The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Sticked Campaign
Agency: DDB Mexico / Distrito Federal
Client: Henkel Mexico Category: Consumer Radio / Campaign
Curators of Sweden
Agency: Volontaire / Stockholm
Client: Sweden (Swedish institute/VisitSweden) Category: Social Media / Microblogging
Edit
Agency: Leo Burnett / Toronto
Client: Leo Burnett, Toronto Category: Industrial Design/Product Design / Single or Campaign
CONNECTING LIFELINES
Agency: DENTSU INC. / Tokyo
Client: Honda Motor Co., Ltd. Category: Integrated Branding / Integrated Branding Campaign - Online
Ariel Fashion Shoot
Agency: Saatchi & Saatchi Stockholm / Stockholm
Client: Procter & Gamble Nordic Category: Integrated Branding / Integrated Branding Campaign - Online
The Real Cookbook
Agency: Kolle Rebbe/KOREFE / Hamburg
Client: Gerstenberg Verlag GmbH + Co. KG Category: Package Design / Package Design - Single
Horizons
Agency: OgilvyEntertainment / New York
Client: DuPont Category: Television / Reality/Unscripted Series
Icebergs
Agency: DDB Tribal Group / Berlin
Client: BSH Deutschland Category: Craft / Photography in Design - Campaign
Hangeul.Dream.Path
Agency: 601bisang / seoul
Client: KT&G sangsangmadang Category: Publication Design / Book Layout Design
Caran d'Ache Crayons
Agency: Wirz Werbung AG / BBDO / Zurich
Client: Caran d'Ache Category: Outdoor Design / Billboards - Campaign
Translator
Agency: AlmapBBDO / São Paulo
Client: Volkswagen Category: Consumer Television / :30/:25 - Single
Starburst - Dog
Agency: TBWAChiatDay, New York / New York
Client: Wrigley Category: Consumer Television / :30/:25 - Single
Younger Skin
Agency: The Martin Agency / Richmond
Client: Walmart Category: Consumer Television / :30/:25 - Single
Anta “shoebox” installation
Agency: JWT Shanghai / Shanghai
Client: Anta Category: Collateral / P.O.P. and In-store - Campaign
Pub Paintings
Agency: TBWA\Chiat\Day / New York
Client: Jameson Category: Collateral / P.O.P. and In-store - Campaign
Call of Duty: Modern Warfare 3 - The Vet and the n00b: Trash Talk
Agency: 72andSunny / Los Angeles
Client: Activision Publishing Category: Online Branded Entertainment / Long-form
Crossing the Ice
Agency: Naked Communications Sydney / Sydney
Client: SONY Category: Online Branded Entertainment / Long-form
Rewind
Agency: Bates Malaysia / Kuala Lumpur
Client: Fly FM Category: Public Service / Radio - Single
POOL
Agency: DDB ARGENTINA / CABA
Client: VOLKSWAGEN DE ARGENTINA Category: Magazine / Full Page or Spread - Single
Wound
Agency: TBWA ESPANA / MADRID
Client: SONY COMPUTER ENTERTAINMENT Category: Magazine / Full Page or Spread - Single
Sperm Visualizer
Agency: PARTY / Tokyo
Client: Space Shower Network Inc. Category: Craft / Animation/Motion Graphics
Code: NOAH
Agency: Jung von Matt AG / Hamburg
Client: Noah animal protection Category: Experiential Advertising / Events and Competitions
Bounty Picks It Up - "Ice Cream"
Agency: Leo Burnett / Toronto
Client: Procter & Gamble - Bounty Category: Collateral / Posters - Single
Wound
Agency: TBWA ESPANA / MADRID
Client: SONY COMPUTER ENTERTAINMENT Category: Collateral / Posters - Single
524A-ArchiTypo
Agency: 524 Studio / Beijing
Client: 524 ARCHITECTURE Category: Corporate Identity / Campaign
TedX Portland
Agency: Wieden + Kennedy, Portland / Portland
Client: TedX Category: Corporate Identity / Campaign
Billboard powered by oranges
Agency: DDB, Paris / Paris
Client: Tropicana Category: Out Of Home / Transit & Outdoor Installations - Single
MK is (story 1, character 1)
Agency: Ogilvy Johannesburg / Johannesburg
Client: MK Category: Broadcast Design / Campaign
SCREW*D
Agency: Y&R Chicago / Chicago
Client: Craftsman Category: Websites / Social Networks/Community
The Human Doing
Agency: mono / Minneapolis
Client: Blue Cross and Blue Shield of Minnesota Category: Innovation in Branded Content
Tea
Agency: McCann Manchester / Prestbury
Client: Aldi Stores Ltd Category: Consumer Television / :20 and Under - Single
This Is SportsCenter: Photo Album
Agency: Wieden + Kennedy / New York
Client: ESPN This Is Sports Center Category: Consumer Television / :20 and Under - Single
Hot Wheels For Real
Agency: Mistress / Venice
Client: Mattel Inc. Category: Integrated Branding / Integrated Branding Campaign - 360
RuPaul's Drag Race season 4 Launch Spot (Director's Cut)
Agency: Viacom / New York
Client: LOGO Category: Promos / Reality-television Promo
Dance*Cam
Agency: AKQA / New York
Client: Microsoft Xbox Category: Branded Applications / Branded applications
You've Got a Case
Agency: BBDO / New York
Client: AT&T Category: Branded Applications / Branded applications
Drugs Set Your Timeline
Agency: Mccann Digital israel / tel-aviv
Client: Israel anti-drug authority Category: Interactive Advertising / Public Service/Non-Profit
Wall of Fame
Agency: kempertrautmann gmbh / Hamburg
Client: edding International GmbH Category: Websites / Consumer Goods
The Steve Jobs Moment of Silence
Agency: KNARF® / New York
Client: Moment of Silence Inc. Category: Public Service / Collateral - Single
Pleasure Hunt
Agency: Lowe Brindfors / Stockholm
Client: Magnum Ice Cream Category: Websites / Branded Games
Cable Effects
Agency: Grey / New York
Client: DIRECTV Category: Consumer Television / :30/:25 - Campaign
Alec's Kidney
Agency: The Brooklyn Brothers / New York
Client: New Era Category: Consumer Television / 60 Second - Single
Legacy
Agency: Wieden + Kennedy, Portland / Portland
Client: Levi's Category: Consumer Television / 60 Second - Single
shop2aid: the first facebook flea market where proceeds go to charity
Agency: denkwerk GmbH / Cologne
Client: 2aid.org e.V. Category: Websites / E-Commerce
The Return of Dictator Ben Ali
Agency: Memac Ogilvy Label / Tunis Mahrajene
Client: Engagement Citoyen Category: Experiential Advertising / Installations
Kinetic V5
Agency: Kinetic Singapore / Singapore
Client: Kinetic Singapore Category: Websites / Corporate Website
THINK Exhibit Posters
Agency: Ogilvy New York / New York
Client: IBM Category: Outdoor Design / Transit - Campaign
Award:
2012 Advertising Bronze Pencil
Agency:
DDB Mexico / Distrito Federal
Client:
Henkel Mexico
Title:
Sticked Campaign
Category:
Consumer Radio / Campaign
Annual ID:
12051R
Award:
2012 Interactive Bronze Pencil
Agency:
Volontaire / Stockholm
Client:
Sweden (Swedish institute/VisitSweden)
Title:
Curators of Sweden
Category:
Social Media / Microblogging
Annual ID:
12086N
Award:
2012 Design Bronze Pencil
Agency:
Leo Burnett / Toronto
Client:
Leo Burnett, Toronto
Title:
Edit
Category:
Industrial Design/Product Design / Single or Campaign
Annual ID:
12025D
Award:
2012 Interactive Bronze Pencil
Agency:
DENTSU INC. / Tokyo
Client:
Honda Motor Co., Ltd.
Title:
CONNECTING LIFELINES
Category:
Integrated Branding / Integrated Branding Campaign - Online
Annual ID:
12071N
Award:
2012 Interactive Bronze Pencil
Agency:
Saatchi & Saatchi Stockholm / Stockholm
Client:
Procter & Gamble Nordic
Title:
Ariel Fashion Shoot
Category:
Integrated Branding / Integrated Branding Campaign - Online
Annual ID:
12072N
Award:
2012 Design Bronze Pencil
Agency:
Kolle Rebbe/KOREFE / Hamburg
Client:
Gerstenberg Verlag GmbH + Co. KG
Title:
The Real Cookbook
Category:
Package Design / Package Design - Single
Annual ID:
12020D
Award:
2012 Branded Entertainment Bronze Pencil
Agency:
OgilvyEntertainment / New York
Client:
DuPont
Title:
Horizons
Category:
Television / Reality/Unscripted Series
Annual ID:
12007E
Award:
2012 Design Bronze Pencil
Agency:
DDB Tribal Group / Berlin
Client:
BSH Deutschland
Title:
Icebergs
Category:
Craft / Photography in Design - Campaign
Annual ID:
12076D
Award:
2012 Branded Entertainment Bronze Pencil
Agency:
McKinney / durham
Client:
Urban Ministries of Durham
Title:
SPENT
Category:
Gaming / Online gaming
Annual ID:
12020E
Award:
2012 Design Bronze Pencil
Agency:
601bisang / seoul
Client:
KT&G sangsangmadang
Title:
Hangeul.Dream.Path
Category:
Publication Design / Book Layout Design
Annual ID:
12055D
Award:
2012 Design Bronze Pencil
Agency:
Wirz Werbung AG / BBDO / Zurich
Client:
Caran d'Ache
Title:
Caran d'Ache Crayons
Category:
Outdoor Design / Billboards - Campaign
Annual ID:
12049D
Award:
2012 Advertising Bronze Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen
Title:
Translator
Category:
Consumer Television / :30/:25 - Single
Annual ID:
12062T
Award:
2012 Advertising Bronze Pencil
Agency:
TBWAChiatDay, New York / New York
Client:
Wrigley
Title:
Starburst - Dog
Category:
Consumer Television / :30/:25 - Single
Annual ID:
12063T
Award:
2012 Advertising Bronze Pencil
Agency:
The Martin Agency / Richmond
Client:
Walmart
Title:
Younger Skin
Category:
Consumer Television / :30/:25 - Single
Annual ID:
12064T
Award:
2012 Advertising Bronze Pencil
Agency:
JWT Shanghai / Shanghai
Client:
Anta
Title:
Anta “shoebox” installation
Category:
Collateral / P.O.P. and In-store - Campaign
Annual ID:
12031A
Award:
2012 Advertising Bronze Pencil
Agency:
TBWA\Chiat\Day / New York
Client:
Jameson
Title:
Pub Paintings
Category:
Collateral / P.O.P. and In-store - Campaign
Annual ID:
12032A
Award:
2012 Branded Entertainment Bronze Pencil
Agency:
72andSunny / Los Angeles
Client:
Activision Publishing
Title:
Call of Duty: Modern Warfare 3 - The Vet and the n00b: Trash Talk
Category:
Online Branded Entertainment / Long-form
Annual ID:
12035E
Award:
2012 Branded Entertainment Bronze Pencil
Agency:
Naked Communications Sydney / Sydney
Client:
SONY
Title:
Crossing the Ice
Category:
Online Branded Entertainment / Long-form
Annual ID:
12036E
Award:
2012 Advertising Bronze Pencil
Agency:
Bates Malaysia / Kuala Lumpur
Client:
Fly FM
Title:
Rewind
Category:
Public Service / Radio - Single
Annual ID:
12054R
Award:
2012 Advertising Bronze Pencil
Agency:
DDB ARGENTINA / CABA
Client:
VOLKSWAGEN DE ARGENTINA
Title:
POOL
Category:
Magazine / Full Page or Spread - Single
Annual ID:
12008A
Award:
2012 Advertising Bronze Pencil
Agency:
TBWA ESPANA / MADRID
Client:
SONY COMPUTER ENTERTAINMENT
Title:
Wound
Category:
Magazine / Full Page or Spread - Single
Annual ID:
12009A
Award:
2012 Interactive Bronze Pencil
Agency:
PARTY / Tokyo
Client:
Space Shower Network Inc.
Title:
Sperm Visualizer
Category:
Craft / Animation/Motion Graphics
Annual ID:
12082N
Award:
2012 Advertising Bronze Pencil
Agency:
Jung von Matt AG / Hamburg
Client:
Noah animal protection
Title:
Code: NOAH
Category:
Experiential Advertising / Events and Competitions
Annual ID:
12104G
Award:
2012 Advertising Bronze Pencil
Agency:
Leo Burnett / Toronto
Client:
Procter & Gamble - Bounty
Title:
Bounty Picks It Up - "Ice Cream"
Category:
Collateral / Posters - Single
Annual ID:
12022A
Award:
2012 Advertising Bronze Pencil
Agency:
TBWA ESPANA / MADRID
Client:
SONY COMPUTER ENTERTAINMENT
Title:
Wound
Category:
Collateral / Posters - Single
Annual ID:
12023A
Award:
2012 Design Bronze Pencil
Agency:
524 Studio / Beijing
Client:
524 ARCHITECTURE
Title:
524A-ArchiTypo
Category:
Corporate Identity / Campaign
Annual ID:
12013D
Award:
2012 Design Bronze Pencil
Agency:
Wieden + Kennedy, Portland / Portland
Client:
TedX
Title:
TedX Portland
Category:
Corporate Identity / Campaign
Annual ID:
12014D
Award:
2012 Advertising Bronze Pencil
Agency:
DDB, Paris / Paris
Client:
Tropicana
Title:
Billboard powered by oranges
Category:
Out Of Home / Transit & Outdoor Installations - Single
Annual ID:
12015A
Award:
2012 Design Bronze Pencil
Agency:
Ogilvy Johannesburg / Johannesburg
Client:
MK
Title:
MK is (story 1, character 1)
Category:
Broadcast Design / Campaign
Annual ID:
12062D
Award:
2012 Interactive Bronze Pencil
Agency:
Y&R Chicago / Chicago
Client:
Craftsman
Title:
SCREW*D
Category:
Websites / Social Networks/Community
Annual ID:
12022N
Award:
2012 Branded Entertainment Bronze Pencil
Agency:
mono / Minneapolis
Client:
Blue Cross and Blue Shield of Minnesota
Title:
The Human Doing
Category:
Innovation in Branded Content
Annual ID:
12050E
Award:
2012 Advertising Bronze Pencil
Agency:
McCann Manchester / Prestbury
Client:
Aldi Stores Ltd
Title:
Tea
Category:
Consumer Television / :20 and Under - Single
Annual ID:
12068T
Award:
2012 Advertising Bronze Pencil
Agency:
Wieden + Kennedy / New York
Client:
ESPN This Is Sports Center
Title:
This Is SportsCenter: Photo Album
Category:
Consumer Television / :20 and Under - Single
Annual ID:
12069T
Award:
2012 Interactive Bronze Pencil
Agency:
Mistress / Venice
Client:
Mattel Inc.
Title:
Hot Wheels For Real
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
12068N
Award:
2012 Branded Entertainment Bronze Pencil
Agency:
Viacom / New York
Client:
LOGO
Title:
RuPaul's Drag Race season 4 Launch Spot (Director's Cut)
Category:
Promos / Reality-television Promo
Annual ID:
12061E
Award:
2012 Branded Entertainment Bronze Pencil
Agency:
AKQA / New York
Client:
Microsoft Xbox
Title:
Dance*Cam
Category:
Branded Applications / Branded applications
Annual ID:
12025E
Award:
2012 Branded Entertainment Bronze Pencil
Agency:
BBDO / New York
Client:
AT&T
Title:
You've Got a Case
Category:
Branded Applications / Branded applications
Annual ID:
12026E
Award:
2012 Interactive Bronze Pencil
Agency:
Mccann Digital israel / tel-aviv
Client:
Israel anti-drug authority
Title:
Drugs Set Your Timeline
Category:
Interactive Advertising / Public Service/Non-Profit
Annual ID:
12046N
Award:
2012 Interactive Bronze Pencil
Agency:
kempertrautmann gmbh / Hamburg
Client:
edding International GmbH
Title:
Wall of Fame
Category:
Websites / Consumer Goods
Annual ID:
12005N
Award:
2012 Advertising Bronze Pencil
Agency:
KNARF® / New York
Client:
Moment of Silence Inc.
Title:
The Steve Jobs Moment of Silence
Category:
Public Service / Collateral - Single
Annual ID:
12043A
Award:
2012 Branded Entertainment Bronze Pencil
Agency:
Pereira & O'Dell / San Francisco
Client:
Jawbone
Title:
Obragado, Brasil
Category:
Music
Annual ID:
12039E
Award:
2012 Interactive Bronze Pencil
Agency:
Lowe Brindfors / Stockholm
Client:
Magnum Ice Cream
Title:
Pleasure Hunt
Category:
Websites / Branded Games
Annual ID:
12002N
Award:
2012 Advertising Bronze Pencil
Agency:
Grey / New York
Client:
DIRECTV
Title:
Cable Effects
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
12066T
Award:
2012 Advertising Bronze Pencil
Agency:
The Brooklyn Brothers / New York
Client:
New Era
Title:
Alec's Kidney
Category:
Consumer Television / 60 Second - Single
Annual ID:
12058T
Award:
2012 Advertising Bronze Pencil
Agency:
Wieden + Kennedy, Portland / Portland
Client:
Levi's
Title:
Legacy
Category:
Consumer Television / 60 Second - Single
Annual ID:
12059T
Award:
2012 Interactive Bronze Pencil
Agency:
denkwerk GmbH / Cologne
Client:
2aid.org e.V.
Title:
shop2aid: the first facebook flea market where proceeds go to charity
Category:
Websites / E-Commerce
Annual ID:
12012N
Award:
2012 Advertising Bronze Pencil
Agency:
Memac Ogilvy Label / Tunis Mahrajene
Client:
Engagement Citoyen
Title:
The Return of Dictator Ben Ali
Category:
Experiential Advertising / Installations
Annual ID:
12107G
Award:
2012 Interactive Bronze Pencil
Agency:
Kinetic Singapore / Singapore
Client:
Kinetic Singapore
Title:
Kinetic V5
Category:
Websites / Corporate Website
Annual ID:
12007N
Award:
2012 Interactive Bronze Pencil
Agency:
CP+B / Toronto
Client:
Tourism Toronto
Title:
Toronto Trending
Category:
Websites / Services
Annual ID:
12019N
Award:
2012 Design Bronze Pencil
Agency:
Ogilvy New York / New York
Client:
IBM
Title:
THINK Exhibit Posters
Category:
Outdoor Design / Transit - Campaign
Annual ID:
12051D
