The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
Award
Agency
Client
Title
Category
Annual ID
Nothing But Potential - "Walk Faster"
Agency: Leo Burnett / Toronto
Client: Raising The Roof Category: Public Service / Outdoor and Posters - Single
Camry It's Reinvented
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Motor Sales, USA Category: Online Films & Video / Short Form - Single
Survivor : Cara Scharf
Agency: The George Washington Univ. Medical Faculty Associates / Washington
Client: The GW Breast Care Center Category: Cinema / Documentaries
Subtitles
Agency: Ogilvy Peru / Lima
Client: English Excellence Category: Promos / Trailer/Cinema Promo
Cars 2
Agency: MSN Video and Multimedia / Bellevue
Client: MSN Entertainment Category: Promos / Trailer/Cinema Promo
BHF - Angina Monologues
Agency: Grey London / London
Client: The British Heart Foundation Category: Television / Specials or one-time screenings
Anytime
Agency: McCann Erickson (M) Sdn Bhd / Petaling Jaya
Client: BFM Media Sdn Bhd Category: Public Service / Radio - Campaign
Share with those who need
Agency: AlmapBBDO / São Paulo
Client: Casa do Zezinho Category: Public Service / Outdoor and Posters - Single
Oil Poster
Agency: Rethink / Vancouver
Client: Dogwood Initiative Category: Public Service / Outdoor and Posters - Single
Play-Doh
Agency: DDB, Paris / Paris
Client: Hasbro Category: Newspaper / Full Page or Spread - Single
"See you later"
Agency: JWT / FABRIKANT / Zurich
Client: Kimberly-Clark GmbH Category: Newspaper / Full Page or Spread - Single
'Cloud of Unknowing' - Venice Biennale 2011
Agency: Asylum / Singapore
Client: National Arts Council Category: Branding / Booklet/Brochure
Small Business Gets An Official Day
Agency: CP+B and Digitas / Boulder
Client: American Express Category: Best Brand Channel
James Ready Spelling Bee Lottery
Agency: Leo Burnett, Toronto / Toronto
Client: James Ready Category: Best Brand Channel
The Unstoppable Tour
Agency: McKinney / durham
Client: Abbott Laboratories Category: Best Brand Channel
Bardot
Agency: Landor Associates / San Francisco
Client: Advanced Ice Cream Technologies Category: Branding / Logo Design
Shipwreck Alley
Agency: 180LA / Santa Monica
Client: Sony Electronics Category: Online Branded Entertainment / Short-form
Dig It! Get It!
Agency: Leo Burnett, Toronto / Toronto
Client: Procter & Gamble - Cheer Category: Online Branded Entertainment / Short-form
Aldi Like Brands
Agency: McCann Manchester / Prestbury
Client: Aldi Stores Ltd Category: Consumer Television / :20 and Under - Campaign
Watch Something You Haven't Seen TV Campaign
Agency: BBDO / New York
Client: HBO Category: Consumer Television / Commercials of Var. Length - Campaign
Key to Viano
Agency: Lukas Lindemann Rosinski GmbH / Hamburg
Client: Mercedes-Benz Vans Category: Out Of Home / Digital / Electronic - Single or Campaign
Run With Ryan
Agency: VITRO / San Diego
Client: ASICS Category: Out Of Home / Digital / Electronic - Single or Campaign
Drive Carefully
Agency: DDB ARGENTINA / CABA
Client: VOLKSWAGEN DE ARGENTINA Category: Collateral / Posters - Campaign
OFFICE
Agency: Ogilvy / Mexico, D.F.
Client: Asociacion Mexicana de Instituciones de Seguros/AMIS Category: Public Service / Television - Single
Drugs Set Your Timeline
Agency: Mccann Digital israel / tel-aviv
Client: Israel anti-drug authority Category: Interactive Advertising / Public Service/Non-Profit
What will they be when they grow up?
Agency: Little Jacket / Cleveland
Client: Open Doors Academy Category: Public Service / Collateral - Single
RuPaul's Drag Race season 4 Launch Spot (Director's Cut)
Agency: Viacom / New York
Client: LOGO Category: Promos / Reality-television Promo
SCREW*D
Agency: Y&R Chicago / Chicago
Client: Craftsman Category: Websites / Social Networks/Community
THINK Exhibit Posters
Agency: Ogilvy New York / New York
Client: IBM Category: Outdoor Design / Transit - Campaign
LRA Crisis Tracker
Agency: Digitaria / San Diego
Client: Invisible Children Category: Websites / Public Service/Non-Profit
Back for the Future
Agency: Wieden + Kennedy, Portland / Portland
Client: Nike Category: Websites / Public Service/Non-Profit
Aires libres – Amherst Park Anamorphic Installation
Agency: Paprika / Montreal
Client: SDC du village / Aires libres Category: Spatial Design / Outdoor Spaces
Lifestyle Baddie Bags
Agency: JWT India / Mumbai
Client: Lifestyle Category: Collateral Design / P.O.P. and In-Store - Campaign
XC Travels
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Category: Websites / Durable Goods
Banner Dove NFL
Agency: Grupo W / Saltillo
Client: Unilever Category: Interactive Advertising / Banners - Dynamic - Single
Kinetic V5
Agency: Kinetic Singapore / Singapore
Client: Kinetic Singapore Category: Craft / Typography
The Museum of Me
Agency: Projector inc. / Shibuya
Client: Intel Category: Social Media / Best Use of Social Media
Hot Wheels For Real
Agency: Mistress / Venice
Client: Mattel Inc. Category: Integrated Branding / Integrated Branding Campaign - 360
ARIEL BIG STAIN
Agency: Saatchi & Saatchi / Shanghai
Client: P&G Category: Collateral Design / P.O.P. and In-Store - Single
Typography
Agency: AlmapBBDO / São Paulo
Client: Billboard Brasil Category: Collateral Design / Promotion
Catvertising
Agency: john st. / Toronto
Client: john st. Category: Online Films & Video / Self-Promotion - Single
TBS Rebrand Sizzle
Agency: Ferroconcrete / Los Angeles
Client: TBS Category: Motion Graphics / Network ID
FASHION LAUNDRY
Agency: Ace Saatchi & Saatchi Manila / Makati
Client: P&G (INT'L OPERATIONS), LTD. Category: Collateral / P.O.P. and In-store - Single
Code: NOAH
Agency: Jung von Matt AG / Hamburg
Client: Noah animal protection Category: Experiential Advertising / Events and Competitions
MK is (story 1, character 1)
Agency: Ogilvy Johannesburg / Johannesburg
Client: MK Category: Broadcast Design / Campaign
The Real Cookbook
Agency: Kolle Rebbe/KOREFE / Hamburg
Client: Gerstenberg Verlag GmbH + Co. KG Category: Package Design / Package Design - Single
Tiguan - Cross Country
Agency: DDB Sydney / Sydney
Client: Volkswagen Category: Branded Content / Television
The BrandSpace
Agency: ART+COM in Cooperation with Coordination, Berlin / Berlin
Client: Deutsche Bank AG Category: Spatial Design / Indoor Spaces
The Laundry-Gallery
Agency: Scholz & Friends / Berlin
Client: Siemens Electrogeräte GmbH Category: Spatial Design / Indoor Spaces
Sticked Campaign
Agency: DDB Mexico / Distrito Federal
Client: Henkel Mexico Category: Consumer Radio / Campaign
Award:
2012 Advertising Bronze Pencil
Agency:
Leo Burnett / Toronto
Client:
Raising The Roof
Title:
Nothing But Potential - "Walk Faster"
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
12036A
Award:
2012 Interactive Bronze Pencil
Agency:
Saatchi & Saatchi LA / Torrance
Client:
Toyota Motor Sales, USA
Title:
Camry It's Reinvented
Category:
Online Films & Video / Short Form - Single
Annual ID:
12056N
Award:
2012 Branded Entertainment Bronze Pencil
Agency:
The George Washington Univ. Medical Faculty Associates / Washington
Client:
The GW Breast Care Center
Title:
Survivor : Cara Scharf
Category:
Cinema / Documentaries
Annual ID:
12014E
Award:
2012 Branded Entertainment Bronze Pencil
Agency:
Ogilvy Peru / Lima
Client:
English Excellence
Title:
Subtitles
Category:
Promos / Trailer/Cinema Promo
Annual ID:
12062E
Award:
2012 Branded Entertainment Bronze Pencil
Agency:
MSN Video and Multimedia / Bellevue
Client:
MSN Entertainment
Title:
Cars 2
Category:
Promos / Trailer/Cinema Promo
Annual ID:
12195E
Award:
2012 Branded Entertainment Bronze Pencil
Agency:
Grey London / London
Client:
The British Heart Foundation
Title:
BHF - Angina Monologues
Category:
Television / Specials or one-time screenings
Annual ID:
12010E
Award:
2012 Advertising Bronze Pencil
Agency:
McCann Erickson (M) Sdn Bhd / Petaling Jaya
Client:
BFM Media Sdn Bhd
Title:
Anytime
Category:
Public Service / Radio - Campaign
Annual ID:
12055R
Award:
2012 Design Bronze Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Casa do Zezinho
Title:
Share with those who need
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
12065D
Award:
2012 Design Bronze Pencil
Agency:
Rethink / Vancouver
Client:
Dogwood Initiative
Title:
Oil Poster
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
12066D
Award:
2012 Advertising Bronze Pencil
Agency:
DDB, Paris / Paris
Client:
Hasbro
Title:
Play-Doh
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
12002A
Award:
2012 Advertising Bronze Pencil
Agency:
JWT / FABRIKANT / Zurich
Client:
Kimberly-Clark GmbH
Title:
"See you later"
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
12003A
Award:
2012 Design Bronze Pencil
Agency:
Asylum / Singapore
Client:
National Arts Council
Title:
'Cloud of Unknowing' - Venice Biennale 2011
Category:
Branding / Booklet/Brochure
Annual ID:
12006D
Award:
2012 Branded Entertainment Bronze Pencil
Agency:
CP+B and Digitas / Boulder
Client:
American Express
Title:
Small Business Gets An Official Day
Category:
Best Brand Channel
Annual ID:
12054E
Award:
2012 Branded Entertainment Bronze Pencil
Agency:
Leo Burnett, Toronto / Toronto
Client:
James Ready
Title:
James Ready Spelling Bee Lottery
Category:
Best Brand Channel
Annual ID:
12055E
Award:
2012 Branded Entertainment Bronze Pencil
Agency:
McKinney / durham
Client:
Abbott Laboratories
Title:
The Unstoppable Tour
Category:
Best Brand Channel
Annual ID:
12056E
Award:
2012 Design Bronze Pencil
Agency:
Landor Associates / San Francisco
Client:
Advanced Ice Cream Technologies
Title:
Bardot
Category:
Branding / Logo Design
Annual ID:
12010D
Award:
2012 Branded Entertainment Bronze Pencil
Agency:
180LA / Santa Monica
Client:
Sony Electronics
Title:
Shipwreck Alley
Category:
Online Branded Entertainment / Short-form
Annual ID:
12030E
Award:
2012 Branded Entertainment Bronze Pencil
Agency:
Leo Burnett, Toronto / Toronto
Client:
Procter & Gamble - Cheer
Title:
Dig It! Get It!
Category:
Online Branded Entertainment / Short-form
Annual ID:
12031E
Award:
2012 Advertising Bronze Pencil
Agency:
McCann Manchester / Prestbury
Client:
Aldi Stores Ltd
Title:
Aldi Like Brands
Category:
Consumer Television / :20 and Under - Campaign
Annual ID:
12070T
Award:
2012 Advertising Bronze Pencil
Agency:
BBDO / New York
Client:
HBO
Title:
Watch Something You Haven't Seen TV Campaign
Category:
Consumer Television / Commercials of Var. Length - Campaign
Annual ID:
12073T
Award:
2012 Advertising Bronze Pencil
Agency:
Lukas Lindemann Rosinski GmbH / Hamburg
Client:
Mercedes-Benz Vans
Title:
Key to Viano
Category:
Out Of Home / Digital / Electronic - Single or Campaign
Annual ID:
12018A
Award:
2012 Advertising Bronze Pencil
Agency:
VITRO / San Diego
Client:
ASICS
Title:
Run With Ryan
Category:
Out Of Home / Digital / Electronic - Single or Campaign
Annual ID:
12019A
Award:
2012 Advertising Bronze Pencil
Agency:
DDB ARGENTINA / CABA
Client:
VOLKSWAGEN DE ARGENTINA
Title:
Drive Carefully
Category:
Collateral / Posters - Campaign
Annual ID:
12025A
Award:
2012 Advertising Bronze Pencil
Agency:
Ogilvy / Mexico, D.F.
Client:
Asociacion Mexicana de Instituciones de Seguros/AMIS
Title:
OFFICE
Category:
Public Service / Television - Single
Annual ID:
12044T
Award:
2012 Interactive Bronze Pencil
Agency:
Mccann Digital israel / tel-aviv
Client:
Israel anti-drug authority
Title:
Drugs Set Your Timeline
Category:
Interactive Advertising / Public Service/Non-Profit
Annual ID:
12046N
Award:
2012 Design Bronze Pencil
Agency:
Little Jacket / Cleveland
Client:
Open Doors Academy
Title:
What will they be when they grow up?
Category:
Public Service / Collateral - Single
Annual ID:
12072D
Award:
2012 Branded Entertainment Bronze Pencil
Agency:
Viacom / New York
Client:
LOGO
Title:
RuPaul's Drag Race season 4 Launch Spot (Director's Cut)
Category:
Promos / Reality-television Promo
Annual ID:
12061E
Award:
2012 Interactive Bronze Pencil
Agency:
Y&R Chicago / Chicago
Client:
Craftsman
Title:
SCREW*D
Category:
Websites / Social Networks/Community
Annual ID:
12022N
Award:
2012 Design Bronze Pencil
Agency:
Ogilvy New York / New York
Client:
IBM
Title:
THINK Exhibit Posters
Category:
Outdoor Design / Transit - Campaign
Annual ID:
12051D
Award:
2012 Interactive Bronze Pencil
Agency:
Digitaria / San Diego
Client:
Invisible Children
Title:
LRA Crisis Tracker
Category:
Websites / Public Service/Non-Profit
Annual ID:
12017N
Award:
2012 Interactive Bronze Pencil
Agency:
Wieden + Kennedy, Portland / Portland
Client:
Nike
Title:
Back for the Future
Category:
Websites / Public Service/Non-Profit
Annual ID:
12018N
Award:
2012 Design Bronze Pencil
Agency:
Paprika / Montreal
Client:
SDC du village / Aires libres
Title:
Aires libres – Amherst Park Anamorphic Installation
Category:
Spatial Design / Outdoor Spaces
Annual ID:
12047D
Award:
2012 Design Bronze Pencil
Agency:
JWT India / Mumbai
Client:
Lifestyle
Title:
Lifestyle Baddie Bags
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Annual ID:
12037D
Award:
2012 Interactive Bronze Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Volvo
Title:
XC Travels
Category:
Websites / Durable Goods
Annual ID:
12009N
Award:
2012 Interactive Bronze Pencil
Agency:
Grupo W / Saltillo
Client:
Unilever
Title:
Banner Dove NFL
Category:
Interactive Advertising / Banners - Dynamic - Single
Annual ID:
12031N
Award:
2012 Interactive Bronze Pencil
Agency:
Kinetic Singapore / Singapore
Client:
Kinetic Singapore
Title:
Kinetic V5
Category:
Craft / Typography
Annual ID:
12078N
Award:
2012 Interactive Bronze Pencil
Agency:
Projector inc. / Shibuya
Client:
Intel
Title:
The Museum of Me
Category:
Social Media / Best Use of Social Media
Annual ID:
12091N
Award:
2012 Interactive Bronze Pencil
Agency:
Mistress / Venice
Client:
Mattel Inc.
Title:
Hot Wheels For Real
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
12068N
Award:
2012 Design Bronze Pencil
Agency:
Saatchi & Saatchi / Shanghai
Client:
P&G
Title:
ARIEL BIG STAIN
Category:
Collateral Design / P.O.P. and In-Store - Single
Annual ID:
12034D
Award:
2012 Design Bronze Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Billboard Brasil
Title:
Typography
Category:
Collateral Design / Promotion
Annual ID:
12040D
Award:
2012 Interactive Bronze Pencil
Agency:
john st. / Toronto
Client:
john st.
Title:
Catvertising
Category:
Online Films & Video / Self-Promotion - Single
Annual ID:
12064N
Award:
2012 Branded Entertainment Bronze Pencil
Agency:
Ferroconcrete / Los Angeles
Client:
TBS
Title:
TBS Rebrand Sizzle
Category:
Motion Graphics / Network ID
Annual ID:
12016E
Award:
2012 Advertising Bronze Pencil
Agency:
Ace Saatchi & Saatchi Manila / Makati
Client:
P&G (INT'L OPERATIONS), LTD.
Title:
FASHION LAUNDRY
Category:
Collateral / P.O.P. and In-store - Single
Annual ID:
12028A
Award:
2012 Advertising Bronze Pencil
Agency:
Jung von Matt AG / Hamburg
Client:
Noah animal protection
Title:
Code: NOAH
Category:
Experiential Advertising / Events and Competitions
Annual ID:
12104G
Award:
2012 Design Bronze Pencil
Agency:
Ogilvy Johannesburg / Johannesburg
Client:
MK
Title:
MK is (story 1, character 1)
Category:
Broadcast Design / Campaign
Annual ID:
12062D
Award:
2012 Design Bronze Pencil
Agency:
Kolle Rebbe/KOREFE / Hamburg
Client:
Gerstenberg Verlag GmbH + Co. KG
Title:
The Real Cookbook
Category:
Package Design / Package Design - Single
Annual ID:
12020D
Award:
2012 Advertising Bronze Pencil
Agency:
DDB Sydney / Sydney
Client:
Volkswagen
Title:
Tiguan - Cross Country
Category:
Branded Content / Television
Annual ID:
12089T
Award:
2012 Design Bronze Pencil
Agency:
ART+COM in Cooperation with Coordination, Berlin / Berlin
Client:
Deutsche Bank AG
Title:
The BrandSpace
Category:
Spatial Design / Indoor Spaces
Annual ID:
12043D
Award:
2012 Design Bronze Pencil
Agency:
Scholz & Friends / Berlin
Client:
Siemens Electrogeräte GmbH
Title:
The Laundry-Gallery
Category:
Spatial Design / Indoor Spaces
Annual ID:
12044D
Award:
2012 Advertising Bronze Pencil
Agency:
DDB Mexico / Distrito Federal
Client:
Henkel Mexico
Title:
Sticked Campaign
Category:
Consumer Radio / Campaign
Annual ID:
12051R