The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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About the Work
SCREW*D was a live, interactive reality show where Craftsman tools threw one unhandy guy into the wild, alone, to fend for himself. The only way he could get out alive was to rely on the advice coming in from the online community of Craftsman fans and DIYers.
2012 Awards
Total Points: 10
Bronze Pencil
Credits
Production Company
Tool
Art Director
Richard Fischer
Creative Director
Bob Winter
Richard Fischer
Evan Thompson
Jon Eckman
Designer
Thomas Nicholas
Optimus
Director
Matt Ogens
Grant Skinner
Editor
Mark Panik
Writer
Evan Thompson
Agency Producer
Matt Witt
Brian Smego
Kara Pierce
Music / Sound
Beta Patrol
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