J. Walter Thompson Supports The One Show 2018 Call For Entries With Campaign on How to “Be Famous Famous”

The One Club

Nov 15, 2017

NEW YORK The One Club for Creativity has opened the call for entries for the prestigious 2018 One Show awards, and today kicks off the humorous “Be Famous Famous” campaign developed by J. Walter Thompson New York.

The One Show entries can be submitted at, with third-quarter deadline November 30, 2017 and final deadline January 31, 2018.  Juries will be announced shortly.

The integrated “Be Famous Famous” campaign from JWT, which includes print, video and interactive, makes a comical statement about how winning a coveted One Show Pencil is the only way to be not just industry famous, but “famous famous”.  

The “Fanatics” launch video ( offers a humorous look at what it’s like to reach a new height of fame by featuring “man on the street” interviews with people who are rabid fans of One Show winners and fawn over their advertising heroes as if they were Beyoncé or Prince Harry. 

“JWT’s campaign is a tongue-in-cheek take on fame and how The One Show can make it possible,” said Kevin Swanepoel, CEO, The One Club for Creativity.  “At the same time, entering work also helps the industry overall because The One Club is a global non-profit organization that uses awards revenue to give back to the industry through nearly two dozen education, professional development, gender equality and inclusion and diversity programs for creatives around the world at all levels.”

“There’s a lot of tension in the world right now, so we wanted to create something that makes people smile,” said Aaron Padin, Head of Art & Design, J. Walter Thompson New York.  “We took a hyperbolic look at what it means to win at the One Show to poke a little fun at ourselves.”

One Show Awards juries focus on creativity of ideas and quality of execution.  Judging will take place in March 2018, with finalists revealed in April and winners announced and celebrated at The One Show galas on May 9 and 11, 2018 as part of Creative Week in New York.  


Client: The One Show for Creativity, for The One Show 2018

Client Team: Kevin Swanepoel, Yash Egami, Gabriela Mirensky

Agency: J. Walter Thompson New York

Executive Creative Director: Aaron Padin

Creative Directors: Jess Toye, Daniel Del Toro

Senior Designer: Emely Perez

Junior Designers: Dajun Yoo, Michelle Unger

Art Directors: Taejun Park, Tadhg Ennis

Copywriters: Christopher Phillips, Greg Bruce 

Chief Creative Officer, New York: Brent Choi

Head of Production: Anthony Nelson

Producer: Jourdan Valdes  

Senior Business Manager: Emily Nargi

Director of Music: Paul Greco

Director: Tom Mishra

Editorial: Bandit

Executive Producer: Laura Relovsky 

Editor: John Piccolo

Asst. Editor: Steve Ortega

Senior Post Producer: Valerie Iorio

Audio Post: Mr. Bronx

Audio Mixer: Geoff Strausser

Animation: Sibling Rivalry Studio  Creative Director/Founder: Joe Wright

Executive Producer/Founder: Maggie Meade 

Post Producer: Jojo Mu

Animators: Matt Caldamone, Kasey Regan

Director: Joe Wright

Executive Producer: Maggie Meade

Head of Production: Joanna Fillie 

Senior Producer: JoJo Mu

Music House: KBV Records

J. Walter Thompson New York is the headquarters of J. Walter Thompson Worldwide. We are a culturally-connected agency and we believe that the advertising industry has a big role to play in building culture. In 2017, The Cannes Lions Global Creativity Report ranked us #8 agency overall in NYC. We are proud to service some of the world’s most iconic global and local brands like Johnson & Johnson, Kimberly-Clark, Wild Turkey, Nestlé, Puma, Edgewell Personal Care, T. Rowe Price and Dannon, among others.

The One Club for Creativity (, producer of the prestigious One Show, ADC Annual Awards and Creative Week, is the world's foremost non-profit organization whose mission is to support and celebrate the success of the global creative community. The One Show is a top global awards show for advertising, design and digital marketing focusing on creativity of idea and quality of execution.  The ADC Annual Awards honors the best creative work in terms of craft, design and innovation across all disciplines.  Creative Week takes place in New York City every May and is the preeminent festival celebrating the intersection of advertising and the arts.


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