Culture Appropriation & Re-Appropriation Talk
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Culture Appropriation & Re-Appropriation Talk

By Jonathan Jirjis on Jul 13, 2018

Historically, the quick fix in advertising has been to identify the cool "next big thing" in popular culture. Sometimes that comes from an unknown insight, and if not implemented correctly, the "next big thing" can quickly be viewed as appropriation. In one of the most well received panels from The One Club's Creative Summit this past spring, Team Epiphany's Jarrett Cobbs; Wieden + Kennedy's Momo Pixel and Muse's MJ McCallum join moderator Erica Hentry of CNN for a deep dive on how to explore culture without scandal or backlash.

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