The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Agency: Robson Brown Advertising / Newcastle Upon Tyne, England Client: Gilmoor Veterinary Services Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: Saatchi & Saatchi / London Client: Army/COI Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: Saatchi & Saatchi / London Client: Army/COI Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: Saatchi & Saatchi / London Client: Army/COI Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: Saatchi & Saatchi / London Client: Army/COI Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: Saatchi & Saatchi / San Francisco Client: CNET: The Computer Network Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: Saatchi & Saatchi / Sydney Client: British Aerospace Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: Saatchi & Saatchi / Sydney Client: Toyota Motor Corporation Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: TBWA\Chiat\Day / Venice, CA Client: Infiniti Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: Wieden & Kennedy / Portland Client: Nike Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: 1576 Advertising / Edinburgh Client: Cheynes Hairdressing Category: Outdoor / Outdoor: Campaign
Agency: Ingalls Advertising / Boston Client: The Boston Globe Category: Outdoor / Outdoor: Campaign
Agency: J. Walter Thompson / New York Client: The New Republic Magazine Category: Outdoor / Outdoor: Campaign
Agency: Ogilvy & Mather / New York Client: Eastman Kodak Company Category: Outdoor / Outdoor: Campaign
Agency: TBWA\Chiat\Day / Venice, CA Client: Nissan Motor Corporation Category: Outdoor / Outdoor: Campaign
Agency: BBDO / New York Client: M&M Mars/Snickers Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Cliff Freeman & Partners / New York Client: Little Caesars Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Grey Advertising / London Client: Remington Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Leo Burnett / London Client: McDonald's Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Ogilvy & Mather / Toronto Client: Timex Canada Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Wieden & Kennedy / Portland Client: ESPN Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Wieden & Kennedy / Portland Client: ESPN/National Hockey League Category: Consumer Television / Consumer Television :20 and Under: Single
A Woman Needs a Man Like a Fish needs a bicycle Agency: Ogilvy/New York Client: Guinness Category: Consumer Television / Consumer Television :30 Single
Agency: Abbott Mead Vickers.BBDO / London Client: Bayer/Alka Seltzer Category: Consumer Television / Consumer Television :30 Single
Agency: BBDO / New York Client: M&M Mars/Snickers Category: Consumer Television / Consumer Television :30 Single
Agency: Butler Shine & Stern / Sausalito Client: Round Table Pizza Category: Consumer Television / Consumer Television :30 Single
Agency: Cliff Freeman & Partners / New York Client: Little Caesars Category: Consumer Television / Consumer Television :30 Single
Agency: Cliff Freeman & Partners / New York Client: Little Caesars Category: Consumer Television / Consumer Television :30 Single
Agency: Cliff Freeman & Partners / New York Client: Little Caesars Category: Consumer Television / Consumer Television :30 Single
Agency: DDB Needham / Dallas Client: McIlhenny Co. Category: Consumer Television / Consumer Television :30 Single
Agency: Fallon McElligott / Minneapolis Client: Lee Apparel Company Category: Consumer Television / Consumer Television :30 Single
Agency: Fallon McElligott / Minneapolis Client: Lee Apparel Company Category: Consumer Television / Consumer Television :30 Single
Agency: Fallon McElligott / Minneapolis Client: The Prudential Category: Consumer Television / Consumer Television :30 Single
Agency: Fallon McElligott / Minneapolis Client: The Prudential Category: Consumer Television / Consumer Television :30 Single
Agency: FOX / Santa Monica Client: FOX Sports Category: Consumer Television / Consumer Television :30 Single
Agency: FOX / Santa Monica Client: FOX Sports Category: Consumer Television / Consumer Television :30 Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Anheuser-Busch Category: Consumer Television / Consumer Television :30 Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Bell Sports Category: Consumer Television / Consumer Television :30 Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Bell Sports Category: Consumer Television / Consumer Television :30 Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Hewlett Packard Category: Consumer Television / Consumer Television :30 Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Polaroid Corporation Category: Consumer Television / Consumer Television :30 Single
Agency: Leo Burnett / Toronto Client: Visa Canada Category: Consumer Television / Consumer Television :30 Single
Agency: McCann-Erickson / Seattle Client: Seattle Mariners Category: Consumer Television / Consumer Television :30 Single
Agency: Messner Vetere Berger McNamee Schmetterer/Euro RSCG / New York Client: Volvo Category: Consumer Television / Consumer Television :30 Single
Agency: Palmer Jarvis Communications / Vancouver Client: Playland Category: Consumer Television / Consumer Television :30 Single
Agency: TBWA\Chiat\Day / Venice, CA Client: Energizer Category: Consumer Television / Consumer Television :30 Single
Agency: TBWA\Chiat\Day / Venice, CA Client: Energizer Category: Consumer Television / Consumer Television :30 Single
Agency: Wieden & Kennedy / Portland Client: ESPN Category: Consumer Television / Consumer Television :30 Single
Agency: Wieden & Kennedy / Portland Client: ESPN Category: Consumer Television / Consumer Television :30 Single
Agency: Wieden & Kennedy / Portland Client: ESPN Category: Consumer Television / Consumer Television :30 Single

1997 Advertising Merit Award

Robson Brown Advertising / Newcastle Upon Tyne, England

Gilmoor Veterinary Services

Newspaper / Newspaper Over 600 Lines: Single

97_0137A

1997 Advertising Merit Award

Saatchi & Saatchi / London

Army/COI

Newspaper / Newspaper Over 600 Lines: Single

97_0138A

1997 Advertising Merit Award

Saatchi & Saatchi / London

Army/COI

Newspaper / Newspaper Over 600 Lines: Single

97_0139A

1997 Advertising Merit Award

Saatchi & Saatchi / London

Army/COI

Newspaper / Newspaper Over 600 Lines: Single

97_0140A

1997 Advertising Merit Award

Saatchi & Saatchi / London

Army/COI

Newspaper / Newspaper Over 600 Lines: Single

97_0141A

1997 Advertising Merit Award

Saatchi & Saatchi / San Francisco

CNET: The Computer Network

Newspaper / Newspaper Over 600 Lines: Single

97_0142A

1997 Advertising Merit Award

Saatchi & Saatchi / Sydney

British Aerospace

Newspaper / Newspaper Over 600 Lines: Single

97_0143A

1997 Advertising Merit Award

Saatchi & Saatchi / Sydney

Toyota Motor Corporation

Newspaper / Newspaper Over 600 Lines: Single

97_0144A

1997 Advertising Merit Award

TBWA\Chiat\Day / Venice, CA

Infiniti

Newspaper / Newspaper Over 600 Lines: Single

97_0145A

1997 Advertising Merit Award

Wieden & Kennedy / Portland

Nike

Newspaper / Newspaper Over 600 Lines: Single

97_0146A

1997 Advertising Merit Award

1576 Advertising / Edinburgh

Cheynes Hairdressing

Outdoor / Outdoor: Campaign

97_0314A

1997 Advertising Merit Award

Ingalls Advertising / Boston

The Boston Globe

Outdoor / Outdoor: Campaign

97_0315A

1997 Advertising Merit Award

J. Walter Thompson / New York

The New Republic Magazine

Outdoor / Outdoor: Campaign

97_0316A

1997 Advertising Merit Award

Ogilvy & Mather / New York

Eastman Kodak Company

Outdoor / Outdoor: Campaign

97_0317A

1997 Advertising Merit Award

TBWA\Chiat\Day / Venice, CA

Nissan Motor Corporation

Outdoor / Outdoor: Campaign

97_0318A

1997 Advertising Merit Award

BBDO / New York

M&M Mars/Snickers

Consumer Television / Consumer Television :20 and Under: Single

97_0608T

1997 Advertising Merit Award

Cliff Freeman & Partners / New York

Little Caesars

Consumer Television / Consumer Television :20 and Under: Single

97_0609T

1997 Advertising Merit Award

Grey Advertising / London

Remington

Consumer Television / Consumer Television :20 and Under: Single

97_0610T

1997 Advertising Merit Award

Leo Burnett / London

McDonald's

Consumer Television / Consumer Television :20 and Under: Single

97_0611T

1997 Advertising Merit Award

Ogilvy & Mather / Toronto

Timex Canada

Consumer Television / Consumer Television :20 and Under: Single

97_0612T

1997 Advertising Merit Award

Wieden & Kennedy / Portland

ESPN

Consumer Television / Consumer Television :20 and Under: Single

97_0613T

1997 Advertising Merit Award

Wieden & Kennedy / Portland

ESPN/National Hockey League

Consumer Television / Consumer Television :20 and Under: Single

97_0614T

1997 Advertising Merit Award

Ogilvy/New York

Guinness

A Woman Needs a Man Like a Fish needs a bicycle

Consumer Television / Consumer Television :30 Single

97556T

1997 Advertising Merit Award

Abbott Mead Vickers.BBDO / London

Bayer/Alka Seltzer

Consumer Television / Consumer Television :30 Single

97_0566T

1997 Advertising Merit Award

BBDO / New York

M&M Mars/Snickers

Consumer Television / Consumer Television :30 Single

97_0567T

1997 Advertising Merit Award

Butler Shine & Stern / Sausalito

Round Table Pizza

Consumer Television / Consumer Television :30 Single

97_0568T

1997 Advertising Merit Award

Cliff Freeman & Partners / New York

Little Caesars

Consumer Television / Consumer Television :30 Single

97_0569T

1997 Advertising Merit Award

Cliff Freeman & Partners / New York

Little Caesars

Consumer Television / Consumer Television :30 Single

97_0570T

1997 Advertising Merit Award

Cliff Freeman & Partners / New York

Little Caesars

Consumer Television / Consumer Television :30 Single

97_0571T

1997 Advertising Merit Award

DDB Needham / Dallas

McIlhenny Co.

Consumer Television / Consumer Television :30 Single

97_0572T

1997 Advertising Merit Award

Fallon McElligott / Minneapolis

Lee Apparel Company

Consumer Television / Consumer Television :30 Single

97_0573T

1997 Advertising Merit Award

Fallon McElligott / Minneapolis

Lee Apparel Company

Consumer Television / Consumer Television :30 Single

97_0574T

1997 Advertising Merit Award

Fallon McElligott / Minneapolis

The Prudential

Consumer Television / Consumer Television :30 Single

97_0575T

1997 Advertising Merit Award

Fallon McElligott / Minneapolis

The Prudential

Consumer Television / Consumer Television :30 Single

97_0576T

1997 Advertising Merit Award

FOX / Santa Monica

FOX Sports

Consumer Television / Consumer Television :30 Single

97_0577T

1997 Advertising Merit Award

FOX / Santa Monica

FOX Sports

Consumer Television / Consumer Television :30 Single

97_0578T

1997 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Anheuser-Busch

Consumer Television / Consumer Television :30 Single

97_0579T

1997 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Bell Sports

Consumer Television / Consumer Television :30 Single

97_0580T

1997 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Bell Sports

Consumer Television / Consumer Television :30 Single

97_0581T

1997 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Hewlett Packard

Consumer Television / Consumer Television :30 Single

97_0582T

1997 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Polaroid Corporation

Consumer Television / Consumer Television :30 Single

97_0583T

1997 Advertising Merit Award

Leo Burnett / Toronto

Visa Canada

Consumer Television / Consumer Television :30 Single

97_0584T

1997 Advertising Merit Award

McCann-Erickson / Seattle

Seattle Mariners

Consumer Television / Consumer Television :30 Single

97_0585T

1997 Advertising Merit Award

Messner Vetere Berger McNamee Schmetterer/Euro RSCG / New York

Volvo

Consumer Television / Consumer Television :30 Single

97_0586T

1997 Advertising Merit Award

Palmer Jarvis Communications / Vancouver

Playland

Consumer Television / Consumer Television :30 Single

97_0587T

1997 Advertising Merit Award

TBWA\Chiat\Day / Venice, CA

Energizer

Consumer Television / Consumer Television :30 Single

97_0588T

1997 Advertising Merit Award

TBWA\Chiat\Day / Venice, CA

Energizer

Consumer Television / Consumer Television :30 Single

97_0589T

1997 Advertising Merit Award

Wieden & Kennedy / Portland

ESPN

Consumer Television / Consumer Television :30 Single

97_0590T

1997 Advertising Merit Award

Wieden & Kennedy / Portland

ESPN

Consumer Television / Consumer Television :30 Single

97_0591T

1997 Advertising Merit Award

Wieden & Kennedy / Portland

ESPN

Consumer Television / Consumer Television :30 Single

97_0592T

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