The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Agency: Cliff Freeman & Partners / New York Client: Little Caesars Category: Consumer Television / Consumer Television :30 Single
Agency: Fallon McElligott / Minneapolis Client: USA Network Category: Consumer Television / Consumer Television :30 Single
Agency: Fallon McElligott / Minneapolis Client: Miller Brewing Company/Miller Lite Category: Consumer Television / Consumer Television :30 Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Anheuser-Busch Category: Consumer Television / Consumer Television :30 Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Nike Category: Consumer Television / Consumer Television :30 Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Nike Category: Consumer Television / Consumer Television :30 Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Nike Category: Consumer Television / Consumer Television :30 Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Polaroid Category: Consumer Television / Consumer Television :30 Single
Agency: Houston Herstek Favat / Boston Client: Converse Category: Consumer Television / Consumer Television :30 Single
Agency: Lansdown Conquest / London Client: Nikon Category: Consumer Television / Consumer Television :30 Single
Agency: Lansdown Conquest / London Client: Mercedes-Benz of North America Category: Consumer Television / Consumer Television :30 Single
Agency: Lowe & Partners/SMS / New York Client: Courtyard by Marriott Category: Consumer Television / Consumer Television :30 Single
Agency: Lowe & Partners/SMS / New York Client: The Coca-Cola Company/Sprite Category: Consumer Television / Consumer Television :30 Single
Agency: Mother / London Client: Channel 5 Category: Consumer Television / Consumer Television :30 Single
Agency: TBWA Chiat/Day / Venice Client: Weather Channel Category: Consumer Television / Consumer Television :30 Single
Agency: Wieden & Kennedy / Portland Client: ESPN Category: Consumer Television / Consumer Television :30 Single
Agency: Wieden & Kennedy / Portland Client: ESPN Category: Consumer Television / Consumer Television :30 Single
Agency: Wieden & Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television :30 Single
Agency: Wieden & Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television :30 Single
Agency: Wieden & Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television :30 Single
Agency: Cliff Freeman & Partners / New York Client: Fox Network Category: Consumer Television / Consumer Television :30 Single
Agency: ALMAP/BBDO / São Paulo Client: Pepsi-Cola Category: International Foreign Language Commercial / Foreign Language Commercial: Television
Agency: ALMAP/BBDO / São Paulo Client: Volkswagen Brazil Category: International Foreign Language Commercial / Foreign Language Commercial: Television
Agency: Delvico Bates / Barcelona Client: Planeta Category: International Foreign Language Commercial / Foreign Language Commercial: Television
Agency: Forsman & Bodenfors / Gothenburg Client: Volvo PB Sverige / Volvo V70 AWD Category: International Foreign Language Commercial / Foreign Language Commercial: Television
Agency: Scholz & Friends / Berlin Client: Berliner Zeitung Category: International Foreign Language Commercial / Foreign Language Commercial: Television
Agency: Springer & Jacoby Werbung GmbH / Hamburg Client: Arbeitsgemeinschaft Dermatologische Prävention E.R. Category: International Foreign Language Commercial / Foreign Language Commercial: Television
Agency: Results Advertising / Bangkok Client: Mitsubishi Diesel Engine Category: International Foreign Language Commercial / Foreign Language Commercial: Television
Agency: Fallon McElligott / Minneapolis Client: Miller Brewing Company/Miller Lite Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Agency: Foote Cone & Belding / San Francisco Client: Levi Strauss & Co. Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Agency: TBWA Chiat/Day / Venice Client: Apple Computer Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Agency: TBWA Chiat/Day / Venice Client: Energizer Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Agency: BMP DDB / London Client: Volkswagen Group UK Category: Trade / Trade B/W or Color Any Size: Campaign
Agency: The Jupitor Drawing Room / Johannesburg Client: AAA School of Advertising Category: Trade / Trade B/W or Color Any Size: Campaign
Agency: Leonard/Monahan / Foxborough Client: Polaroid Category: Trade / Trade B/W or Color Any Size: Campaign
Agency: Martin Creative LA / Los Angeles Client: Michael Ruppert Category: Trade / Trade B/W or Color Any Size: Campaign
Agency: Martin/Williams Advertising / Minneapolis Client: 3M Scientific Anglers Category: Trade / Trade B/W or Color Any Size: Campaign
Agency: Roche Macaulay & Partners Advertising / Toronto Client: Canadian Business Category: Trade / Trade B/W or Color Any Size: Campaign
Agency: Butler Shine & Stern / Sausalito Client: Borders Books & Music Category: Consumer Television / Consumer Television Under $50,000 Budget: Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Nike Category: Consumer Television / Consumer Television Under $50,000 Budget: Single
Agency: Lowe & Partners/SMS / New York Client: Courtyard by Marriott Category: Consumer Television / Consumer Television Under $50,000 Budget: Single
Agency: Lowe & Partners/SMS / New York Client: Courtyard by Marriott Category: Consumer Television / Consumer Television Under $50,000 Budget: Single
Agency: ALMAP/DDBO / São Paulo Client: Volkswagen Brazil Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: BBDO West / Los Angeles Client: LA Cellular Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: Black Rocket / San Francisco Client: Pete's Wicked Ale Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: BMP DDB / London Client: Anheuser-Busch Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: BMP DDB / London Client: Volkswagen Group UK Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: Butler Shine & Stern / Sausalito Client: Specialized Bicycles Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: Carmichael Lynch / Minneapolis Client: Polaris Watercraft Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: Core / St. Louis Client: Zebco/Quantum Category: Consumer Magazine / Magazine Color Full Page or Spread: Single

1998 Advertising Merit Award

Cliff Freeman & Partners / New York

Little Caesars

Consumer Television / Consumer Television :30 Single

98473T

1998 Advertising Merit Award

Fallon McElligott / Minneapolis

USA Network

Consumer Television / Consumer Television :30 Single

98474T

1998 Advertising Merit Award

Fallon McElligott / Minneapolis

Miller Brewing Company/Miller Lite

Consumer Television / Consumer Television :30 Single

98475T

1998 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Anheuser-Busch

Consumer Television / Consumer Television :30 Single

98476T

1998 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Nike

Consumer Television / Consumer Television :30 Single

98477T

1998 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Nike

Consumer Television / Consumer Television :30 Single

98478T

1998 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Nike

Consumer Television / Consumer Television :30 Single

98479T

1998 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Polaroid

Consumer Television / Consumer Television :30 Single

98480T

1998 Advertising Merit Award

Houston Herstek Favat / Boston

Converse

Consumer Television / Consumer Television :30 Single

98481T

1998 Advertising Merit Award

Lansdown Conquest / London

Nikon

Consumer Television / Consumer Television :30 Single

98482T

1998 Advertising Merit Award

Lansdown Conquest / London

Mercedes-Benz of North America

Consumer Television / Consumer Television :30 Single

98483T

1998 Advertising Merit Award

Lowe & Partners/SMS / New York

Courtyard by Marriott

Consumer Television / Consumer Television :30 Single

98484T

1998 Advertising Merit Award

Lowe & Partners/SMS / New York

The Coca-Cola Company/Sprite

Consumer Television / Consumer Television :30 Single

98485T

1998 Advertising Merit Award

Mother / London

Channel 5

Consumer Television / Consumer Television :30 Single

98486T

1998 Advertising Merit Award

TBWA Chiat/Day / Venice

Weather Channel

Consumer Television / Consumer Television :30 Single

98487T

1998 Advertising Merit Award

Wieden & Kennedy / Portland

ESPN

Consumer Television / Consumer Television :30 Single

98488T

1998 Advertising Merit Award

Wieden & Kennedy / Portland

ESPN

Consumer Television / Consumer Television :30 Single

98489T

1998 Advertising Merit Award

Wieden & Kennedy / Portland

Nike

Consumer Television / Consumer Television :30 Single

98490T

1998 Advertising Merit Award

Wieden & Kennedy / Portland

Nike

Consumer Television / Consumer Television :30 Single

98491T

1998 Advertising Merit Award

Wieden & Kennedy / Portland

Nike

Consumer Television / Consumer Television :30 Single

98492T

1998 Advertising Merit Award

Cliff Freeman & Partners / New York

Fox Network

Consumer Television / Consumer Television :30 Single

98493T

1998 Advertising Merit Award

ALMAP/BBDO / São Paulo

Pepsi-Cola

International Foreign Language Commercial / Foreign Language Commercial: Television

98518T

1998 Advertising Merit Award

ALMAP/BBDO / São Paulo

Volkswagen Brazil

International Foreign Language Commercial / Foreign Language Commercial: Television

98519T

1998 Advertising Merit Award

Delvico Bates / Barcelona

Planeta

International Foreign Language Commercial / Foreign Language Commercial: Television

98520T

1998 Advertising Merit Award

Forsman & Bodenfors / Gothenburg

Volvo PB Sverige / Volvo V70 AWD

International Foreign Language Commercial / Foreign Language Commercial: Television

98521T

1998 Advertising Merit Award

Scholz & Friends / Berlin

Berliner Zeitung

International Foreign Language Commercial / Foreign Language Commercial: Television

98522T

1998 Advertising Merit Award

Springer & Jacoby Werbung GmbH / Hamburg

Arbeitsgemeinschaft Dermatologische Prävention E.R.

International Foreign Language Commercial / Foreign Language Commercial: Television

98523T

1998 Advertising Merit Award

Results Advertising / Bangkok

Mitsubishi Diesel Engine

International Foreign Language Commercial / Foreign Language Commercial: Television

98524T

1998 Advertising Merit Award

Fallon McElligott / Minneapolis

Miller Brewing Company/Miller Lite

Consumer Television / Consumer Television Varying Lengths: Campaign

98505T

1998 Advertising Merit Award

Foote Cone & Belding / San Francisco

Levi Strauss & Co.

Consumer Television / Consumer Television Varying Lengths: Campaign

98506T

1998 Advertising Merit Award

TBWA Chiat/Day / Venice

Apple Computer

Consumer Television / Consumer Television Varying Lengths: Campaign

98507T

1998 Advertising Merit Award

TBWA Chiat/Day / Venice

Energizer

Consumer Television / Consumer Television Varying Lengths: Campaign

98508T

1998 Advertising Merit Award

BMP DDB / London

Volkswagen Group UK

Trade / Trade B/W or Color Any Size: Campaign

98316A

1998 Advertising Merit Award

The Jupitor Drawing Room / Johannesburg

AAA School of Advertising

Trade / Trade B/W or Color Any Size: Campaign

98317A

1998 Advertising Merit Award

Leonard/Monahan / Foxborough

Polaroid

Trade / Trade B/W or Color Any Size: Campaign

98318A

1998 Advertising Merit Award

Martin Creative LA / Los Angeles

Michael Ruppert

Trade / Trade B/W or Color Any Size: Campaign

98319A

1998 Advertising Merit Award

Martin/Williams Advertising / Minneapolis

3M Scientific Anglers

Trade / Trade B/W or Color Any Size: Campaign

98320A

1998 Advertising Merit Award

Roche Macaulay & Partners Advertising / Toronto

Canadian Business

Trade / Trade B/W or Color Any Size: Campaign

98321A

1998 Advertising Merit Award

Butler Shine & Stern / Sausalito

Borders Books & Music

Consumer Television / Consumer Television Under $50,000 Budget: Single

98509T

1998 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Nike

Consumer Television / Consumer Television Under $50,000 Budget: Single

98510T

1998 Advertising Merit Award

Lowe & Partners/SMS / New York

Courtyard by Marriott

Consumer Television / Consumer Television Under $50,000 Budget: Single

98511T

1998 Advertising Merit Award

Lowe & Partners/SMS / New York

Courtyard by Marriott

Consumer Television / Consumer Television Under $50,000 Budget: Single

98512T

1998 Advertising Merit Award

ALMAP/DDBO / São Paulo

Volkswagen Brazil

Consumer Magazine / Magazine Color Full Page or Spread: Single

98148A

1998 Advertising Merit Award

BBDO West / Los Angeles

LA Cellular

Consumer Magazine / Magazine Color Full Page or Spread: Single

98149A

1998 Advertising Merit Award

Black Rocket / San Francisco

Pete's Wicked Ale

Consumer Magazine / Magazine Color Full Page or Spread: Single

98150A

1998 Advertising Merit Award

BMP DDB / London

Anheuser-Busch

Consumer Magazine / Magazine Color Full Page or Spread: Single

98151A

1998 Advertising Merit Award

BMP DDB / London

Volkswagen Group UK

Consumer Magazine / Magazine Color Full Page or Spread: Single

98152A

1998 Advertising Merit Award

Butler Shine & Stern / Sausalito

Specialized Bicycles

Consumer Magazine / Magazine Color Full Page or Spread: Single

98153A

1998 Advertising Merit Award

Carmichael Lynch / Minneapolis

Polaris Watercraft

Consumer Magazine / Magazine Color Full Page or Spread: Single

98154A

1998 Advertising Merit Award

Core / St. Louis

Zebco/Quantum

Consumer Magazine / Magazine Color Full Page or Spread: Single

98155A

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