The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
HBO Audio Mural Installations
Agency: BBDO / New York
Client: HBO/Big Love Category: Innovation in Advertising & Marketing / Single
The Four'N Twenty Magic Salad Plate
Agency: Clemenger BBDO Melbourne / Melbourne
Client: Four'N Twenty Meat Pies Category: Innovation in Advertising & Marketing / Single
Spend Less R/C Plane Banner
Agency: David&Goliath / El Segundo
Client: Kia Motors Category: Innovation in Advertising & Marketing / Single
The world’s first advertising that returns to the soil.
Agency: DENTSU INC. / Tokyo
Client: BONMAISON Category: Innovation in Advertising & Marketing / Single
The Asahi Newspaper Moves.
Agency: DENTSU INC.KANSAI / Osaka
Client: The Asahi Shimbun Company Category: Innovation in Advertising & Marketing / Single
The Great Schlep
Agency: Droga5 / New York
Client: Jewish Council for Education & Reseach Category: Innovation in Advertising & Marketing / Single
PENNYFARTHING
Agency: FoxP2 / Cape Town
Client: MASTERLOCK Category: Innovation in Advertising & Marketing / Single
Fast news
Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: stern Gruner+Jahr AG & Co KG Category: Innovation in Advertising & Marketing / Single
GZ Cam
Agency: Ground Zero / Los Angeles
Client: Ground Zero Category: Innovation in Advertising & Marketing / Single
Right Boot Store
Agency: Johannes Leonardo / New York
Client: Nomis Sports Innovations Category: Innovation in Advertising & Marketing / Single
Eye-Tracking
Agency: Jung von Matt AG / Berlin
Client: Amnesty international Category: Innovation in Advertising & Marketing / Single
Unbreakable Kiss Mistletoe
Agency: JWT / New York
Client: Debeers Category: Innovation in Advertising & Marketing / Single
Topiaries
Agency: Leo Burnett / Chicago
Client: ComEd Category: Innovation in Advertising & Marketing / Single
Flooded House
Agency: Leo Burnett Argentina / Buenos Aires
Client: Red Cross Argentina Category: Innovation in Advertising & Marketing / Single
Tide Board
Agency: Leo Burnett Frankfurt / Frankfurt
Client: Procter & Gamble Category: Innovation in Advertising & Marketing / Single
The Dinosaurs Exhibition
Agency: Leo Burnett& Target SA / Bucharest
Client: Grigore Antipa Nation History Museum Category: Innovation in Advertising & Marketing / Single
change your name in gerolsteiner
Agency: mortierbrigade / brussels
Client: gerolsteiner Category: Innovation in Advertising & Marketing / Single
VDub Frames
Agency: Ogilvy & Mather Singapore / Singapore
Client: Tamiya Singapore Category: Innovation in Advertising & Marketing / Single
"Bigger Storage Ideas"
Agency: Ogilvy Frankfurt / Frankfurt
Client: IKEA Germany Category: Innovation in Advertising & Marketing / Single
Begging Sculptures
Agency: Ogilvy Frankfurt / Frankfurt
Client: German Foundation for Monument Protection (Deutsche Stiftung Denkmalschutz) Category: Innovation in Advertising & Marketing / Single
Walk on Water
Agency: Rethink / Vancouver
Client: Science World Category: Innovation in Advertising & Marketing / Single
Civic Musical Road
Agency: RPA / Santa Monica
Client: American Honda Motor Co. Category: Innovation in Advertising & Marketing / Single
Farmers Market
Agency: Saatchi & Saatchi LA / Torrance
Client: Surfrider Foundation Category: Innovation in Advertising & Marketing / Single
„Weather-Channel-Guerilla“
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich
Client: Expedia.com GmbH Category: Innovation in Advertising & Marketing / Single
Ceiling Cinema
Agency: TBWA\ Deutschland, Berlin / Berlin
Client: NISSAN CENTER EUROPE GmbH Category: Innovation in Advertising & Marketing / Single
WiFi Headlines
Agency: THEY / Amsterdam
Client: CoffeeCompany Category: Innovation in Advertising & Marketing / Single
HBO Audio Mural Installations
Agency: BBDO / New York
Client: HBO/Big Love Category: Branded Content / Single
Team Dry 'Tokyo Blitz'
Agency: Clemenger BBDO Melbourne / Melbourne
Client: Foster's Group: Carlton Dry Category: Branded Content / Single
The Reverse Graffiti Project
Agency: DDB WEST / San Francisco
Client: Green Works Category: Branded Content / Single
5 Women, 5 Composers
Agency: JWT San Juan / San Juan
Client: Susan G. Komen Category: Branded Content / Single
Amigos
Agency: Forsman & Bodenfors / Gothenburg
Client: Tele2 Category: Consumer Television / Commercials of var. length - Campaign
Newspaper Burrito
Agency: Cossette / Toronto
Client: McDonald's Category: Consumer Newspaper / Full Page or Spread - Single
Table
Agency: Euro RSCG Worldwide / New York
Client: Reckitt Benckiser/Old English Category: Consumer Newspaper / Full Page or Spread - Single
Condominium
Agency: Leo Burnett / Bangkok
Client: Fire - Engine Imperial Co., Ltd. Category: Consumer Newspaper / Full Page or Spread - Single
Kitchen
Agency: Leo Burnett India / Mumbai
Client: Bajaj Electricals Pvt Ltd Category: Consumer Newspaper / Full Page or Spread - Single
Menstrual Robot
Agency: Ogilvy & Mather Singapore / Singapore
Client: GSK Category: Consumer Newspaper / Full Page or Spread - Single
Brain
Agency: Ogilvy & Mather Singapore / Singapore
Client: FHM Singapore Category: Consumer Newspaper / Full Page or Spread - Single
R32 Ball
Agency: Ogilvy Cape Town / Cape Town
Client: Volkswagen Golf Category: Consumer Newspaper / Full Page or Spread - Single
Stock Index
Agency: PUBLICIS NY / NY
Client: P&G / Pepto-Bismol Category: Consumer Newspaper / Full Page or Spread - Single
Show Friends
Agency: RKCR/ Y&R / London
Client: Land Rover Category: Consumer Newspaper / Full Page or Spread - Single
'Mr.White'
Agency: Saatchi & Saatchi Singapore / Singapore
Client: ESPN Category: Consumer Newspaper / Full Page or Spread - Single
'Mr.Blue'
Agency: Saatchi & Saatchi Singapore / Singapore
Client: ESPN Category: Consumer Newspaper / Full Page or Spread - Single
'Mr.Brown'
Agency: Saatchi & Saatchi Singapore / Singapore
Client: ESPN Category: Consumer Newspaper / Full Page or Spread - Single
'Street'
Agency: Saatchi & Saatchi Singapore / Singapore
Client: E.U.T Marketing Category: Consumer Newspaper / Full Page or Spread - Single
Wallace in Alexander McQueen & Gromit in Paul Smith
Agency: DDB / London
Client: Harvey Nichols Category: Consumer Newspaper / Full Page or Spread - Single
Nordic Tuesday
Agency: BBDO / New York
Client: FedEx Category: Consumer Television / :30/:25 - Single
Cold One
Agency: Carmichael Lynch / Minneapolis
Client: Jack Link's Beef Jerky Category: Consumer Television / :30/:25 - Single
Dude Vegas
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Television / :30/:25 - Single
Balloons
Agency: Fitzgerald+CO / Atlanta
Client: Durex Category: Consumer Television / :30/:25 - Single
Wings
Agency: Grey Worldwide / New York
Client: Etrade Category: Consumer Television / :30/:25 - Single
Award:
2009 Advertising Merit Award
Agency:
BBDO / New York
Client:
HBO/Big Love
Title:
HBO Audio Mural Installations
Category:
Innovation in Advertising & Marketing / Single
Annual ID:
09422G
Award:
2009 Advertising Merit Award
Agency:
Clemenger BBDO Melbourne / Melbourne
Client:
Four'N Twenty Meat Pies
Title:
The Four'N Twenty Magic Salad Plate
Category:
Innovation in Advertising & Marketing / Single
Annual ID:
09423G
Award:
2009 Advertising Merit Award
Agency:
David&Goliath / El Segundo
Client:
Kia Motors
Title:
Spend Less R/C Plane Banner
Category:
Innovation in Advertising & Marketing / Single
Annual ID:
09424G
Award:
2009 Advertising Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
BONMAISON
Title:
The world’s first advertising that returns to the soil.
Category:
Innovation in Advertising & Marketing / Single
Annual ID:
09425G
Award:
2009 Advertising Merit Award
Agency:
DENTSU INC.KANSAI / Osaka
Client:
The Asahi Shimbun Company
Title:
The Asahi Newspaper Moves.
Category:
Innovation in Advertising & Marketing / Single
Annual ID:
09426G
Award:
2009 Advertising Merit Award
Agency:
Droga5 / New York
Client:
Jewish Council for Education & Reseach
Title:
The Great Schlep
Category:
Innovation in Advertising & Marketing / Single
Annual ID:
09427G
Award:
2009 Advertising Merit Award
Agency:
FoxP2 / Cape Town
Client:
MASTERLOCK
Title:
PENNYFARTHING
Category:
Innovation in Advertising & Marketing / Single
Annual ID:
09428G
Award:
2009 Advertising Merit Award
Agency:
Grabarz & Partner Werbeagentur GmbH / Hamburg
Client:
stern Gruner+Jahr AG & Co KG
Title:
Fast news
Category:
Innovation in Advertising & Marketing / Single
Annual ID:
09429G
Award:
2009 Advertising Merit Award
Agency:
Ground Zero / Los Angeles
Client:
Ground Zero
Title:
GZ Cam
Category:
Innovation in Advertising & Marketing / Single
Annual ID:
09430G
Award:
2009 Advertising Merit Award
Agency:
Johannes Leonardo / New York
Client:
Nomis Sports Innovations
Title:
Right Boot Store
Category:
Innovation in Advertising & Marketing / Single
Annual ID:
09431G
Award:
2009 Advertising Merit Award
Agency:
Jung von Matt AG / Berlin
Client:
Amnesty international
Title:
Eye-Tracking
Category:
Innovation in Advertising & Marketing / Single
Annual ID:
09432G
Award:
2009 Advertising Merit Award
Agency:
JWT / New York
Client:
Debeers
Title:
Unbreakable Kiss Mistletoe
Category:
Innovation in Advertising & Marketing / Single
Annual ID:
09433G
Award:
2009 Advertising Merit Award
Agency:
Leo Burnett / Chicago
Client:
ComEd
Title:
Topiaries
Category:
Innovation in Advertising & Marketing / Single
Annual ID:
09434G
Award:
2009 Advertising Merit Award
Agency:
Leo Burnett Argentina / Buenos Aires
Client:
Red Cross Argentina
Title:
Flooded House
Category:
Innovation in Advertising & Marketing / Single
Annual ID:
09435G
Award:
2009 Advertising Merit Award
Agency:
Leo Burnett Frankfurt / Frankfurt
Client:
Procter & Gamble
Title:
Tide Board
Category:
Innovation in Advertising & Marketing / Single
Annual ID:
09436G
Award:
2009 Advertising Merit Award
Agency:
Leo Burnett& Target SA / Bucharest
Client:
Grigore Antipa Nation History Museum
Title:
The Dinosaurs Exhibition
Category:
Innovation in Advertising & Marketing / Single
Annual ID:
09437G
Award:
2009 Advertising Merit Award
Agency:
mortierbrigade / brussels
Client:
gerolsteiner
Title:
change your name in gerolsteiner
Category:
Innovation in Advertising & Marketing / Single
Annual ID:
09438G
Award:
2009 Advertising Merit Award
Agency:
Ogilvy & Mather Singapore / Singapore
Client:
Tamiya Singapore
Title:
VDub Frames
Category:
Innovation in Advertising & Marketing / Single
Annual ID:
09439G
Award:
2009 Advertising Merit Award
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
IKEA Germany
Title:
"Bigger Storage Ideas"
Category:
Innovation in Advertising & Marketing / Single
Annual ID:
09440G
Award:
2009 Advertising Merit Award
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
German Foundation for Monument Protection (Deutsche Stiftung Denkmalschutz)
Title:
Begging Sculptures
Category:
Innovation in Advertising & Marketing / Single
Annual ID:
09441G
Award:
2009 Advertising Merit Award
Agency:
Rethink / Vancouver
Client:
Science World
Title:
Walk on Water
Category:
Innovation in Advertising & Marketing / Single
Annual ID:
09442G
Award:
2009 Advertising Merit Award
Agency:
RPA / Santa Monica
Client:
American Honda Motor Co.
Title:
Civic Musical Road
Category:
Innovation in Advertising & Marketing / Single
Annual ID:
09443G
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi LA / Torrance
Client:
Surfrider Foundation
Title:
Farmers Market
Category:
Innovation in Advertising & Marketing / Single
Annual ID:
09444G
Award:
2009 Advertising Merit Award
Agency:
Serviceplan Gruppe GmbH & Co. KG / Munich
Client:
Expedia.com GmbH
Title:
„Weather-Channel-Guerilla“
Category:
Innovation in Advertising & Marketing / Single
Annual ID:
09445G
Award:
2009 Advertising Merit Award
Agency:
TBWA\ Deutschland, Berlin / Berlin
Client:
NISSAN CENTER EUROPE GmbH
Title:
Ceiling Cinema
Category:
Innovation in Advertising & Marketing / Single
Annual ID:
09446G
Award:
2009 Advertising Merit Award
Agency:
THEY / Amsterdam
Client:
CoffeeCompany
Title:
WiFi Headlines
Category:
Innovation in Advertising & Marketing / Single
Annual ID:
09447G
Award:
2009 Advertising Merit Award
Agency:
BBDO / New York
Client:
HBO/Big Love
Title:
HBO Audio Mural Installations
Category:
Branded Content / Single
Annual ID:
09471T
Award:
2009 Advertising Merit Award
Agency:
Clemenger BBDO Melbourne / Melbourne
Client:
Foster's Group: Carlton Dry
Title:
Team Dry 'Tokyo Blitz'
Category:
Branded Content / Single
Annual ID:
09472T
Award:
2009 Advertising Merit Award
Agency:
DDB WEST / San Francisco
Client:
Green Works
Title:
The Reverse Graffiti Project
Category:
Branded Content / Single
Annual ID:
09473T
Award:
2009 Advertising Merit Award
Agency:
JWT San Juan / San Juan
Client:
Susan G. Komen
Title:
5 Women, 5 Composers
Category:
Branded Content / Single
Annual ID:
09474T
Award:
2009 Advertising Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Tele2
Title:
Amigos
Category:
Consumer Television / Commercials of var. length - Campaign
Annual ID:
09396T
Award:
2009 Advertising Merit Award
Agency:
Cossette / Toronto
Client:
McDonald's
Title:
Newspaper Burrito
Category:
Consumer Newspaper / Full Page or Spread - Single
Annual ID:
09084A
Award:
2009 Advertising Merit Award
Agency:
Euro RSCG Worldwide / New York
Client:
Reckitt Benckiser/Old English
Title:
Table
Category:
Consumer Newspaper / Full Page or Spread - Single
Annual ID:
09085A
Award:
2009 Advertising Merit Award
Agency:
Leo Burnett / Bangkok
Client:
Fire - Engine Imperial Co., Ltd.
Title:
Condominium
Category:
Consumer Newspaper / Full Page or Spread - Single
Annual ID:
09086A
Award:
2009 Advertising Merit Award
Agency:
Leo Burnett India / Mumbai
Client:
Bajaj Electricals Pvt Ltd
Title:
Kitchen
Category:
Consumer Newspaper / Full Page or Spread - Single
Annual ID:
09087A
Award:
2009 Advertising Merit Award
Agency:
Ogilvy & Mather Singapore / Singapore
Client:
GSK
Title:
Menstrual Robot
Category:
Consumer Newspaper / Full Page or Spread - Single
Annual ID:
09088A
Award:
2009 Advertising Merit Award
Agency:
Ogilvy & Mather Singapore / Singapore
Client:
FHM Singapore
Title:
Brain
Category:
Consumer Newspaper / Full Page or Spread - Single
Annual ID:
09089A
Award:
2009 Advertising Merit Award
Agency:
Ogilvy Cape Town / Cape Town
Client:
Volkswagen Golf
Title:
R32 Ball
Category:
Consumer Newspaper / Full Page or Spread - Single
Annual ID:
09090A
Award:
2009 Advertising Merit Award
Agency:
PUBLICIS NY / NY
Client:
P&G / Pepto-Bismol
Title:
Stock Index
Category:
Consumer Newspaper / Full Page or Spread - Single
Annual ID:
09091A
Award:
2009 Advertising Merit Award
Agency:
RKCR/ Y&R / London
Client:
Land Rover
Title:
Show Friends
Category:
Consumer Newspaper / Full Page or Spread - Single
Annual ID:
09092A
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi Singapore / Singapore
Client:
ESPN
Title:
'Mr.White'
Category:
Consumer Newspaper / Full Page or Spread - Single
Annual ID:
09093A
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi Singapore / Singapore
Client:
ESPN
Title:
'Mr.Blue'
Category:
Consumer Newspaper / Full Page or Spread - Single
Annual ID:
09094A
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi Singapore / Singapore
Client:
ESPN
Title:
'Mr.Brown'
Category:
Consumer Newspaper / Full Page or Spread - Single
Annual ID:
09095A
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi Singapore / Singapore
Client:
E.U.T Marketing
Title:
'Street'
Category:
Consumer Newspaper / Full Page or Spread - Single
Annual ID:
09096A
Award:
2009 Advertising Merit Award
Agency:
DDB / London
Client:
Harvey Nichols
Title:
Wallace in Alexander McQueen & Gromit in Paul Smith
Category:
Consumer Newspaper / Full Page or Spread - Single
Annual ID:
09097A
Award:
2009 Advertising Merit Award
Agency:
BBDO / New York
Client:
FedEx
Title:
Nordic Tuesday
Category:
Consumer Television / :30/:25 - Single
Annual ID:
09358T
Award:
2009 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Jack Link's Beef Jerky
Title:
Cold One
Category:
Consumer Television / :30/:25 - Single
Annual ID:
09360T
Award:
2009 Advertising Merit Award
Agency:
DDB / Chicago
Client:
Anheuser-Busch
Title:
Dude Vegas
Category:
Consumer Television / :30/:25 - Single
Annual ID:
09361T
Award:
2009 Advertising Merit Award
Agency:
Fitzgerald+CO / Atlanta
Client:
Durex
Title:
Balloons
Category:
Consumer Television / :30/:25 - Single
Annual ID:
09362T
Award:
2009 Advertising Merit Award
Agency:
Grey Worldwide / New York
Client:
Etrade
Title:
Wings
Category:
Consumer Television / :30/:25 - Single
Annual ID:
09363T
