Decorative - Single or Series
  • Serviceplan Germany Munich with Serviceplan Korea Seoul “Dot Mini - The First Smart Media Device for the Visually Impaired” for Dot Incorporation, Product Design
  • Serviceplan Germany Munich with Serviceplan Korea Seoul “Dot Mini - The First Smart Media Device for the Visually Impaired” for Dot Incorporation, Product Design, Innovation
  • Serviceplan Germany Munich with Serviceplan Korea Seoul “Dot Mini - The First Smart Media Device for the Visually Impaired” for Dot Incorporation, Product Design - Single or Series
  • TBWA\Hakuhodo Tokyo “Pride Jersey” for AIG in Design for Good, Product Design - Single
  • TBWA\Hakuhodo Tokyo “Pride Jersey” for AIG in Innovation, Product Design
  • TBWA\Hakuhodo Tokyo “Pride Jersey” for AIG in Wildcard, Single or Series

Publication Design: 5 Gold, 9 Silver, 13 Bronze, 34 Merit

ADC Gold Cube winners in Publication Design are:

  • McCann New York with National Geographic New York “Planet or Plastic” for National Geographic in Design for Good, Publication Design - Single
  • Minmin Qu & Qian Jiang Nanjing “Yu-ichi Inoue/ Shiko Munakata/Kazuo Yagi” for The Commercial Press in Books, Text Driven - Single
  • The New York Times Magazine New York “If You Were Me” for The New York Times Magazine in Newspapers, Full Issue - Single
  • The New York Times Magazine New York “The New York Times For Kids: Halloween Cover Series” for The New York Times Magazine in Newspapers, Front Page - Series
  • Thijs Verbeek graphic design Amsterdam “Book Burnings: An Anthology” for Yuri Veerman in Books, TextDriven - Single

Spatial Design: 1 Gold, 5 Silver, 6 Bronze, 26 Merit

ADC Gold Cube winner in Spatial Design is:

  • Studio Cadena Brooklyn “Masa Cafe & Bakery” for Masa in Spatial Design, Commercial Building

Typography: 1 Gold, 2 Silver, 6 Bronze, 24 Merit

ADC Gold Cube winner in Typography is: 

  • TBWA\Chiat\Day New York with Design by Disruption New York and Rebel & Rogue New York “The Fake News Stand” for Columbia Journalism Review in Wildcard, Single

The number of entries for the ADC 98th Annual Awards increased 11% over last year, received from 48 countries.  There were 76 ADC Gold Cubes presented, 107 Silver Cubes, 152 Bronze Cubes and 376 Merits for work from 34 countries.  The complete list of all ADC 98th Annual Awards winners sorted by agency can be downloaded here.

The ADC 98th Annual Awards is made possible in part by the generous support of sponsors, including Shutterstock.  

“Shutterstock is proud to be a longtime sponsor of the ADC Annual Awards and other One Club programming,” said Lou Weiss, CMO, Shutterstock.  “Our shared goal of nurturing and propelling the global creative community forward makes this partnership a natural fit, and we look forward to working with the organization to produce programming that identifies and elevates excellence in creative storytelling."

Snapchat also served as a sponsor of a pair of ADC 98th Annual Awards submission categories: Interactive-AR/VR and Experiential Design-Digital Experiences.  In addition, new ADC Annual Awards subcategories were created this year for Snapchat single and campaign entries for posts, ads or campaigns utilizing the platform’s individual qualities and strengths.

Other sponsors of Creative Week 2019 include Facebook, Pinterest and Musicbed.

The ADC 98th Annual Awards awards ceremony is part of The One Club for Creativity’s Creative Week, May 6-10, 2019 in New York (https://www.creativeweek.org).  The preeminent festival showcasing the intersection of advertising, innovation and creative thinking, Creative Week also includes The One Show over two nights, the dynamic Young Ones Education Festival, inspiring sessions with some of the biggest names in the industry at the Creative Summit and the exclusive Executive Creative Summit, open to a limited number of top-level leaders (founders, CCOs, managing partners).

The One Club for Creativity, producer of The One Show, ADC Annual Awards and Creative Week, is the world's foremost non-profit organization whose mission is to support and celebrate the success of the global creative community.  The One Show is a top global awards show for advertising, design and digital marketing focusing on creativity of ideas and quality of execution.  The global ADC Annual Awards honors creative excellence in craft, design and innovation across all disciplines.  Creative Week takes place in New York City every May and is the preeminent festival celebrating the intersection of advertising and the arts.

 

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