The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Agency: Hunt Adkins / Minneapolis Client: Dublin Productions Category: Trade Advertising / Trade B/W Full Page or Spread: Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Unum Insurance Category: Trade Advertising / Trade Color Full Page or Spread: Single
Agency: Hunt Adkins / Minneapolis Client: Dublin Productions Category: Trade Advertising / Trade B/W or Color Less Than a Page: Campaign
Agency: Mezzina/Brown / New York Client: Newsweek Category: Trade Advertising / Trade B/W or Color Less Than a Page: Campaign
Agency: Hunt Adkins / Minneapolis Client: Dublin Productions Category: Trade Advertising / Trade B/W Full Page or Spread: Single
Agency: Cole & Weber / Portland Client: 24/7 Snowboards Category: Trade Advertising / Trade Color Full Page or Spread: Single
Agency: Arnold Advertising / Boston Client: Stoddard's Category: Trade Advertising / Trade B/W or Color Less Than a Page: Campaign
Agency: Cole Henderson Drake / Atlanta Client: Disney Business Productions Category: Trade Advertising / Trade B/W or Color Less Than a Page: Campaign
Agency: Goldberg Moser O'Neill / San Francisco Client: Optiva Corporation Category: Trade Advertising / Trade B/W Full Page or Spread: Single
Agency: GSD&M Advertising / Austin Client: Lennox Category: Trade Advertising / Trade B/W Full Page or Spread: Single
Agency: Hunt Adkins / Minneapolis Client: Dublin Productions Category: Trade Advertising / Trade B/W Full Page or Spread: Single
Agency: Leonard/Monahan / Providence Client: Polaroid Corporation Category: Trade Advertising / Trade B/W Full Page or Spread: Single
Agency: Leonard/Monahan / Providence Client: Polaroid Corporation Category: Trade Advertising / Trade B/W Full Page or Spread: Single
Agency: Ogilvy & Mather / New York Client: American International Group Category: Trade Advertising / Trade B/W Full Page or Spread: Single
Agency: Sietsema Engel and Partners / Minneapolis Client: Radio in the Nude Category: Trade Advertising / Trade B/W Full Page or Spread: Single
Agency: Ammirati Puris Lintas / New York Client: Stanley Category: Trade Advertising / Trade Color Full Page or Spread: Single
Agency: Arnold Advertising / McLean, VA Client: National Geographic Category: Trade Advertising / Trade Color Full Page or Spread: Single
Agency: Austin Kelley Advertising / Atlanta Client: U.S. Space & Rocket Center Category: Trade Advertising / Trade Color Full Page or Spread: Single
Agency: BBDO West / Los Angeles Client: Apple Computer Category: Trade Advertising / Trade Color Full Page or Spread: Single
Agency: BBDO West / Los Angeles Client: Apple Computer Category: Trade Advertising / Trade Color Full Page or Spread: Single
Agency: Carmichael Lynch / Minneapolis Client: Brown-Forman Bolla Category: Trade Advertising / Trade Color Full Page or Spread: Single
Agency: Carmichael Lynch / Minneapolis Client: Normark Category: Trade Advertising / Trade Color Full Page or Spread: Single
Agency: Clemenger Harvie / Melbourne Client: Triple M Category: Trade Advertising / Trade Color Full Page or Spread: Single
Agency: Cole Henderson Drake / Atlanta Client: Disney Business Productions Category: Trade Advertising / Trade Color Full Page or Spread: Single
Agency: Earle Palmer Brown / Richmond Client: Albemarle Corporation Category: Trade Advertising / Trade Color Full Page or Spread: Single
Agency: Fallon McElligott / Minneapolis Client: TIME Magazine Category: Trade Advertising / Trade Color Full Page or Spread: Single
Agency: Fallon McElligott / Berlin/New York Client: Condé Nast Category: Trade Advertising / Trade Color Full Page or Spread: Single
Agency: Fallon McElligott / Berlin/New York Client: Condé Nast Category: Trade Advertising / Trade Color Full Page or Spread: Single
Agency: 1576 Advertising / Edinburgh Client: 1576 Advertising Category: Trade Advertising / Trade Color Full Page or Spread: Single
Agency: Goldsmith/Jeffrey / New York Client: ESPNews Category: Trade Advertising / Trade Color Full Page or Spread: Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Norwegian Cruise Line Category: Trade Advertising / Trade Color Full Page or Spread: Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Norwegian Cruise Line Category: Trade Advertising / Trade Color Full Page or Spread: Single
Agency: Hal Riney & Partners / San Francisco Client: Advertising Photographers of America Category: Trade Advertising / Trade Color Full Page or Spread: Single
Agency: Hill Holliday/Altschiller / New York Client: YM Magazine Category: Trade Advertising / Trade Color Full Page or Spread: Single
Agency: Hunt Adkins / Minneapolis Client: Domtar Paper Category: Trade Advertising / Trade Color Full Page or Spread: Single
Agency: Hunt Adkins / Minneapolis Client: Sargento Category: Trade Advertising / Trade Color Full Page or Spread: Single
Agency: Leagas Delaney / San Francisco Client: adidas America Category: Trade Advertising / Trade Color Full Page or Spread: Single
Agency: Leonard/Monahan / Providence Client: Polaroid Corporation Category: Trade Advertising / Trade Color Full Page or Spread: Single
Agency: The Martin Agency / Richmond Client: FMC Corporation Category: Trade Advertising / Trade Color Full Page or Spread: Single
Agency: Martin/Williams / Minneapolis Client: Flyshacker Category: Trade Advertising / Trade Color Full Page or Spread: Single
Agency: Martin/Williams / Minneapolis Client: Flyshacker Category: Trade Advertising / Trade Color Full Page or Spread: Single
Agency: McConnaughy Stein Schmidt Brown / Chicago Client: Bunn Category: Trade Advertising / Trade Color Full Page or Spread: Single
Agency: Messner Vetere Berger McNamee Schmetterer/EURO RSCG / New York Client: Springhill Paper Category: Trade Advertising / Trade Color Full Page or Spread: Single
Agency: Mullen Advertising / Wenham, MA Client: Fortune Magazine Category: Trade Advertising / Trade Color Full Page or Spread: Single
Agency: Mullen Advertising / Wenham, MA Client: Osram Sylvania Category: Trade Advertising / Trade Color Full Page or Spread: Single
Agency: The Richards Group / Dallas Client: Motel 6 Category: Trade Advertising / Trade Color Full Page or Spread: Single
Agency: Saatchi & Saatchi / Wellington, New Zealand Client: Trust Bank New Zealand Category: Trade Advertising / Trade Color Full Page or Spread: Single
Agency: Sawyer Riley Compton / Atlanta Client: Eaton Automotive Category: Trade Advertising / Trade Color Full Page or Spread: Single
Agency: Tausche Martin Lonsdorf / Atlanta Client: CNN NewSource Category: Trade Advertising / Trade Color Full Page or Spread: Single
Agency: Tausche Martin Lonsdorf / Atlanta Client: Cryolife Category: Trade Advertising / Trade Color Full Page or Spread: Single

1997 Advertising Silver Pencil

Hunt Adkins / Minneapolis

Dublin Productions

Trade Advertising / Trade B/W Full Page or Spread: Single

97_0028A

1997 Advertising Silver Pencil

Goodby Silverstein & Partners / San Francisco

Unum Insurance

Trade Advertising / Trade Color Full Page or Spread: Single

97_0030A

1997 Advertising Silver Pencil

Hunt Adkins / Minneapolis

Dublin Productions

Trade Advertising / Trade B/W or Color Less Than a Page: Campaign

97_0032A

1997 Advertising Silver Pencil

Mezzina/Brown / New York

Newsweek

Trade Advertising / Trade B/W or Color Less Than a Page: Campaign

97_0033A

1997 Advertising Bronze Pencil

Hunt Adkins / Minneapolis

Dublin Productions

Trade Advertising / Trade B/W Full Page or Spread: Single

97_0029A

1997 Advertising Bronze Pencil

Cole & Weber / Portland

24/7 Snowboards

Trade Advertising / Trade Color Full Page or Spread: Single

97_0031A

1997 Advertising Bronze Pencil

Arnold Advertising / Boston

Stoddard's

Trade Advertising / Trade B/W or Color Less Than a Page: Campaign

97_0034A

1997 Advertising Bronze Pencil

Cole Henderson Drake / Atlanta

Disney Business Productions

Trade Advertising / Trade B/W or Color Less Than a Page: Campaign

97_0035A

1997 Advertising Merit Award

Goldberg Moser O'Neill / San Francisco

Optiva Corporation

Trade Advertising / Trade B/W Full Page or Spread: Single

97_0319A

1997 Advertising Merit Award

GSD&M Advertising / Austin

Lennox

Trade Advertising / Trade B/W Full Page or Spread: Single

97_0320A

1997 Advertising Merit Award

Hunt Adkins / Minneapolis

Dublin Productions

Trade Advertising / Trade B/W Full Page or Spread: Single

97_0321A

1997 Advertising Merit Award

Leonard/Monahan / Providence

Polaroid Corporation

Trade Advertising / Trade B/W Full Page or Spread: Single

97_0322A

1997 Advertising Merit Award

Leonard/Monahan / Providence

Polaroid Corporation

Trade Advertising / Trade B/W Full Page or Spread: Single

97_0323A

1997 Advertising Merit Award

Ogilvy & Mather / New York

American International Group

Trade Advertising / Trade B/W Full Page or Spread: Single

97_0324A

1997 Advertising Merit Award

Sietsema Engel and Partners / Minneapolis

Radio in the Nude

Trade Advertising / Trade B/W Full Page or Spread: Single

97_0325A

1997 Advertising Merit Award

Ammirati Puris Lintas / New York

Stanley

Trade Advertising / Trade Color Full Page or Spread: Single

97_0326A

1997 Advertising Merit Award

Arnold Advertising / McLean, VA

National Geographic

Trade Advertising / Trade Color Full Page or Spread: Single

97_0327A

1997 Advertising Merit Award

Austin Kelley Advertising / Atlanta

U.S. Space & Rocket Center

Trade Advertising / Trade Color Full Page or Spread: Single

97_0328A

1997 Advertising Merit Award

BBDO West / Los Angeles

Apple Computer

Trade Advertising / Trade Color Full Page or Spread: Single

97_0329A

1997 Advertising Merit Award

BBDO West / Los Angeles

Apple Computer

Trade Advertising / Trade Color Full Page or Spread: Single

97_0330A

1997 Advertising Merit Award

Carmichael Lynch / Minneapolis

Brown-Forman Bolla

Trade Advertising / Trade Color Full Page or Spread: Single

97_0331A

1997 Advertising Merit Award

Carmichael Lynch / Minneapolis

Normark

Trade Advertising / Trade Color Full Page or Spread: Single

97_0332A

1997 Advertising Merit Award

Clemenger Harvie / Melbourne

Triple M

Trade Advertising / Trade Color Full Page or Spread: Single

97_0333A

1997 Advertising Merit Award

Cole Henderson Drake / Atlanta

Disney Business Productions

Trade Advertising / Trade Color Full Page or Spread: Single

97_0334A

1997 Advertising Merit Award

Earle Palmer Brown / Richmond

Albemarle Corporation

Trade Advertising / Trade Color Full Page or Spread: Single

97_0335A

1997 Advertising Merit Award

Fallon McElligott / Minneapolis

TIME Magazine

Trade Advertising / Trade Color Full Page or Spread: Single

97_0336A

1997 Advertising Merit Award

Fallon McElligott / Berlin/New York

Condé Nast

Trade Advertising / Trade Color Full Page or Spread: Single

97_0337A

1997 Advertising Merit Award

Fallon McElligott / Berlin/New York

Condé Nast

Trade Advertising / Trade Color Full Page or Spread: Single

97_0338A

1997 Advertising Merit Award

1576 Advertising / Edinburgh

1576 Advertising

Trade Advertising / Trade Color Full Page or Spread: Single

97_0339A

1997 Advertising Merit Award

Goldsmith/Jeffrey / New York

ESPNews

Trade Advertising / Trade Color Full Page or Spread: Single

97_0340A

1997 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Norwegian Cruise Line

Trade Advertising / Trade Color Full Page or Spread: Single

97_0341A

1997 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Norwegian Cruise Line

Trade Advertising / Trade Color Full Page or Spread: Single

97_0342A

1997 Advertising Merit Award

Hal Riney & Partners / San Francisco

Advertising Photographers of America

Trade Advertising / Trade Color Full Page or Spread: Single

97_0343A

1997 Advertising Merit Award

Hill Holliday/Altschiller / New York

YM Magazine

Trade Advertising / Trade Color Full Page or Spread: Single

97_0344A

1997 Advertising Merit Award

Hunt Adkins / Minneapolis

Domtar Paper

Trade Advertising / Trade Color Full Page or Spread: Single

97_0345A

1997 Advertising Merit Award

Hunt Adkins / Minneapolis

Sargento

Trade Advertising / Trade Color Full Page or Spread: Single

97_0346A

1997 Advertising Merit Award

Leagas Delaney / San Francisco

adidas America

Trade Advertising / Trade Color Full Page or Spread: Single

97_0347A

1997 Advertising Merit Award

Leonard/Monahan / Providence

Polaroid Corporation

Trade Advertising / Trade Color Full Page or Spread: Single

97_0348A

1997 Advertising Merit Award

The Martin Agency / Richmond

FMC Corporation

Trade Advertising / Trade Color Full Page or Spread: Single

97_0349A

1997 Advertising Merit Award

Martin/Williams / Minneapolis

Flyshacker

Trade Advertising / Trade Color Full Page or Spread: Single

97_0350A

1997 Advertising Merit Award

Martin/Williams / Minneapolis

Flyshacker

Trade Advertising / Trade Color Full Page or Spread: Single

97_0351A

1997 Advertising Merit Award

McConnaughy Stein Schmidt Brown / Chicago

Bunn

Trade Advertising / Trade Color Full Page or Spread: Single

97_0352A

1997 Advertising Merit Award

Messner Vetere Berger McNamee Schmetterer/EURO RSCG / New York

Springhill Paper

Trade Advertising / Trade Color Full Page or Spread: Single

97_0353A

1997 Advertising Merit Award

Mullen Advertising / Wenham, MA

Fortune Magazine

Trade Advertising / Trade Color Full Page or Spread: Single

97_0354A

1997 Advertising Merit Award

Mullen Advertising / Wenham, MA

Osram Sylvania

Trade Advertising / Trade Color Full Page or Spread: Single

97_0355A

1997 Advertising Merit Award

The Richards Group / Dallas

Motel 6

Trade Advertising / Trade Color Full Page or Spread: Single

97_0356A

1997 Advertising Merit Award

Saatchi & Saatchi / Wellington, New Zealand

Trust Bank New Zealand

Trade Advertising / Trade Color Full Page or Spread: Single

97_0357A

1997 Advertising Merit Award

Sawyer Riley Compton / Atlanta

Eaton Automotive

Trade Advertising / Trade Color Full Page or Spread: Single

97_0358A

1997 Advertising Merit Award

Tausche Martin Lonsdorf / Atlanta

CNN NewSource

Trade Advertising / Trade Color Full Page or Spread: Single

97_0359A

1997 Advertising Merit Award

Tausche Martin Lonsdorf / Atlanta

Cryolife

Trade Advertising / Trade Color Full Page or Spread: Single

97_0360A

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