The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Collateral / P.O.P. and In-store - Campaign
Annual ID
12032A
About the Work
In this campaign, we wanted to bring the epic Irish storytelling of the Jameson TV spots to life in a bar setting in the most authentic way possible. Staying true to the way great men were immortalized in the 18th century, we created large-scale classic oil paintings depicting Jameson Irish Whiskey founder, John Jameson, in legendary moments that capture the passion he had for his whiskey. We collaborated with five classically trained artists from around the world to research, cast, stage, prop, sketch and paint these legends. No detail went unscrutinized, from lighting to intricacies of brushwork. Even buckles on shoes were researched. Plaques were placed directly below each painting with dates and entertaining descriptions of what was going on in the scene.
2012 Awards
Total Points: 10
Bronze Pencil
Credits
Art Director
Anthony DeCarolis
Kevin Kaminishi
John Clement
Creative Director
Jonathan Mackler
Alisa Sengel Wixom
Kris Wixom
Mark Figliulo (Chief Creative Officer)
Illustrator
Warren Chang
Domenick D'Andrea
Michael Van Zeyl
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