Leading with Your Hispanicity

Leading with Your Hispanicity

on Oct 15, 2021


In celebration of Hispanic Heritage Month, The One Club for Creativity aimed to amplify Hispanic voices, stories, and perspectives by bringing awareness to the diversity and evolving communities they represent.

Watch as we hear from four Creative leaders—Rafael Esquer, Daniel Lobatón, Isabel Sierra Gómez de León, and Ariana Stolarz—to learn how their Hispanic heritage has helped shape their work and professional development.


  • Daniel Lobatón became CCO at Saatchi & Saatchi in March of 2020 after serving three years as Executive Creative Director at the agency, overseeing work on Tide. Since joining the agency in 2017, Daniel has been a part of developing breakthrough work for brands like Tide, Olay, the National Down Syndrome Society, Women In Film, and Goldfish, among others. Daniel helped create the highly-awarded “It’s a Tide Ad” campaign, currently ranked #1 on WARC’s Effective 100. Prior to his time at Saatchi, Lobatón held copywriting and creative director positions at VML, LatinWorks, and Young & Rubicam. During that time, he worked on a number of food and beverage brands including Wendy’s, Snickers, Pringles, Sigma Foods, Skittles, Russel Stover, Bud Light, and Cerveza Montego. He holds a bachelor’s degree in Advertising and Media from the University of Lima and a Master’s in Marketing and Product Management from IAE Gustave Eiffel School of Management in Paris, France.
  • Isabel Sierra y Gómez de León is a creative director, artist and business person that works at the intersection of tech, business and art. Originally from beautiful Seville, Spain, Isabel currently serves as the Global Head of Creative and Brand at Bloomberg LP in New York. Isabel also moonlights as an artist, who uses photog raphy, graphic design and moving images to reflect on all the crazy stuff happening in modern times. She lives in Brooklyn with her wife, daughter and British short haired cat.
  • Rafael Esquer has lived in Manhattan for 25 years. A native of the Sonora desert of México, he was educated in México City and Los Angeles. His work in communication design won the National Design Award from the Cooper-Hewitt, Smithsonian National Design Museum in 2004. His work has been shown at the Museum of Modern Art and the Museum of Art and Design in NY and is included in the collections of several other museums, including the Olympic Museum in Switzerland. Since 2004, Esquer has operated Alfalfa Studio, his own design firm in Harlem. In 2007, Taschen named him among the world’s 100 most influential graphic designers working today. He frequently serves as speaker and judge at international design events.
  • Ariana Stolarz has evolved and expanded the MRM'S capabilities, as their Global Chief Stratgey Officer helping to fuel their explosive growth and transformational approach to strategy and innovation. Within her tenure, MRM has become the fastest-growing agency within the network, and a Leader in Gartner’s "Magic Quadrant” analysis. Her background as a global leader is unusual. Born and raised in Argentina, Ariana moved to New York where she worked with multicultural and general market audiences. With local, regional, and global markets. She has spent her career blending social sciences and cultural perspectives with technology possibilities; decoding human behavior and our drivers to interact with media, technology and the world around us. Her “Collective Intelligence” approach has significantly impacted the global team culture and borderless ways of working. Her innate understanding of how to connect with people stems from her two decades of being plugged into the world of strategy. Prior to MRM, Ariana led digital strategy teams within award-winning agencies, including mcgarrybowen, The Vidal Partnership and JWT.

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Our very own One Show Director, Gabriela Mirensky, speaks about Hispanics within the advertising industry and beyond, asking "Do outdated clichés persist because, as a community, we haven’t manifested that we no longer identify with them? If this is the case, it is up to us to change the way we are perceived, portrayed, and addressed."



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