The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Agency: TBWA Hunt Lascaris / Johannesburg Client: Playtex Category: Newspaper / Newspaper 600 Lines or Less: Singles
Agency: TBWA Hunt Lascaris / Johannesburg Client: Land Rover Category: Newspaper / Newspaper 600 Lines or Less: Singles
Agency: Wunderman Cato Johnson / Singapore Client: Atos Consumer Product Category: Newspaper / Newspaper 600 Lines or Less: Singles
Agency: Bailey Lauerman / Lincoln Client: Nebraska Film Office Category: Collateral Advertising / Collateral Direct Mail: Campaign
Agency: Butler Shine & Stern / Sausalito Client: GarageBand.com Category: Collateral Advertising / Collateral Direct Mail: Campaign
Agency: Butler Shine & Stern / Sausalito Client: Garageband.com Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Agency: Butler Shine & Stern / Sausalito Client: Garageband.com Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Agency: Cliff Freeman & Partners / New York Client: FOX Sports Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Agency: Crispin Porter & Bogusky / Miami Client: GT Bicycles Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Agency: Doyle / East Greenwich Client: Shreve, Crump & Low Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Agency: Fallon McElligott / Minneapolis Client: Time 100 Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Agency: Fallon McElligott / Minneapolis Client: UK Time, Timex Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Agency: McConnaughy Stein Schmidt Brown / Chicago Client: Project Millennium Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Agency: MRA Advertising / Atlanta Client: Fannie Kate's Country Inn Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Agency: Mullen Advertising / Wenham Client: Herbert Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Agency: Ogilvy & Mather / Mumbai Client: Electrolux India Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Agency: Saatchi & Saatchi / London Client: COI/The Army Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Agency: Saatchi & Saatchi / Singapore Client: Asia Pacific Breweries Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Agency: West & Vaughan / Durham Client: Morgan Imports Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Agency: Whybin/TBWA / Auckland Client: The New Zealand Herald Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Agency: Wieden + Kennedy / Portland Client: Nike Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Agency: Arnold Communications / Boston Client: Volkswagen of America Category: Consumer Television / Consumer Television Over :30 Single
Agency: BDDP / Boulogne Client: Air Liberté Category: Consumer Television / Consumer Television Over :30 Single
Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Television / Consumer Television Over :30 Single
Agency: Euro RSCG Wnek Gosper / London Client: Häagen Dazs Category: Consumer Television / Consumer Television Over :30 Single
Agency: Fallon McElligott / New York Client: MTV Networks Category: Consumer Television / Consumer Television Over :30 Single
Agency: Foote Cone & Belding / San Francisco Client: MTV Category: Consumer Television / Consumer Television Over :30 Single
Agency: Goodby Silverstein & Partners / San Francisco Client: E*Trade Category: Consumer Television / Consumer Television Over :30 Single
Agency: Goodby Silverstein & Partners / San Francisco Client: E*Trade Category: Consumer Television / Consumer Television Over :30 Single
Agency: Leo Burnett / Ontario Client: Kellogg Canada Category: Consumer Television / Consumer Television Over :30 Single
Agency: Lowe Lintas & Partners / London Client: Whitbread Category: Consumer Television / Consumer Television Over :30 Single
Agency: Lowe Lintas & Partners / London Client: Perdue Farms Category: Consumer Television / Consumer Television Over :30 Single
Agency: Lowe & Partners / New York Client: The Coca-Cola Company / Sprite Category: Consumer Television / Consumer Television Over :30 Single
Agency: Merkley Newman Harty / New York Client: Mercedes Benz USA Category: Consumer Television / Consumer Television Over :30 Single
Agency: Ogilvy & Mather / Frankfurt Client: Hirsh + Ille, Mannheim Category: Consumer Television / Consumer Television Over :30 Single
Agency: Ogilvy One / New York Client: Ameritrade Category: Consumer Television / Consumer Television Over :30 Single
Agency: Saatchi & Saatchi / London Client: COI/The Army Category: Consumer Television / Consumer Television Over :30 Single
Agency: Saatchi & Saatchi / Wellington Client: Cash Converters Category: Consumer Television / Consumer Television Over :30 Single
Agency: Saatchi & Saatchi / Wellington Client: Toyota New Zealand Category: Consumer Television / Consumer Television Over :30 Single
Agency: Wieden + Kennedy / Portland Client: AltaVista Category: Consumer Television / Consumer Television Over :30 Single
Agency: Wieden + Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Agency: Wieden + Kennedy / Portland Client: AltaVista Category: Consumer Television / Consumer Television Over :30 Single
Agency: Carlos Souto/TCC SA De Publicad / Buenos Aires Client: Liceo Cultural Britanico Category: Consumer Television / Consumer Television Under $50,000 Budget: Single
Agency: dweck! / New York Client: UPN Category: Consumer Television / Consumer Television Under $50,000 Budget: Single
Agency: Goldberg Moser O'Neill / San Francisco Client: Ameristar Casinos Category: Consumer Television / Consumer Television Under $50,000 Budget: Single
Agency: Team One Advertising / El Segundo Client: Lexus Category: Consumer Television / Consumer Television Under $50,000 Budget: Single
Agency: Clarke Goward Advertising / Boston Client: Ragged Mountain Category: Consumer Magazine / Magazine Less Than a Page B/W or Color: Single
Agency: Clarke Goward Advertising / Boston Client: Ragged Mountain Category: Consumer Magazine / Magazine Less Than a Page B/W or Color: Single
Agency: Fallon McElligott / Minneapolis Client: TIME Category: Consumer Magazine / Magazine Less Than a Page B/W or Color: Single
Agency: Harrison Human / Sandton Client: Godiva Chocolates Category: Consumer Magazine / Magazine Less Than a Page B/W or Color: Single

2000 Advertising Merit Award

TBWA Hunt Lascaris / Johannesburg

Playtex

Newspaper / Newspaper 600 Lines or Less: Singles

00_0190A

2000 Advertising Merit Award

TBWA Hunt Lascaris / Johannesburg

Land Rover

Newspaper / Newspaper 600 Lines or Less: Singles

00_0191A

2000 Advertising Merit Award

Wunderman Cato Johnson / Singapore

Atos Consumer Product

Newspaper / Newspaper 600 Lines or Less: Singles

00_0192A

2000 Advertising Merit Award

Bailey Lauerman / Lincoln

Nebraska Film Office

Collateral Advertising / Collateral Direct Mail: Campaign

00_0418A

2000 Advertising Merit Award

Butler Shine & Stern / Sausalito

GarageBand.com

Collateral Advertising / Collateral Direct Mail: Campaign

00_0419A

2000 Advertising Merit Award

Butler Shine & Stern / Sausalito

Garageband.com

Newspaper / Newspaper 600 Lines or Less: Campaign

00_0147A

2000 Advertising Merit Award

Butler Shine & Stern / Sausalito

Garageband.com

Newspaper / Newspaper 600 Lines or Less: Campaign

00_0148A

2000 Advertising Merit Award

Cliff Freeman & Partners / New York

FOX Sports

Newspaper / Newspaper 600 Lines or Less: Campaign

00_0149A

2000 Advertising Merit Award

Crispin Porter & Bogusky / Miami

GT Bicycles

Newspaper / Newspaper 600 Lines or Less: Campaign

00_0150A

2000 Advertising Merit Award

Doyle / East Greenwich

Shreve, Crump & Low

Newspaper / Newspaper 600 Lines or Less: Campaign

00_0151A

2000 Advertising Merit Award

Fallon McElligott / Minneapolis

Time 100

Newspaper / Newspaper 600 Lines or Less: Campaign

00_0152A

2000 Advertising Merit Award

Fallon McElligott / Minneapolis

UK Time, Timex

Newspaper / Newspaper 600 Lines or Less: Campaign

00_0153A

2000 Advertising Merit Award

McConnaughy Stein Schmidt Brown / Chicago

Project Millennium

Newspaper / Newspaper 600 Lines or Less: Campaign

00_0154A

2000 Advertising Merit Award

MRA Advertising / Atlanta

Fannie Kate's Country Inn

Newspaper / Newspaper 600 Lines or Less: Campaign

00_0155A

2000 Advertising Merit Award

Mullen Advertising / Wenham

Herbert

Newspaper / Newspaper 600 Lines or Less: Campaign

00_0156A

2000 Advertising Merit Award

Ogilvy & Mather / Mumbai

Electrolux India

Newspaper / Newspaper 600 Lines or Less: Campaign

00_0157A

2000 Advertising Merit Award

Saatchi & Saatchi / London

COI/The Army

Newspaper / Newspaper 600 Lines or Less: Campaign

00_0158A

2000 Advertising Merit Award

Saatchi & Saatchi / Singapore

Asia Pacific Breweries

Newspaper / Newspaper 600 Lines or Less: Campaign

00_0159A

2000 Advertising Merit Award

West & Vaughan / Durham

Morgan Imports

Newspaper / Newspaper 600 Lines or Less: Campaign

00_0160A

2000 Advertising Merit Award

Whybin/TBWA / Auckland

The New Zealand Herald

Newspaper / Newspaper 600 Lines or Less: Campaign

00_0161A

2000 Advertising Merit Award

Wieden + Kennedy / Portland

Nike

Newspaper / Newspaper 600 Lines or Less: Campaign

00_0162A

2000 Advertising Merit Award

Arnold Communications / Boston

Volkswagen of America

Consumer Television / Consumer Television Over :30 Single

00_0570A

2000 Advertising Merit Award

BDDP / Boulogne

Air Liberté

Consumer Television / Consumer Television Over :30 Single

00_0571A

2000 Advertising Merit Award

DDB / Chicago

Anheuser-Busch

Consumer Television / Consumer Television Over :30 Single

00_0572A

2000 Advertising Merit Award

Euro RSCG Wnek Gosper / London

Häagen Dazs

Consumer Television / Consumer Television Over :30 Single

00_0573A

2000 Advertising Merit Award

Fallon McElligott / New York

MTV Networks

Consumer Television / Consumer Television Over :30 Single

00_0574A

2000 Advertising Merit Award

Foote Cone & Belding / San Francisco

MTV

Consumer Television / Consumer Television Over :30 Single

00_0575A

2000 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

E*Trade

Consumer Television / Consumer Television Over :30 Single

00_0576A

2000 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

E*Trade

Consumer Television / Consumer Television Over :30 Single

00_0577A

2000 Advertising Merit Award

Leo Burnett / Ontario

Kellogg Canada

Consumer Television / Consumer Television Over :30 Single

00_0578A

2000 Advertising Merit Award

Lowe Lintas & Partners / London

Whitbread

Consumer Television / Consumer Television Over :30 Single

00_0579A

2000 Advertising Merit Award

Lowe Lintas & Partners / London

Perdue Farms

Consumer Television / Consumer Television Over :30 Single

00_0580A

2000 Advertising Merit Award

Lowe & Partners / New York

The Coca-Cola Company / Sprite

Consumer Television / Consumer Television Over :30 Single

00_0581A

2000 Advertising Merit Award

Merkley Newman Harty / New York

Mercedes Benz USA

Consumer Television / Consumer Television Over :30 Single

00_0582A

2000 Advertising Merit Award

Ogilvy & Mather / Frankfurt

Hirsh + Ille, Mannheim

Consumer Television / Consumer Television Over :30 Single

00_0583A

2000 Advertising Merit Award

Ogilvy One / New York

Ameritrade

Consumer Television / Consumer Television Over :30 Single

00_0584A

2000 Advertising Merit Award

Saatchi & Saatchi / London

COI/The Army

Consumer Television / Consumer Television Over :30 Single

00_0585A

2000 Advertising Merit Award

Saatchi & Saatchi / Wellington

Cash Converters

Consumer Television / Consumer Television Over :30 Single

00_0586A

2000 Advertising Merit Award

Saatchi & Saatchi / Wellington

Toyota New Zealand

Consumer Television / Consumer Television Over :30 Single

00_0587A

2000 Advertising Merit Award

Wieden + Kennedy / Portland

AltaVista

Consumer Television / Consumer Television Over :30 Single

00_0588A

2000 Advertising Merit Award

Wieden + Kennedy / Portland

Nike

Consumer Television / Consumer Television Over :30 Single

00_0589A

2000 Advertising Merit Award

Wieden + Kennedy / Portland

AltaVista

Consumer Television / Consumer Television Over :30 Single

00_0590A

2000 Advertising Merit Award

Carlos Souto/TCC SA De Publicad / Buenos Aires

Liceo Cultural Britanico

Consumer Television / Consumer Television Under $50,000 Budget: Single

00_0683A

2000 Advertising Merit Award

dweck! / New York

UPN

Consumer Television / Consumer Television Under $50,000 Budget: Single

00_0684A

2000 Advertising Merit Award

Goldberg Moser O'Neill / San Francisco

Ameristar Casinos

Consumer Television / Consumer Television Under $50,000 Budget: Single

00_0685A

2000 Advertising Merit Award

Team One Advertising / El Segundo

Lexus

Consumer Television / Consumer Television Under $50,000 Budget: Single

00_0686A

2000 Advertising Merit Award

Clarke Goward Advertising / Boston

Ragged Mountain

Consumer Magazine / Magazine Less Than a Page B/W or Color: Single

00_0305A

2000 Advertising Merit Award

Clarke Goward Advertising / Boston

Ragged Mountain

Consumer Magazine / Magazine Less Than a Page B/W or Color: Single

00_0306A

2000 Advertising Merit Award

Fallon McElligott / Minneapolis

TIME

Consumer Magazine / Magazine Less Than a Page B/W or Color: Single

00_0307A

2000 Advertising Merit Award

Harrison Human / Sandton

Godiva Chocolates

Consumer Magazine / Magazine Less Than a Page B/W or Color: Single

00_0308A

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