The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Explore, Blossom, Normal, Okay with That
Agency: Leo Burnett / Chicago
Client: Kraft-Altoids Sours Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Birds, Flowers, Stars
Agency: McKinney & Silver / Raleigh
Client: Audi of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Badass, Need, Rugby, Mirror, Asteroid
Agency: Modernista! / Boston
Client: Hummer H2 Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Chairlift, Polemarks, Gates
Agency: nail / Providence
Client: Atomic Ski USA Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Baby, Old Lady, Boy
Agency: NEOGAMA/BBH / São Paulo
Client: Mitsubishi Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Dog Poop, Mt. Baker, Bald Eagle
Agency: Nerve / Portland
Client: Leave No Trace Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Horserider, Golfer, Lesbian
Agency: Ogilvy & Mather / Frankfurt
Client: American Express Germany Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Lightswitch, Shower, Stove
Agency: Ogilvy & Mather / New York
Client: IBM Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Footpath, Harbour, Office
Agency: Ogilvy & Mather / Singapore
Client: Spade Magazine Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Streamlight, Streamlight, Streamlight
Agency: Saatchi & Saatchi / Bangkok
Client: Indosport Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Orange Juice, Water, Champagne
Agency: Springer & Jacoby / Hamburg
Client: Dirk Rossmann GmbH Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Part 1, Part 2, Part 3
Agency: Springer & Jacoby / Hamburg
Client: Mercedes-Benz Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Coming Soon, Future Home, Pine Ridge Mall
Agency: Stone Ward / Little Rock
Client: Arkansas Nature Conservancy Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Dancers,Weekends/Weekdays, Follow, Gum
Agency: Wieden+Kennedy / New York
Client: ESPN Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Central Park Loop, Honolulu, Gasparilla
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Glass
Agency: Cathedral The Creative Center / Madrid
Client: Action Against Hunger Category: International Foreign Language Commercial / Foreign Language Television
Volunteer
Agency: Cathedral The Creative Center / Madrid
Client: Red Cross Category: International Foreign Language Commercial / Foreign Language Television
Sausage School
Agency: Dentsu / Tokyo
Client: Nissin Food Products Category: International Foreign Language Commercial / Foreign Language Television
4000% Mark-up
Agency: Bartle Bogle Hegarty / New York
Client: Rolling Stone Category: Trade / Trade B/W Full Page or Spread: Single
Live Fast, Die a Senior Citizen
Agency: Bartle Bogle Hegarty / New York
Client: Rolling Stone Category: Trade / Trade B/W Full Page or Spread: Single
MTV
Agency: Bartle Bogle Hegarty / New York
Client: Rolling Stone Category: Trade / Trade B/W Full Page or Spread: Single
Ugly Rockstars
Agency: Bartle Bogle Hegarty / New York
Client: Rolling Stone Category: Trade / Trade B/W Full Page or Spread: Single
Jay Chiat
Agency: TBWA\Chiat\Day / Toronto
Client: TBWA\Chiat\Day Category: Trade / Trade B/W Full Page or Spread: Single
Someone Will Find Them
Agency: A Good Cause / Toronto
Client: Canadian Landmine Foundation Category: Public Service/Political / Public Service/Political Radio: Campaign
Sunshine: 60
Agency: Clarity Coverdale Fury / Minneapolis
Client: MAPPT Category: Public Service/Political / Public Service/Political Radio: Campaign
Tracer
Agency: Colenso BBDO / Auckland
Client: Auckland Regional Council Category: Public Service/Political / Public Service/Political Radio: Campaign
Baby Invasion
Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Radio: Campaign
Box of Poison
Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Radio: Campaign
Presidential Visit
Agency: Crispin Porter + Bogusky / Miami
Client: Florida Department of Health Category: Public Service/Political / Public Service/Political Radio: Campaign
Escalator
Agency: Palmer Jarvis DDB / Toronto
Client: Jeff Adams Step Up To Change Category: Public Service/Political / Public Service/Political Radio: Campaign
Speed of Fire
Agency: Saatchi & Saatchi / Auckland
Client: NZ Fire Service Category: Public Service/Political / Public Service/Political Radio: Campaign
Copier
Agency: Bozell / New York
Client: Art Directors Club Category: Collateral Advertising / Collateral: Self-Promotion
Pat on the Back
Agency: Leo Burnett / Chicago
Client: Leo Burnett/Cannes 2002 Category: Collateral Advertising / Collateral: Self-Promotion
Losers Archive
Agency: Ogilvy & Mather / New Delhi
Client: Losers Category: Collateral Advertising / Collateral: Self-Promotion
Call for Entries
Agency: Matthews|Evans|Albertazzi / San Diego
Client: San Diego Ad Club Category: Collateral Advertising / Collateral: Self-Promotion
Grocery Store
Agency: Palmer Jarvis DDB / Vancouver
Client: Palmer Jarvis DDB Category: Collateral Advertising / Collateral: Self-Promotion
Self Promo
Agency: TBWA / Singapore
Client: Dave and John Category: Collateral Advertising / Collateral: Self-Promotion
Insertion
Agency: WONGDOODY / Seattle
Client: WONGDOODY Category: Collateral Advertising / Collateral: Self-Promotion
Sistine Chapel
Agency: Arnold Worldwide / Boston
Client: Royal Caribbean Category: Collateral Advertising / Collateral Posters: Single
Chair
Agency: Austin Kelley / Atlanta
Client: Retromodern Category: Collateral Advertising / Collateral Posters: Single
Lamp
Agency: Austin Kelley / Atlanta
Client: Retromodern Category: Collateral Advertising / Collateral Posters: Single
Henna
Agency: BBDO / Singapore
Client: Kentucky Fried Chicken Management Category: Collateral Advertising / Collateral Posters: Single
Mechanic
Agency: BBDO / Singapore
Client: Kentucky Fried Chicken Management Category: Collateral Advertising / Collateral Posters: Single
Unconscious
Agency: Gianfagna Jones / Litchfield
Client: Green Bull Category: Collateral Advertising / Collateral Posters: Single
Secret
Agency: GSD&M / Austin
Client: Air Force Category: Collateral Advertising / Collateral Posters: Single
Filing Status
Agency: Loeffler Ketchum Mountjoy / Charlotte
Client: Richard McCoy Financial Services Category: Collateral Advertising / Collateral Posters: Single
Sign Here
Agency: Loeffler Ketchum Mountjoy / Charlotte
Client: Richard McCoy Financial Services Category: Collateral Advertising / Collateral Posters: Single
Slide
Agency: McKinney & Silver / Raleigh
Client: Audi of America Category: Collateral Advertising / Collateral Posters: Single
Crossroad
Agency: Ogilvy & Mather / Johannesburg
Client: Audi SA Category: Collateral Advertising / Collateral Posters: Single
Topless
Agency: Ogilvy & Mather / Singapore
Client: Gaelic Inns Category: Collateral Advertising / Collateral Posters: Single
Award:
2003 Advertising Merit Award
Agency:
Leo Burnett / Chicago
Client:
Kraft-Altoids Sours
Title:
Explore, Blossom, Normal, Okay with That
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
03215A
Award:
2003 Advertising Merit Award
Agency:
McKinney & Silver / Raleigh
Client:
Audi of America
Title:
Birds, Flowers, Stars
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
03216A
Award:
2003 Advertising Merit Award
Agency:
Modernista! / Boston
Client:
Hummer H2
Title:
Badass, Need, Rugby, Mirror, Asteroid
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
03217A
Award:
2003 Advertising Merit Award
Agency:
nail / Providence
Client:
Atomic Ski USA
Title:
Chairlift, Polemarks, Gates
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
03218A
Award:
2003 Advertising Merit Award
Agency:
NEOGAMA/BBH / São Paulo
Client:
Mitsubishi
Title:
Baby, Old Lady, Boy
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
03219A
Award:
2003 Advertising Merit Award
Agency:
Nerve / Portland
Client:
Leave No Trace
Title:
Dog Poop, Mt. Baker, Bald Eagle
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
03220A
Award:
2003 Advertising Merit Award
Agency:
Ogilvy & Mather / Frankfurt
Client:
American Express Germany
Title:
Horserider, Golfer, Lesbian
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
03221A
Award:
2003 Advertising Merit Award
Agency:
Ogilvy & Mather / New York
Client:
IBM
Title:
Lightswitch, Shower, Stove
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
03222A
Award:
2003 Advertising Merit Award
Agency:
Ogilvy & Mather / Singapore
Client:
Spade Magazine
Title:
Footpath, Harbour, Office
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
03223A
Award:
2003 Advertising Merit Award
Agency:
Saatchi & Saatchi / Bangkok
Client:
Indosport
Title:
Streamlight, Streamlight, Streamlight
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
03224A
Award:
2003 Advertising Merit Award
Agency:
Springer & Jacoby / Hamburg
Client:
Dirk Rossmann GmbH
Title:
Orange Juice, Water, Champagne
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
03225A
Award:
2003 Advertising Merit Award
Agency:
Springer & Jacoby / Hamburg
Client:
Mercedes-Benz
Title:
Part 1, Part 2, Part 3
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
03226A
Award:
2003 Advertising Merit Award
Agency:
Stone Ward / Little Rock
Client:
Arkansas Nature Conservancy
Title:
Coming Soon, Future Home, Pine Ridge Mall
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
03227A
Award:
2003 Advertising Merit Award
Agency:
Wieden+Kennedy / New York
Client:
ESPN
Title:
Dancers,Weekends/Weekdays, Follow, Gum
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
03228A
Award:
2003 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Central Park Loop, Honolulu, Gasparilla
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
03229A
Award:
2003 Advertising Merit Award
Agency:
Cathedral The Creative Center / Madrid
Client:
Action Against Hunger
Title:
Glass
Category:
International Foreign Language Commercial / Foreign Language Television
Annual ID:
03467A
Award:
2003 Advertising Merit Award
Agency:
Cathedral The Creative Center / Madrid
Client:
Red Cross
Title:
Volunteer
Category:
International Foreign Language Commercial / Foreign Language Television
Annual ID:
03468A
Award:
2003 Advertising Merit Award
Agency:
Dentsu / Tokyo
Client:
Nissin Food Products
Title:
Sausage School
Category:
International Foreign Language Commercial / Foreign Language Television
Annual ID:
03469A
Award:
2003 Advertising Merit Award
Agency:
Bartle Bogle Hegarty / New York
Client:
Rolling Stone
Title:
4000% Mark-up
Category:
Trade / Trade B/W Full Page or Spread: Single
Annual ID:
03254A
Award:
2003 Advertising Merit Award
Agency:
Bartle Bogle Hegarty / New York
Client:
Rolling Stone
Title:
Live Fast, Die a Senior Citizen
Category:
Trade / Trade B/W Full Page or Spread: Single
Annual ID:
03255A
Award:
2003 Advertising Merit Award
Agency:
Bartle Bogle Hegarty / New York
Client:
Rolling Stone
Title:
MTV
Category:
Trade / Trade B/W Full Page or Spread: Single
Annual ID:
03256A
Award:
2003 Advertising Merit Award
Agency:
Bartle Bogle Hegarty / New York
Client:
Rolling Stone
Title:
Ugly Rockstars
Category:
Trade / Trade B/W Full Page or Spread: Single
Annual ID:
03257A
Award:
2003 Advertising Merit Award
Agency:
TBWA\Chiat\Day / Toronto
Client:
TBWA\Chiat\Day
Title:
Jay Chiat
Category:
Trade / Trade B/W Full Page or Spread: Single
Annual ID:
03258A
Award:
2003 Advertising Merit Award
Agency:
A Good Cause / Toronto
Client:
Canadian Landmine Foundation
Title:
Someone Will Find Them
Category:
Public Service/Political / Public Service/Political Radio: Campaign
Annual ID:
03375A
Award:
2003 Advertising Merit Award
Agency:
Clarity Coverdale Fury / Minneapolis
Client:
MAPPT
Title:
Sunshine: 60
Category:
Public Service/Political / Public Service/Political Radio: Campaign
Annual ID:
03376A
Award:
2003 Advertising Merit Award
Agency:
Colenso BBDO / Auckland
Client:
Auckland Regional Council
Title:
Tracer
Category:
Public Service/Political / Public Service/Political Radio: Campaign
Annual ID:
03377A
Award:
2003 Advertising Merit Award
Agency:
Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami
Client:
American Legacy Foundation
Title:
Baby Invasion
Category:
Public Service/Political / Public Service/Political Radio: Campaign
Annual ID:
03378A
Award:
2003 Advertising Merit Award
Agency:
Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami
Client:
American Legacy Foundation
Title:
Box of Poison
Category:
Public Service/Political / Public Service/Political Radio: Campaign
Annual ID:
03379A
Award:
2003 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Florida Department of Health
Title:
Presidential Visit
Category:
Public Service/Political / Public Service/Political Radio: Campaign
Annual ID:
03380A
Award:
2003 Advertising Merit Award
Agency:
Palmer Jarvis DDB / Toronto
Client:
Jeff Adams Step Up To Change
Title:
Escalator
Category:
Public Service/Political / Public Service/Political Radio: Campaign
Annual ID:
03381A
Award:
2003 Advertising Merit Award
Agency:
Saatchi & Saatchi / Auckland
Client:
NZ Fire Service
Title:
Speed of Fire
Category:
Public Service/Political / Public Service/Political Radio: Campaign
Annual ID:
03382A
Award:
2003 Advertising Merit Award
Agency:
Bozell / New York
Client:
Art Directors Club
Title:
Copier
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
03298A
Award:
2003 Advertising Merit Award
Agency:
Leo Burnett / Chicago
Client:
Leo Burnett/Cannes 2002
Title:
Pat on the Back
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
03299A
Award:
2003 Advertising Merit Award
Agency:
Ogilvy & Mather / New Delhi
Client:
Losers
Title:
Losers Archive
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
03300A
Award:
2003 Advertising Merit Award
Agency:
Matthews|Evans|Albertazzi / San Diego
Client:
San Diego Ad Club
Title:
Call for Entries
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
03301A
Award:
2003 Advertising Merit Award
Agency:
Palmer Jarvis DDB / Vancouver
Client:
Palmer Jarvis DDB
Title:
Grocery Store
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
03302A
Award:
2003 Advertising Merit Award
Agency:
TBWA / Singapore
Client:
Dave and John
Title:
Self Promo
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
03304A
Award:
2003 Advertising Merit Award
Agency:
WONGDOODY / Seattle
Client:
WONGDOODY
Title:
Insertion
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
03305A
Award:
2003 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Royal Caribbean
Title:
Sistine Chapel
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
03306A
Award:
2003 Advertising Merit Award
Agency:
Austin Kelley / Atlanta
Client:
Retromodern
Title:
Chair
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
03307A
Award:
2003 Advertising Merit Award
Agency:
Austin Kelley / Atlanta
Client:
Retromodern
Title:
Lamp
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
03308A
Award:
2003 Advertising Merit Award
Agency:
BBDO / Singapore
Client:
Kentucky Fried Chicken Management
Title:
Henna
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
03309A
Award:
2003 Advertising Merit Award
Agency:
BBDO / Singapore
Client:
Kentucky Fried Chicken Management
Title:
Mechanic
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
03310A
Award:
2003 Advertising Merit Award
Agency:
Gianfagna Jones / Litchfield
Client:
Green Bull
Title:
Unconscious
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
03311A
Award:
2003 Advertising Merit Award
Agency:
GSD&M / Austin
Client:
Air Force
Title:
Secret
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
03312A
Award:
2003 Advertising Merit Award
Agency:
Loeffler Ketchum Mountjoy / Charlotte
Client:
Richard McCoy Financial Services
Title:
Filing Status
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
03313A
Award:
2003 Advertising Merit Award
Agency:
Loeffler Ketchum Mountjoy / Charlotte
Client:
Richard McCoy Financial Services
Title:
Sign Here
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
03314A
Award:
2003 Advertising Merit Award
Agency:
McKinney & Silver / Raleigh
Client:
Audi of America
Title:
Slide
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
03315A
Award:
2003 Advertising Merit Award
Agency:
Ogilvy & Mather / Johannesburg
Client:
Audi SA
Title:
Crossroad
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
03316A
Award:
2003 Advertising Merit Award
Agency:
Ogilvy & Mather / Singapore
Client:
Gaelic Inns
Title:
Topless
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
03317A