The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Agency: Crispin Porter & Bogusky / Miami Client: Shimano American Corporation Category: Newspaper / Newspaper Over 600 Lines: Campaign
Agency: McCann-Erickson / Zurich Client: Tamedia AG Category: Newspaper / Newspaper Over 600 Lines: Campaign
Agency: Trikaya Grey Advertising India / Mumbai Client: Mauritius Tourism Information Service Category: Newspaper / Newspaper Over 600 Lines: Campaign
Agency: Pyro / Dallas Client: Dr. Martens Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Agency: Robson Brown / London Client: House of Hardy Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Agency: Robson Brown / London Client: House of Hardy Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Agency: ALMAP/DDBO / São Paulo Client: Apple Computer Brazil Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Agency: Ground Zero / Santa Monica Client: ESPNEWS Category: Consumer Television / Consumer Television :20 and Under: Campaign
Agency: DeVito/Verdi / New York Client: Esquire Magazine Category: Collateral Advertising / Collateral Direct Mail: Campaign
Agency: Fallon McElligott / Minneapolis Client: Basset-Walker Category: Collateral Advertising / Collateral Direct Mail: Campaign
Agency: Fallon McElligott / Minneapolis Client: Flowers of Edina Category: Collateral Advertising / Collateral Direct Mail: Campaign
Agency: Periscope / Minneapolis Client: Woodson Coffee Company Category: Collateral Advertising / Collateral Direct Mail: Campaign
Agency: The Richards Group / Dallas Client: Keith Graves / Illustrator Category: Collateral Advertising / Collateral Direct Mail: Campaign
Agency: BMP DDB / London Client: Volkswagen Group UK Category: Trade / Trade Color Full Page or Spread: Single
Agency: BMP DDB / London Client: Volkswagen Group UK Category: Trade / Trade Color Full Page or Spread: Single
Agency: BMP DDB / London Client: Volkswagen Group UK Category: Trade / Trade Color Full Page or Spread: Single
Agency: BMP DDB / London Client: Volkswagen Group UK Category: Trade / Trade Color Full Page or Spread: Single
Agency: BMP DDB / London Client: Volkswagen Group UK Category: Trade / Trade Color Full Page or Spread: Single
Agency: Carmichael Lynch / Minneapolis Client: Mack Trucks Category: Trade / Trade Color Full Page or Spread: Single
Agency: Carmichael Lynch / Minneapolis Client: Harley-Davidson Category: Trade / Trade Color Full Page or Spread: Single
Agency: Core / St. Louis Client: Monsanto Protiva Category: Trade / Trade Color Full Page or Spread: Single
Agency: Core / St. Louis Client: Monsanto Protiva Category: Trade / Trade Color Full Page or Spread: Single
Agency: Core / St. Louis Client: Monsanto Protiva Category: Trade / Trade Color Full Page or Spread: Single
Agency: Core / St. Louis Client: Sound Emporium Category: Trade / Trade Color Full Page or Spread: Single
Agency: Fallon McElligott / Minneapolis Client: TIME Magazine Category: Trade / Trade Color Full Page or Spread: Single
Agency: Fallon McElligott / Minneapolis Client: TIME Magazine Category: Trade / Trade Color Full Page or Spread: Single
Agency: Fletcher Martin Associates / Atlanta Client: CNN Newsource Category: Trade / Trade Color Full Page or Spread: Single
Agency: Hunt Adkins / Minneapolis Client: Dublin Productions Category: Trade / Trade Color Full Page or Spread: Single
Agency: Ingalls Advertising / Boston Client: The Boston Globe Category: Trade / Trade Color Full Page or Spread: Single
Agency: Ketchum Advertising / Pittsburg Client: Ibid Stock Photography Category: Trade / Trade Color Full Page or Spread: Single
Agency: Ketchum Advertising / Pittsburg Client: Ibid Stock Photography Category: Trade / Trade Color Full Page or Spread: Single
Agency: Ketchum Advertising / Pittsburg Client: Ibid Stock Photography Category: Trade / Trade Color Full Page or Spread: Single
Agency: The Leagas Delaney Partnership / London Client: adidas Category: Trade / Trade Color Full Page or Spread: Single
Agency: The Leagas Delaney Partnership / London Client: adidas Category: Trade / Trade Color Full Page or Spread: Single
Agency: The Leagas Delaney Partnership / London Client: Porsche Category: Trade / Trade Color Full Page or Spread: Single
Agency: The Leagas Delaney Partnership / London Client: Porsche Category: Trade / Trade Color Full Page or Spread: Single
Agency: Leo Burnett / Singapore Client: Association of Accredited Advertising Agents Singapore Category: Trade / Trade Color Full Page or Spread: Single
Agency: Leonard/Monahan / Foxborough Client: Polaroid Category: Trade / Trade Color Full Page or Spread: Single
Agency: Leonard/Monahan / Foxborough Client: Polaroid Category: Trade / Trade Color Full Page or Spread: Single
Agency: Loeffler Ketchum Mountjoy / Charlotte Client: North Carolina Film Commission Category: Trade / Trade Color Full Page or Spread: Single
Agency: Loeffler Ketchum Mountjoy / Charlotte Client: Mannington Floors Category: Trade / Trade Color Full Page or Spread: Single
Agency: The Martin Agency / Richmond Client: FMC Corporation Category: Trade / Trade Color Full Page or Spread: Single
Agency: Martin Creative LA / Los Angeles Client: Johns + Gorman Category: Trade / Trade Color Full Page or Spread: Single
Agency: Martin Creative LA / Los Angeles Client: Art Center College of Design Category: Trade / Trade Color Full Page or Spread: Single
Agency: Martin/Williams Advertising / Minneapolis Client: Flyshacker Category: Trade / Trade Color Full Page or Spread: Single
Agency: Martin/Williams Advertising / Minneapolis Client: 3M Scientific Anglers Category: Trade / Trade Color Full Page or Spread: Single
Agency: Palmer Jarvis DDB / Vancouver Client: Pacific Press Category: Trade / Trade Color Full Page or Spread: Single
Agency: TBWA Chiat/Day / Toronto Client: Swipe Bookstore Category: Trade / Trade Color Full Page or Spread: Single
Agency: TBWA Chiat/Day / Venice Client: ABC Television Category: Trade / Trade Color Full Page or Spread: Single
Agency: TBWA Chiat/Day / Venice Client: ABC Television Category: Trade / Trade Color Full Page or Spread: Single

1998 Advertising Merit Award

Crispin Porter & Bogusky / Miami

Shimano American Corporation

Newspaper / Newspaper Over 600 Lines: Campaign

98124A

1998 Advertising Merit Award

McCann-Erickson / Zurich

Tamedia AG

Newspaper / Newspaper Over 600 Lines: Campaign

98125A

1998 Advertising Merit Award

Trikaya Grey Advertising India / Mumbai

Mauritius Tourism Information Service

Newspaper / Newspaper Over 600 Lines: Campaign

98126A

1998 Advertising Merit Award

Pyro / Dallas

Dr. Martens

Consumer Magazine / Magazine B/W Full Page or Spread: Single

98144A

1998 Advertising Merit Award

Robson Brown / London

House of Hardy

Consumer Magazine / Magazine B/W Full Page or Spread: Single

98145A

1998 Advertising Merit Award

Robson Brown / London

House of Hardy

Consumer Magazine / Magazine B/W Full Page or Spread: Single

98146A

1998 Advertising Merit Award

ALMAP/DDBO / São Paulo

Apple Computer Brazil

Consumer Magazine / Magazine B/W Full Page or Spread: Single

98147A

1998 Advertising Merit Award

Ground Zero / Santa Monica

ESPNEWS

Consumer Television / Consumer Television :20 and Under: Campaign

98504T

1998 Advertising Merit Award

DeVito/Verdi / New York

Esquire Magazine

Collateral Advertising / Collateral Direct Mail: Campaign

98345A

1998 Advertising Merit Award

Fallon McElligott / Minneapolis

Basset-Walker

Collateral Advertising / Collateral Direct Mail: Campaign

98346A

1998 Advertising Merit Award

Fallon McElligott / Minneapolis

Flowers of Edina

Collateral Advertising / Collateral Direct Mail: Campaign

98347A

1998 Advertising Merit Award

Periscope / Minneapolis

Woodson Coffee Company

Collateral Advertising / Collateral Direct Mail: Campaign

98348A

1998 Advertising Merit Award

The Richards Group / Dallas

Keith Graves / Illustrator

Collateral Advertising / Collateral Direct Mail: Campaign

98349A

1998 Advertising Merit Award

BMP DDB / London

Volkswagen Group UK

Trade / Trade Color Full Page or Spread: Single

98272A

1998 Advertising Merit Award

BMP DDB / London

Volkswagen Group UK

Trade / Trade Color Full Page or Spread: Single

98273A

1998 Advertising Merit Award

BMP DDB / London

Volkswagen Group UK

Trade / Trade Color Full Page or Spread: Single

98274A

1998 Advertising Merit Award

BMP DDB / London

Volkswagen Group UK

Trade / Trade Color Full Page or Spread: Single

98275A

1998 Advertising Merit Award

BMP DDB / London

Volkswagen Group UK

Trade / Trade Color Full Page or Spread: Single

98276A

1998 Advertising Merit Award

Carmichael Lynch / Minneapolis

Mack Trucks

Trade / Trade Color Full Page or Spread: Single

98277A

1998 Advertising Merit Award

Carmichael Lynch / Minneapolis

Harley-Davidson

Trade / Trade Color Full Page or Spread: Single

98278A

1998 Advertising Merit Award

Core / St. Louis

Monsanto Protiva

Trade / Trade Color Full Page or Spread: Single

98279A

1998 Advertising Merit Award

Core / St. Louis

Monsanto Protiva

Trade / Trade Color Full Page or Spread: Single

98280A

1998 Advertising Merit Award

Core / St. Louis

Monsanto Protiva

Trade / Trade Color Full Page or Spread: Single

98281A

1998 Advertising Merit Award

Core / St. Louis

Sound Emporium

Trade / Trade Color Full Page or Spread: Single

98282A

1998 Advertising Merit Award

Fallon McElligott / Minneapolis

TIME Magazine

Trade / Trade Color Full Page or Spread: Single

98283A

1998 Advertising Merit Award

Fallon McElligott / Minneapolis

TIME Magazine

Trade / Trade Color Full Page or Spread: Single

98284A

1998 Advertising Merit Award

Fletcher Martin Associates / Atlanta

CNN Newsource

Trade / Trade Color Full Page or Spread: Single

98285A

1998 Advertising Merit Award

Hunt Adkins / Minneapolis

Dublin Productions

Trade / Trade Color Full Page or Spread: Single

98286A

1998 Advertising Merit Award

Ingalls Advertising / Boston

The Boston Globe

Trade / Trade Color Full Page or Spread: Single

98287A

1998 Advertising Merit Award

Ketchum Advertising / Pittsburg

Ibid Stock Photography

Trade / Trade Color Full Page or Spread: Single

98288A

1998 Advertising Merit Award

Ketchum Advertising / Pittsburg

Ibid Stock Photography

Trade / Trade Color Full Page or Spread: Single

98289A

1998 Advertising Merit Award

Ketchum Advertising / Pittsburg

Ibid Stock Photography

Trade / Trade Color Full Page or Spread: Single

98290A

1998 Advertising Merit Award

The Leagas Delaney Partnership / London

adidas

Trade / Trade Color Full Page or Spread: Single

98291A

1998 Advertising Merit Award

The Leagas Delaney Partnership / London

adidas

Trade / Trade Color Full Page or Spread: Single

98292A

1998 Advertising Merit Award

The Leagas Delaney Partnership / London

Porsche

Trade / Trade Color Full Page or Spread: Single

98293A

1998 Advertising Merit Award

The Leagas Delaney Partnership / London

Porsche

Trade / Trade Color Full Page or Spread: Single

98294A

1998 Advertising Merit Award

Leo Burnett / Singapore

Association of Accredited Advertising Agents Singapore

Trade / Trade Color Full Page or Spread: Single

98295A

1998 Advertising Merit Award

Leonard/Monahan / Foxborough

Polaroid

Trade / Trade Color Full Page or Spread: Single

98296A

1998 Advertising Merit Award

Leonard/Monahan / Foxborough

Polaroid

Trade / Trade Color Full Page or Spread: Single

98297A

1998 Advertising Merit Award

Loeffler Ketchum Mountjoy / Charlotte

North Carolina Film Commission

Trade / Trade Color Full Page or Spread: Single

98298A

1998 Advertising Merit Award

Loeffler Ketchum Mountjoy / Charlotte

Mannington Floors

Trade / Trade Color Full Page or Spread: Single

98299A

1998 Advertising Merit Award

The Martin Agency / Richmond

FMC Corporation

Trade / Trade Color Full Page or Spread: Single

98300A

1998 Advertising Merit Award

Martin Creative LA / Los Angeles

Johns + Gorman

Trade / Trade Color Full Page or Spread: Single

98301A

1998 Advertising Merit Award

Martin Creative LA / Los Angeles

Art Center College of Design

Trade / Trade Color Full Page or Spread: Single

98302A

1998 Advertising Merit Award

Martin/Williams Advertising / Minneapolis

Flyshacker

Trade / Trade Color Full Page or Spread: Single

98303A

1998 Advertising Merit Award

Martin/Williams Advertising / Minneapolis

3M Scientific Anglers

Trade / Trade Color Full Page or Spread: Single

98304A

1998 Advertising Merit Award

Palmer Jarvis DDB / Vancouver

Pacific Press

Trade / Trade Color Full Page or Spread: Single

98305A

1998 Advertising Merit Award

TBWA Chiat/Day / Toronto

Swipe Bookstore

Trade / Trade Color Full Page or Spread: Single

98306A

1998 Advertising Merit Award

TBWA Chiat/Day / Venice

ABC Television

Trade / Trade Color Full Page or Spread: Single

98307A

1998 Advertising Merit Award

TBWA Chiat/Day / Venice

ABC Television

Trade / Trade Color Full Page or Spread: Single

98308A

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